Nada Nasr

Nada Nasr

  • Associate Professor, Marketing
  • DBA Boston University
  • Office: Morison Hall - 232 | 781.891.3199 | nnasr@BENTLEY.EDU
  • Department Fax: 781.788.6456

Teaching Interests

Consumer Behavior; Marketing Research; Integrated Business Functions

Research Interests

Postpurchase Consumer Behavior; Customer Lifetime Value; Consumer Vengeance; Online Consumer Behavior; Unfair Pricing Practices; Mindful Consumer Behavior

Consulting/Practice Interests

Estimating Customer Lifetime Value; Marketing Research

Bio

Primary research interests include mindful consumer behavior consumer post-purchase behavior, and customer lifetime value. Has articles published in the Journal of Marketing Research, Journal of Consumer Psychology, Journal of Interactive Marketing, and Journal of Business Venturing. Is an international fellow of the American Association of University Women. Has taught at the University of Illinois, Urbana-Champaign, and the American University of Beirut.

Professional Memberships

  • American Marketing Association Present
  • Association for Consumer Research Present
  • Decision Science Institute Present
  • Franchising Association Present
  • Marketing Management Association Present
  • Society for Consumer Psychology Present

    • Awards and Honors

  • 2018, Faculty Academic Committee (FAC), Bentley University
  • 2004, Social Science Research Network Top Ten List, several times, for JCP Article
  • 2002, Bentley College Article Publication Award
  • 2001, List of Teachers Ranked as Excellent; University of Illinois, Urbana-Champaign
  • 2000, List of Teachers Ranked as Excellent; University of Illinois, Urbana-Champaign
  • 2000, Membership in Beta Gamma Sigma
  • 1999, Outstanding Doctoral Student Researcher Award; School of Management; Boston University
  • 1999, The Direct Marketing Policy Center at the University of Cincinnati Dissertation Grant
  • 1998, AMA Consortium Fellow
  • 1997, The American Association of University Women International Fellowship Award. Award given to women who have had an outstanding service record in their home country.

