Simon Moore

  • Associate Professor Emeritus, Information Design and Corporate Communication
  • DPHIL Oxford University

Teaching Interests

The future of AI and Strategic Communication
Issues, risk and crisis
Global communication strategy

Research Interests

Neuroscience and PR
Artificial Intelligence, Artificial Agents, machine consciousness and their implications for PR
Global communication strategy

Consulting/Practice Interests

Global communication strategy

Bio

Specializes in strategic communication and AI, PR and society, reputation management, crisis and issues. Created and taught courses at the undergraduate and graduate levels in Britain, Canada and United States. Published, presented and consulted in Britain, Canada and the United States.

Publications

Journal Articles


  • McDonald, S. M., Moore, S. J. (2017). The role of landscape and strategic communication in managing legitimacy between a state and its citizens. European Journal of Cross-Cultural Competence and Management, (Special Issue on: "Strategic Cultural Intelligence and Intentional Action" ) Vol. 4, Nos. 3/4, 263-277. (Link)
  • Senne, L. P., Moore, S. J. (2015). Bismarck, propaganda and public relations. Public Relations Review, (41) 3 326-334.
  • McDonald, S. M., Moore, S. J. (2015). Communicating identity in the Ottoman Empire and some implications for contemporary States. Atlantic Journal of Communication. 23/5 269-383.
  • Moore, S. J. (2012). Ideals and realities: Renaissance state communication in Machiavelli's The Prince and More's Utopia. Public Relations Review, (38) 3 383-389.
  • Moore, S. J. (2010). The origins of strategic communication: precedents and parallels in ancient states. Atlantic Journal of Communication, (18) 5 227-240.
  • Moore, S. J. (2009). Integrating emotion with identity in European Union strategy. Journal of Communication Management, (13) 4 329 - 342.
  • Moore, S. J. (2004). Disaster's future: the prospects for corporate crisis management. Business Horizons, (47) 1 29-36.
  • Moore, S. J. (1997). "Whom does this discourse serve?" Some Requirements for Communication Suggested by Foucault's Analysis of Power. The New Jersey Journal of Communication, (5) 2 150-166.
  • Moore, S. J. (1993). The Real Great Betrayal? Britain and the Canadian Cattle Crisis of 1922. Agricultural History Review, (41) II 155-168.
  • Moore, S. J. (1991). The Agrarian Conservative Party in Parliament, 1920-29. Journal of Parliamentary History, (10) 2 342-362.

    Books


  • Moore, S. J., Hübscher, R. (2021). Public Relations and Intelligent User Interfaces. Abingdon, Oxon: Routledge Forthcoming.
  • Moore, S. J. (2018). Public Relations and Individuality; Fate, Influence and Autonomy. Abingdon, Oxon: Routledge
  • Moore, S. J., Xifra (translator/prologue), J. (2015). Relaciones públicas y la historia de las ideas. Barcelona: Editorial UOC
  • Moore, S. J. (2014). Public Relations and the history of ideas. Abingdon, Oxon: Routledge
  • Moore, S. J., Seymour, M. (2005). Global Technology and Corporate Crisis. 250. Abingdon, Oxon: Routledge
  • Seymour, M., Moore, S. J. (1999). Effective Crisis Management: Worldwide Principles and Practice. 224. London: Cassell
  • Moore, S. J. (1996). An Invitation to Public Relations. 128. London: Cassell

