Bill Gribbons

  • Professor, Information Design and Corporate Communication
  • Advisor, Massachusetts Trial Courts
  • Advisory Board, Diversity Dashboard --- tech start-up
  • Professor, TIAS Business School
  • Chair, Auburn First Day Program and Winter Coat Drive
  • Chair, Auburn First Day Program and Winter Coat Drive
  • Ph.D. Univ of Maryland-College Park

Teaching Interests

Human factors;
Localization;
User Experience. Product strategy, and Innovation;
Information visualization;
User and task analysis;
Universal accessibility
Design Ethics

Research Interests

Human Factors;
Human Computer Interaction;
Innovation;
Universal Accessibility;
Product Usability;
User Experience
Information Visualization
Design Ethics

Consulting/Practice Interests

Product usability;
Integrating user experience practices;
The elderly and technology design;
Cognitive disabilities and technology design;
Designing products for the global marketplace;
User and task analysis
Innovation and product strategy
UX Strategy

Bio

Research interests in human factors, localization, behavioral design, design ethics, and UX strategy with a goal of building an applied theoretical model for experience design. Founder of the User Experience Center and User Experience Studio, these centers have helped clients around the globe improve the competitiveness of their technology products and services through a carefully defined user experience. Past President of the Boston Chapter of the Society for Technical Communication; an Associate Fellow in the Society for Technical Communication, and a past member of the Technical Communication Editorial Board, the ACM, SIGCHI, Usability Professional Association, and Human Factors and Ergonomics Society. Member of the Mass High Tech Council

Professional Memberships

  • Present
  • Association of Computing Machinery Present
  • Human Factors and Ergonomics Association Present
  • User Experience Professionals Association Present
  • ACM Human Computer Interaction 2021 - Present
  • Human Factors and Eronomics 2021 - Present
  • Usability Professional Association 2021 - Present
  • Awards and Honors

  • 2008, Riley Award, Town of Auburn
  • 2008, Riley Award, Town of Auburn
  • 2008, Riley Award, Town of Auburn
  • 2007, Children's Friend Award, Auburn Youth and Family Services
  • 2002, Professor of Human Factors
  • 1998, Associate Fellow, Society for Technical Communication
  • Publications

    Journal Articles


  • Gribbons, W. M. (2013). The Four Waves of User Centered Design: The Bentley Experience. UX Magazine. 4. (Link)
  • Gribbons, W. M. (2010). Patient-Centered Design of an Information Management Module. JOURNAL OF MEDICAL INTERNET RESEARCH, (12) 3 in press.
  • Gribbons, W. M. (1998). Visualizing Information. Technical Communication, (45) 4 467-473.
  • Gribbons, W. M. (1991). Organization by Design. Journal of Technical Writing and Communication, (22) 1 57-75.
  • Gribbons, W. M. (1991). Visual Literacy: Implications for Information Design. IEEE Transactions on Professional Communication, (34) 1 42-50.
  • Porter, S., Cai, Z., Gribbons, W. M., Goldmann, D. A., Kohane, I. S. (). The Asthma Kiosk, A Patient-Centered Technology for Collaborative Decision Support in the Emergency Department. Journal of the American Medical Informatics Association, (11) 6 458-467. Forthcoming.

    Book Chapters


  • Gribbons, W. M., Hübscher, R. (2014). Transforming HCI: The Art, Science and Business of User Experience Design In Heikki Topi and Allen Tucker, (Eds.) Information Systems and Information Technology, Volume 2 (Computing Handbook Set, Third Edition,) . 41 pages. Boca Rotan: Taylor and Francis
  • Gribbons, W. M. (2012). Universal Accessibility and Low Literacy Populations: Implications for HCI, Design, and Research Methods In Julie Jacko and Andrew Sears, (Eds.) The Human Computer Interaction Handbook. 909-924. Mahwah, NJ:: Lawrence Erlbaum
  • Gribbons, W. M. (2007). Universal Accessibility and Functionally Illiterate Populations: Implications for HCI, Design, and Testing In , (Eds.) . 872 - 881. Mahwah, NJ: Lawrence Erlbaum
  • Gribbons, W. M. (2003). The New Demographic: Transforming the HCI Curriculum In Jacko, Julie, Stephanidis, Constantine, (Eds.) . 341-346. Mahwah, New Jersey: Lawrence Erlbaum Associates
  • Gribbons, W. M., Hübscher, R. (). From HCI to User Experience: Moving Beyond Technology In Allen Tucker, (Eds.) Computer Science Handbook. New York: Taylor and Francis Group Forthcoming.

