Entrepreneurial Studies, Global Entrepreneurial Strategies and Entrepreneurship, Women in Business, Customer-Centered Innovation, Customer Research, Experience Design, International Operations, New Venture Funding, Interdisciplinary Collaborations, Emerging Technologies.
How emerging technologies—AI, VR, and other digital tools—can enhance instructional delivery and deepen student engagement in this changing world; Impact of interdisciplinary collaboration and pedagogy; Exploring evidence‑based, applied teaching practices that align with the future of business education.
Customer-centered innovation, early‑stage business and product strategy, launch execution, D2C/B2B marketing strategy, service delivery and product innovation, and early‑stage funding.
Veronica Pierni brings extensive leadership experience in innovation, product strategy, and emerging technologies to her role as lecturer at Bentley University. She holds a BA in Psychology from Bucknell University and both a MS in Accounting and MBA from Northeastern University. Before joining Bentley in 2023, she earned her CPA with Price Waterhouse, held senior positions in global organizations including Bose Corporation. She co‑founded and led JamHub Corporation, a global music technology venture whose collaborative music platform, BandLab, today has over 100 million downloads. Her continued professional work spans early‑stage venture development, digital health technologies, integrated hardware–software solutions, and customer‑driven product innovation.
At Bentley, Veronica teaches courses emphasizing entrepreneurship, customer-innovation frameworks, global strategy and operations. She has previously taught courses in Data Driven Decision Making and Operations Management. Her teaching blends rigorous business foundations with real-world experience, giving students hands‑on opportunities to navigate ambiguity, iterate on ideas, and develop confidence in their ability to lead and innovate. In 2025, Veronica received an Innovation in Teaching award. She is commited to cultivating ethical, thoughtful and future-ready leaders by sparking curiosity and expanding possibilities for every student she works with.
Beyond the classroom, Veronica remains active in the innovation ecosystem through consulting, mentoring, networking, and continuous professional development. Across all her work, she brings a customer‑first, value‑driven mindset that helps students and organizations design meaningful and future‑ready solutions.