Shelle Santana is an Assistant Professor in the Marketing department. Prior to her career in academia, she worked in both the financial services and telecommunications industry for more than a decade. She teaches at the undergraduate, graduate, and executive levels.
Professional MembershipsAmerican Marketing Association 2017 - PresentMarketing Science Institute 2014 - PresentAssociation for Consumer Research 2009 - PresentSociety for Consumer Psychology 2009 - PresentPhD Project 2007 - Present
Xia, L., Wang, F., Santana, S. (2021). Nostalgia: Triggers and Its Role on New Product Purchase Intentions. Journal of Business Research, (135) 183-194. Santana, S., Morwitz, V. G. (2021). The Role of Gender in Pay-What-You-Want Contexts. Journal of Marketing Research. Santana, S., Thomas, M., Morwitz, V. G. (2020). The Impact of Numbers Throughout the Customer Journey. Journal of Retailing. Santana, S., Dallas, S., Morwitz, V. G. (2020). Consumer Reactions to Drip Pricing. Marketing Science. Raghubir, P., Morwitz, V. G., Santana, S. (2012). Europoly Money: How Do Tourists Convert Foreign Currencies to Make Spending Decisions?. Journal of Retailing.
PresentationsRoss, S., Dadzie, C., Muldrow, A., , P. A., Santana, S., , L. C. (2022). “Inclusivity in the Crypto Marketplace” Presented at the Columbia University and the International Journal of Research in Marketing International Conference on Crypto-Marketing New York, NY Santana, S., Raghubir, P. (2021). “Money Is as Money Was: Evidence for Hybrid Money” Presented at the University of Arizona Numerical Markers Conference Tuscon, Arizona Santana, S., Vera, S., Chacon, F. (2021). “Is the U.S. Going Cashless for Small-Value Transactions? Evidence from the Field” Presented at the UVA Transformative Consumer Research Santana, S., Vera, S., Chacon, F. (2021). “Is the U.S. Going Cashless for Small-Value Transactions? Evidence from the Field” Presented at the Society for Consumer Psychology Society for Consumer PsychologySantana, S., Xia, L., Wang, F. (2021). “Nostalgia: Triggers and Its Role on New Product Purchase Intentions” Presented at the Bentley University Confronting the Pandemic with Research: Bentley University's ContributionSantana, S., Morwitz, V. G. (2021). Presented at the American Marketing Association Winter AMA
Committee Member for Marketing Department Research Committee 2020 - PresentCommittee Member for Marketing Department Faculty Search Committee 2022 - 2022Committee Member for Marketing PhD Student Recruitment Committee 2021 - 2021
Committee Member for Conduct Review Board (Level 3) 2021 - Present
Reviewer, Ad Hoc Reviewer for Journal of Consumer Research 2022 - PresentReviewer, Ad Hoc Reviewer for Journal of Business Research 2021 - PresentConference/Workshop Track Chair for American Marketing Association 2021 - PresentReviewer, Ad Hoc Reviewer for Journal of Public Policy and Marketing 2021 - PresentReviewer, Ad Hoc Reviewer for Journal of Retailing 2017 - PresentReviewer, Ad Hoc Reviewer for Journal of Marketing Research 2017 - PresentCommittee Member for Society for Consumer Psychology 2016 - Present