    • Publications

    Journal Articles

  • Xia, L., Bechwati, N. N. (2021). Maximizing What? The Effect of Maximizing Mindset on the Evaluation of Product Bundles. Journal of Business Research, (128) 314-325.
  • Wang, E., Berthon, P., Nasr, N. I. (2020). Mindfulness and Service Quality: Exploring the Effect of State Mindfulness on Service Encounter Quality. Journal of Marketing Services. Forthcoming.
  • Nasr, N. I. (2019). The Beauty and the Beast of Consumption: A Review of the Consequences of Consumption. Journal of Consumer Marketing.
  • Ottley, G., Nasr, N. I. (2017). Teaching an Elevated View of Marketing: Marketing with Customers. Marketing Education Review, (28) 3 217-229.
  • Xia, L., Nasr, N. I., , . (2017). Combining Good Deals with Good Deeds: The Influence of Price Promotion on Consumers’ Intention to Participate in Checkout Donations Online. Journal of Product and Brand Management.
  • Nasr, N. I., Moukaddem, A., Nasr, N. I., Baalbaki, I., , . (2016). Mindful Consumer Behavior: A Cross-cultural Comparison. Journal of International and interdisciplinary business research.
  • Nasr, N. I., Eshghi, A., Ganguli, S., , . (2012). Service Quality in Hybrid Services: A Consumer Value Chain Framework. Journal of Services Research, (12) 1
  • Nasr, N. I. (2011). Willingness to Pay for Professional Services: Do I Know? Do I Enjoy?. Southeast Europe Meetings Industry Magazine: Kongres, (5) 3 54-56.
  • Nasr, N. I. (2011). Consumers' Willingness to Pay for Professional Services. Journal of Poduct and Brand Management, (12) 1 75-83.
  • Nasr, N. I., NASR, N., , . (2011). Understanding Triggers of Offline and Online Consumer Recommendations. Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior, (24)
  • Nasr, N. I., Sisodia, R. S., Sheth, J. (2009). Developing a Model of Antecedents to Consumers' Perceptions and Evaluations of Price Unfairness. Journal of Business Research, (62) 8 761-767.
  • Xia, L., Nasr, N. I. (2008). Word of Mouse: The Role of Cognitive Personalization in Online Consumer Reviews. Journal of Interactive Advertising Research, (9) 1 3-13.
  • Nasr, N. I., Morrin, M. (2007). Understanding Voter Vengeance. Journal of Consumer Psychology, (17) 4 277-291.
  • Nasr, N. I., Eshghi, A. (2005). Customer Lifetime Value Analysis: Challenges and Words of Caution. Marketing Management Journal, (15) 2 87-97.
  • Nasr, N. I., Eshghi, A. (2005). Lifetime Value Analysis: Challenges and Words of Caution. Marketing Management Journal, (15) 4 87-97.
  • Nasr, N. I., Siegal, W. S. (2005). The Impact of the Pre-Choice Process on Product Returns. Journal of Marketing Research, (42) August; 3 358-367.
  • Davi, W., Haughton, D. M., Nasr, N. I., Shah, G. R., Skaletsky, M. . (2005). A Review of Two Text-Mining Packages: SAS Textmining and WordStat. The American Statistician, (59) 1 1-15.
  • Nasr, N. I., Xia, L. (2003). Do Computers Sweat? The Impact of Perceived Effort of Online Decision Aids on Consumers' Satisfaction with the Decision Process. Journal of Consumer Psychology, (13) 1&2 139-148.
  • Nasr, N. I., Morrin, M. (2003). Outraged Consumers: Getting Even at the Expense of Getting a Good Deal. Journal of Consumer Psychology, (13) 4 440-453.
  • Alon, A., Morrin, M., Nasr, N. I. (2001). Comparing Journal of Consumer Psychology and Journal of Consumer Research. Journal of Consumer Psychology, (12) 1 16-21.
  • Berger, P. D., Nasr, N. I. (2001). The Allocation of Promotion Budget to Maximize Customer Equity. OMEGA: the International Journal of Management Science, (29) #1 49-61.
  • Dant, R., Nasr, N. I. (1998). Control Techniques and Upward Flow of Information in Franchising in Distant Markets: Conceptualization and Preliminary Evidence. Journal of Business Venturing, (13) 1 3-28.
  • Berger, P. D., Nasr, N. I. (1998). Customer Lifetime Value: Marketing Models and Applications. Journal of Interactive Marketing, (12) #1 17-30.
  • , N. I. (). How to Regulate Consumption Triggered by Upward Comparison? Self-esteem Is the Ultimate Shield. Journal of Psychology and Psychiatry.
  • Schindler, R., Morrin, M., Nasr, N. I. (). Shipping Charges and Shipping Charges Skepticism: Implications to Direct Marketers. Journal of Interactive Marketing, (19) 1 41-53. Forthcoming.

    Books

  • Malhotra, N., Baalbaki, I., Nasr, N. I., , ., , ., , . (2013). Marketing Research; Arab World Edition. Pearson

    • Book Chapters

  • Ottley, G., Nasr, N. I., Sisodia, R. (2018). Conscious Marketing: Meaning and Application In Atul Parvatiyar and Raj Sisodia, (Eds.) Handbook of Advances in Marketing in an Era of Disruptions. Sage Publications

    • Conference Proceedings

  • Elkanova, E. Nasr, N. I. (2024). Empowerment of People with Disabilities: Understanding Immersion Using Technology. 2024 Proceedings AMA Summer Academic Conference: Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People, (35) 623-634. (Link)
  • Xia, L.Nasr, N. I. (2006). Positive Word of Mouse: The Role of Personalization .