  • Book Chapters


  • Moore, S. J. (2021). Turning to humanism: Merchants, guilds, and managed public communication in medieval Europe and Middle Period China In Brown, R.; Saint John III, B, (Eds.) The global foundations of public relations: Humanism, China, and the West. Abingdon, Oxon: Routledge Forthcoming.
  • Moore, S. J. (2014). Building certainty in uncertain times: the construction of communication by early medieval polities. In , (Eds.) Pathways to Public Relations History: Global Perspectives on Practice and Profession. Abingdon, Oxon: Routledge
  • Moore, S. J., McDonald, S. M. (2012). New borders, new citizens: virtual communication strategies for remaking EU citizenship. In Luciano Morganti, (Eds.) The European Public Sphere. Brussels: Peter Lang Forthcoming.
  • Moore, S. J., Bobiash, D. (2009). Leaving the cave: government, the arts, entertainment, media and the Information Age In , (Eds.) The Impact of 9/11 on the Media, Arts, and Entertainment: The Day That Changed Everything?. New York: Palgrave MacMillan
  • Moore, S. J. (). Hayek: Propaganda and its imperfections In Leeson, R, (Eds.) Hayek: a Collaborative Biography. Basingstoke: Palgrave Macmillan Forthcoming.

  • Book Reviews


  • Moore, S. J. (1993). [Review of the book Tourism in South-East Asia ]. Contemporary South Asia, (2) 2

  • Conference Proceedings


  • McDonald, S. M.Moore, S. J. (2015). "Virtual geography" and its implications for power resistance and sovereignty , ( Eastern Mediterranean Academic Research Center, POLITSCI 15)
  • McDonald, S. M.Moore, S. J. (2013). Natural frontiers and national identities: stabilizing government reputation management Kadir Has University and the Reputation Management Institute of Turkey, (2nd International Reputation Management Conference)
  • Moore, S. J. (2011). Ideals and Realities: Renaissance state communication in More’s Utopia and Machiavelli’s The Prince Centre for Public Communication Research, Bournemouth University, UK, (International History of Public Relations Conference 2011)
  • Moore, S. J.Skelton, T. M. (2010). Managing Product Development: Emerging Risks, New Crises, New Solutions Yeditepe University, (Yeditepe International Research Conference on Business Strategies)

  • Conference Papers


  • McDonald, S. M., Moore, S. J. (2012). New borders, new citizens: virtual communication strategies for remaking EU citizenshipEU Committee of the Regions., The European Public Sphere: from critical thinking to responsible action.