  • Conference Proceedings


  • Gribbons, W. M., .Aylesworth, A. B.Kirsch, G. E., . (2013). An Interdisciplinary Approach to Building Creativity Skills among MBA Students 2013 Marketing Educators’ Association Conference. 8 pages.
  • Aylesworth, A. B.Gribbons, W. M.Kirsch, G. E. (2013). An Interdisciplinary Approach to Building Creativity Skills among MBA Students Marekting Educators Association Proceedings.

  • Conference Papers


  • Gribbons, W. M. (2013). Disruption or InnovationALPFA, ALPFA Disruptive Technology Symposium.

  • Presentations

  • Gribbons, W. M. (2018). “Design Ethics” Presented at the Liberty Mututal UX Summit Boston
  • Gribbons, W. M. (2018). “The Fracturing of the Experience Movement” Presented at the UXPA UXPA Boston
  • Gribbons, W. M. (2017). “Unintended Consequences of Design: Re-defining the Designer's Responsibilities ” Presented at the Boston UXPA Boston UXPA Waltham
  • Gribbons, W. M. (2016). “UX Design and Product Management” Presented at the Boston Product Managers Group Boston Product Managers Group Waltham
  • Gribbons, W. M. (2016). “UX Design” Presented at the WGBH Designed in Boston Boston, MA
  • Gribbons, W. M. (2016). “The Future of UX”
  • Gribbons, W. M., Thomas, R. (2016). “A Psychological Examination of How Our Decisions Are Guided and Made” Presented at the UXPA UXPA Seattle, Washington
  • Gribbons, W. M. (2016). “ (scheduled April 2016). Decision Making”
  • Gribbons, W. M. (2016). “Experience Design”
  • Gribbons, W. M. (2016). “Human Factors and Human Decision Making”
  • Gribbons, W. M. (2016). “Faulty by Design” Presented at the Oregon CHI Oregon CHI Portland Oregon
  • Gribbons, W. M. (2016). “Human Decision Making in Complex Environments” Presented at the East Carolina State University Symposium on Communicating Complex Information (SCCI) Greenville, NC
  • Gribbons, W. M. (2016). “Innovation: The Fourth Wave of User Centered Design” Presented at the NH UXPA NH UXPA Portsmouth NH
  • Gribbons, W. M. (2015). “Faulty by Design: A Psychological Examination of Human Decision Making” Presented at the LA UXPA LA UXPA Los Angeles, CA
  • Gribbons, W. M. (2015). “Faulty by Design: A psychological Examination of Human Decision Making” Presented at the Boston UXPA UXPA Conference Boston MA
  • Gribbons, W. M. (2015). “Innovation and User Experience Design” Presented at the UXPA UXPA Boston
  • Gribbons, W. M. (2015). “A Psychological Examination of Human Decision Making” Presented at the Mitre Corporation Human Factors Symposium Bedford, MA
  • Gribbons, W. M. (2014). “The Fourth Wave of User-Centered Design” Presented at the UXPA UXPA International Annual Conference London, Englan
  • Gribbons, W. M. (2013). “Avoiding the Unintended Consequences: Redefining the Designer's Responsibilities” Presented at the Bentley University Bentley Colloquium On Responsible Innovation Waltham MA
  • Gribbons, W. M. (2013). “UX Inspired Innovation”
  • Gribbons, W. M. (2013). “UX Inspired Innovation in Healthcare” Presented at the Kaiser Permanente Kaiser Speakers Series California
  • Aylesworth, A. B., Gribbons, W. M., Kirsch, G. E. (2013). “An Interdisciplinary Approach to Building Creativity Skills among MBA Students” Presented at the Marketing Educators Association Marketing Educators Conference Portland, OR
  • Gribbons, W. M. (2013). “Disruption or Innovation” Presented at the ALPFA ALPFA Disruptive Technology Symposium Boston
  • Gribbons, W. M., Rosenzweig, E. (2011). “Human Factors Design for Device Software Safety” Presented at the Medical Software SIG Medical Development Group Boston
  • Gribbons, W. M. (2011). “The Changing Face of HCI” Presented at the Boston CHI Boston Human Computer Interaction Session Boston
  • Gribbons, W. M., Albert, W. (2009). “Pre-Conscious Assessment of Trust: A Case Study of Financial and Health Care Web Sites” Presented at theHuman Factors and Ergonomics Conference San Antonio, Texas
  • Albert, W., Gribbons, W. M., Almadas, J. (2009). “Pre-Conscious Assessment of Trust: A Case Study of Financial and Health Care Web Sites” Presented at the Human Factors and Ergonomic Society Human Factors and Ergonomic Society Annual Meeting San Antonio, TX
  • Gribbons, W. M., Buchholz, W. J. (2004). “Accessibility for Lower Literacy Populations”
  • Gribbons, W. M. (2003). “Lower Literacy Populations: Implications for Usability Inspections and Usability Testing” Presented at theUsability Professionals Association Scottsdale, AZ
  • Gribbons, W. M. (2002). “Usability Inspection Heuristics”
  • Service