    • Presentations

  • Elkanova, E., Nasr, N. I. (2025). “The Effects of Disability Simulations on Pro-Social Behavior of Abled Consumers” Presented at the American Marketing Association American Marketing Association Winter 2025 Conference Phoenix, AZ
  • Elkanova, E., Nasr, N. I. (2024). “Empowerment of People with Disabilities: Understanding Immersion Using Technology” Presented at the AMA AMA Summer Academic Conference Boston
  • Nasr, N. I. (2024). “Caring for the Common Good: Global Identity and Local Consumption” Presented at the Academy for Business Research Academy for Business Research 2024 Conference Online
  • Nasr, N. I. (2023). “Globals Buying Local: The Role of Care for the Common Good” Presented at the CYRUS Institute of Knowledge CYRUS Institute Conference 2023 Online
  • Nasr, N. I. (2023). “We Are in This Together: The Role of Common Fate in Prosocial Behavior” Presented at the Academy of Business Research ABR Conference 2023 Online
  • Nasr, N. I. (2023). “We Are in This Together: The Role of Common Fate in Prosocial Behavior” Presented at the Bentley University BAMS Colloquium 2023 Bentley Campus
  • Li, Z., Nasr, N. I. (2023). “The Impact of Spirituality on Access-Based Consumption” Presented at the American Marketing Association AMA Winter Conference 2023 Online
  • Nasr, N. I., Li, Z. (2022). “Global Identity in Consumption Behavior: Antecedents and Consequences” Presented at the The CYRUS Institute CYRUS Institute 2022 Conference Online
  • Nasr, N. I., Li, Z. (2022). “Global Identity in Marketing: A Review of the Research Literature” Presented at the American Marketing Association AMA Summer Conference 2022 Online
  • Nasr, N. I., Nasr, N. (2022). “The Impact of COVID-19 on Responsible Consumption Behavior and Consumer Well-Being: A Three-Wave Pre-During-Post Pandemic Comparison” Presented at the American Marketing Association AMA Public Policy Conference 2022 Online
  • Nasr, N. I. (2022). “We Are in This Together! The Role of Common Fate in Prosocial Behavior” Presented at the American Marketing Association AMA Winter Conference 2022 Online
  • Nasr, N. I. (2021). “Women in Academia - Perspective from the US” Presented at the Network of Organizational Experts AND Saint Joseph University, Beirut, Lebanon RISE Conference 2021 Online
  • Nasr, N. I. (2021). “The Impact of the COVID-19 Pandemic on Prosocial Behavior: The Mediating Role of Global Identity” Presented at the The CYRUS Institute CYRUS Institute 2021 Conference Online
  • Nasr, N. I. (2021). “Consumption Driven by Downward Comparison: I Envy You but I Do not to Be Like You” Presented at the Academy of Business Research Academy of Business Research Summer 2021 Conference Online
  • Xia, L., Nasr, N. I. (2020). “Maximizing What? The Effect of Maximizing Mindset on the Evaluation of Product Bundles” Presented at theAssociation of Consumer Research annual conference online
  • Nasr, N. I., Nasr, N. I., Abdo, R. A. (2020). “Can You Regulate Consumption Driven by Envy: Your Self-esteem Is Your Ultimate Shield” Presented at the Academy of Business Research Academy of Business Research Conference Online
  • Wang, J., Berthon, P., Nasr, N. I. (2020). “Mindfulness and Service Quality: Exploring the Effect of State Mindfulness on Service Encounter Quality” Presented at the American Marketing Association American Marketing Association 2020 Summer Conference Online
  • Nasr, N., Nasr, N. I. (2019). “Consumption Driven by Upward Envy” Presented at the The CYRUS Institute CYRUS 2019 Conference Cambridge, MA
  • Ottley, G., NASR, N. (2017). “Teaching Conscious Marketing”
  • Nasr, N., Kim, S., Arevalo, R. (2017). “The Beauty and the Beast of Consumption” Presented at the The CYRUS Institute CYRUS 2017 Conference Cambridge, MA
  • Nasr, N., Cross, I. (2016). “Marketing Research:Current Trends, Curriculum Implications and Practical Application in Business School” Presented at the New England Marketing Research Association New England Marketing Research Association 2016 Conference Waltham, MA
  • Cross, I. R., Nasr, N. I. (2016). “Market Research futures and Technology” Presented at the NEMRA NEMRA 2016 boston