  • Presentations

  • Moore, S. J. (2020). “PR and IUIs” Presented at the Universitate Pompeu Fabre, Waikato University Barcelona international critical PR conference #10 Barcelona
  • Moore, S. J., McDonald, S. M. (2019). “Artificial intelligence, machine learning and global communication strategy: what are the prospects for states and their target audiences?” Presented at the Zayed University (UAE), Chulalongkorn University (Thailand), Bournemouth University (UK), Curtin University (Australia), Emerson college (USA) and Blanquerna School of Communications (Spain) 3rd Cross-Cultural Communication Conference Abu Dhabi
  • Moore, S. J. (2018). “Artificial intelligence and “Machine to Machine PR”” Presented at the Pompeu Fabra University, Barcelona and Waikato University, New Zealand Barcelona international critical PR conference #8 Barcelona, Spain.
  • Moore, S. J. (2017). “Power, PR and " neurological media": what neuroscience tells us” Presented at the Pompeu Fabra University, Barcelona and Waikato University, New Zealand Barcelona international critical PR conference #7 Barcelona, Spain
  • Moore, S. J. (2016). “Client as hero: Thomas Carlyle's lectures, and their legacy for public relations” Presented at the Centre for Public Communication Research, Bournemouth University International history of public relations Bournemouth, UK
  • McDonald, S. M., Moore, S. J. (2015). “"Virtual geography" and its implications for power, resistance and sovereignty” Presented at the Eastern Mediterranean Academic Research Center POLITSCI '15 / Third Political Science Conference Istanbul, Turkey
  • Moore, S. J., McDonald, S. M. (2015). “Physical geographies and communicating sovereignties: changes to the landscape of national legitimacy” Presented at the Association of American Geographers Association of American Geographers Annual Meeting Chicago
  • McDonald, S. M., Moore, S. J. (2013). “Natural frontiers and national identities: stabilizing government reputation management” Presented at the Kadir Has University and the Reputation Management Institute of Turkey 2nd International Reputation Management Conference Istanbul, Turkey
  • Moore, S. J., McDonald, S. M. (2012). “Communicating a common identity in the Ottoman Empire and its lessons for European Union” Presented at the ECREA (European Communication Research and Education Association) Annual Conference. Social Media and Global Voices Istanbul, Turkey
  • McDonald, S. M., Moore, S. J. (2012). “New borders, new citizens: virtual communication strategies for remaking EU citizenship” Presented at the EU Committee of the Regions. The European Public Sphere: from critical thinking to responsible action Brussels, Belgium
  • Moore, S. J. (2011). “Ideals and Realities: Renaissance state communication in More’s Utopia and Machiavelli’s The Prince” Presented at the Centre for Public Communication Research, Bournemouth University International History of Public Relations Conference 2011 Bournemouth, UK
  • Moore, S. J., Skelton, T. M. (2010). “Managing Product Development: Emerging Risks, New Crises, New Solutions” Presented at the Yeditepe University Yeditepe International Research Conference on Business Strategies Istanbul, Turkey
  • Moore, S. J. (2010). “Introducing the New Africa: How to re-brand Africa for the 21st century” Presented at theThe Next Global Frontier: Innovation and Technology in the New Africa Dept Foreign Affairs and International Trade Canada. Ottawa
  • Moore, S. J. (2010). “Gigantism and global crisis containment” Presented at the Culture, Organization and Management, Vrije Universiteit, Amsterdam; Queen Mary College, University of London, and Cardiff Business School, UK 9th Conference on Organizational Discourse Amsterdam, the Netherlands
  • Moore, S. J. (2007). “Toward a 'Total Communication' environment: integrating emotion, identity and communication rights in EU strategy” Presented at theEuropean Communication Research and Education Symposium Brussels
  • Moore, S. J., Skelton, T. M., Thamhain, H. J. (2006). “Risk, Crisis, Communication and New Product Development. An Interdisciplinary Model for Global Project Leaders” Presented at theSixth International Conference on Knowledge, Culture and Change in Organisations Prato, Italy
  • Moore, S. J. (2004). “Cobra technology, Public Opinion and Corporate Disaster: New Crisis Catalysts, New Corporate Responses” Presented at theThe Fourth International Conference on Knowledge, Culture and Change in Organizations University of Greenwich, London, GB
  • Chand, D. R., David, G. C., Moore, S. J., Vasudevan, S. (2004). “Intercultural Communication and Information Technology in Global Teams: The Challenges of Collaborative Work in Distributed Software Development” Presented at theThe Fourth International Conference on Knowledge, Culture and Change in Organizations University of Greenwich, London, GB
  • Moore, S. J., Stockmyer, J. (2001). “The Role of Perceptual Factors in Corporate Crisis Management” Presented at theInternational Business and Economics Research las Vegas
  • Moore, S. J., Stockmyer, J. (1999). “Catastrophe Versus Responsibilty in Corporate Management: A Concepual Framework” Presented at theInternational Popular Culture Association Cambridge, England
  • Moore, S. J. (1997). “Whom Does This Discourse Serve?” Presented at the88th Eastern Communication Association Annual Conference Baltimore
  • Moore, S. J. (1996). “Measures of Freedom: Total Communications and Free Space at the Conclusion of the Mass Age” Presented at the87th Eastern Communications Association Annual Conference New York City
  • Service

    Department Service


  • Committee Member for Search Committee 2011 - Present
  • University Service


  • Student Organization Advisor for Bentley Fashion Consultants 2010 - Present
  • Department Chair for IDCC 2011 - 2016
  • University Senate for Planning Committee 2010 - 2012
  • University Senate for Senator 2005 - 2012
  • University Senate for Chair 2010 - 2011
  • Professional Service


  • Editorial Review Board Member for Atlantic Journal of Communication 1996 - Present