    Department Service


  • Committee Member for Registrar Search Committee 2019 - Present
  • Committee Member for Student Experience Task Force 2019 - Present
  • Committee Member for Student Experience Task Force 2018 - Present
  • Committee Chair for Faculty Search Committee 2015 - Present
  • Program Director for MSHFID 2014 - Present
  • Committee Member for Graduate Council 2012 - Present
  • Committee Member for Graduate Curriculum 2012 - Present
  • Committee Member for Faculty Senate 2005 - Present
  • I provide oversight of all aspects of the Center for User Experience Center 2000 - Present
  • Committee Chair for Director of HFID Program 1999 - Present
  • Committee Chair for Director User Experience Certificate 1990 - Present
  • Committee Member for Faculty Search Committee 2021 - 2021
  • Committee Member for Registrars Search Committee 2019 - 2019
  • Committee Chair for Research Committee 2000 - 2017
  • Committee Member for Curriculum Implementation Committee 2015 - 2016
  • Committee Member for Graduate Council 2012 - 2016
  • Committee Member for Graduate Curriculum 2012 - 2016
  • Committee Chair for IDCC Evaluation Committe Chair 2012 - 2016
  • Committee Member for Faculty Senate 2012 - 2013
  • Chair 2011 - 2011
  • University Service


  • Committee Member for Business Chairs, Joint Chairs, Graduate Council, Program Directors, Graduate Curriculum 2021 - Present
  • Committee Member for Web/Digital Advisory Committee 2016 - Present
  • Committee Member for Digital Engagement Steering Committee 2011 - Present
  • Committee Member for Graduate Council 2009 - Present
  • Committee Member for Graduate Curriculuum Committee 2008 - Present
  • Committee Member for Faculty Senate 2000 - Present
  • MS Program Directors 2000 - Present
  • University Senate for Curriculum Implementation Committee 2014 - 2017
  • Committee Member for Workday Task Force 2016 - 2016
  • Committee Member for Search Committee: Online Degree Completion Director 2014 - 2015
  • Committee Member for CIO Search Committee 2015 - 2015
  • Task Force Member for Bentley MBA Task Force 2011 - 2013
  • Committee Member for Salary and Benefits Committee 2005 - 2013
  • Task Force Chair for Web Steering Committee 2009 - 2011
  • Professional Service


  • External Tenure reviewer for University of Maryland 2016 - Present
  • External reviewer for University of Maryland 2015 - Present
  • Committee Member for Mass High Tech Council 2013 - Present