  • Ottley, G., Lusch, R., Sisodia, R., Nasr, N. I. (2016). “Conscious Marketing: Meaning, Relevance, Determinants, and Consequences” Presented at the American Marketing Association Winter AMA
  • Nasr, N. (2015). “How Do American and Lebanese Consumers Compare on Mindful Behavior?” Presented at the Journal of Internationsl and Interdisciplinary Business Research International and Interdisciplinary Business Research Los Angeles, CA
  • Nasr, N., Ottley, G. (2015). “Consious Marketing and Sustainable Consumer Behavior” Presented at the CYRUS CYRUS 2015 International Conference Cambridge, MA
  • Nasr, N. (2015). “Meeting with Editors and Senior Researchers” Presented at the CYRUS Institute of Knowledge CYRUS International Conference - 2015 Cambridge, MA
  • Nasr, N. I. (2014). “Conscious Marketing and Consumer Behavior” Presented at the Society for Marketing Advances SMA 2014 Conference New Orleans, LA
  • Xia, L., Nasr, N. I. (2014). “Combining Good Deeds with Good Deals: The Influence of Price Promotion on Consumers’ Intention to Participate in Donations at Checkouts” Presented at the Association of Consumer Research Association of Consumer Research Annual Conference Baltimore, MD
  • Nasr, N. I., Xia, L. (2014). “When Does Responsible Acquisition Lead to (Ir)Responsible Consumption?” Presented at the American Marketing Association AMA Public Policy Conference Boston, MA
  • Xia, L., Nasr, N. I. (2014). “Good Deeds at Checkout: Examining Consumers’ Responses to checkout Donations” Presented at the American Marketing Association AMA Service SIG Conference Thessaloniki, Greece
  • Nasr, N. I. (2013). “Mindful Consumer Behavior: A Comparison of American and Lebanese Consumers” Presented at the International Business Research Association International Business Research 2013 Conference London, UK
  • Nasr, N. I., Baalbaki, I. B. (2012). “The Status of Marketing Research in the Arab World” Presented at the CYRUS Institute of Knowledge CYRUS 2012 Conference Cambridge, MA
  • Nasr, N. I. (2012). “Mindful Consumer Behavior: Definition and Antecedents” Presented at the American Business Research Association Annual American Business Research Conference New York, NY
  • Ganguli, S., Nasr, N. I., Eshghi, A. (2009). “Dimensions of Service Quality in Hybrid Services: A Consumer Value Chain Framework” Presented at theArt & Science of Service Conference Waltham, MA
  • Nasr, N. I. (2009). “How to Set Your Prices When Your Competitor Is .... Your Customer?” Presented at theBehavioral Pricing Conference Orlando, FL
  • Ganguli, S., Eshghi, A., Nasr, N. I. (2008). “Relationship Marketing: A Critical Evaluation of Research Streams” Presented at theAmerican Society of Business and Behavioral Sciences Las Vegas, NV
  • Nasr, N. I. (2008). “The Impact of Various Marketing Strategies on Consumer Recommendations and, Consequently, Acquisition” Presented at theDecision Science Institute 2008 Annual Meeting Baltimore, MD
  • Nasr, N. I. (2008). “How to Reduce Consumer Perceptions of Price Unfairness?Understanding How Consumers Perceive the Firm's Costs” Presented at theNortheastern Association of Business, Economics, and Technology 31st Annual Meeting State College, PA
  • Nasr, N. I., Morrin, M. (2007). “A Social Approach to Voter Vengeance” Presented at theAssociation for Consumer Research Winter 2007 Conference Memphis, TN
  • Xia, L., Nasr, N. I. (2006). “Word of Mouse: The Role of Personalization in Online Consumer Reviews” Presented at theAmerican Marketing Association Winter 2006 St. Petersburg
  • Nasr, N. I. (2006). “How to Reduce Consumer Perceptions of Price Unfairness?” Presented at theDecision Science Institute 2006 Annual Meeting San Antonio, TX
  • Xia, L., Nasr, N. I. (2006). “Positive Word of Mouse: The Role of Personalization”
  • Nasr, N. I., Sheth, J., Sisodia, R. S. (2004). “The Antecedents of Price Unfairness: An Inductive Approach” Presented at theAssociation for Consumer Research 2004 Portland, OR
  • Nasr, N. I., Eshghi, A. (2004). “The Pitfalls of Customer Lifetime Value Analysis” Presented at theDecision Science Institute 2004 Boston, MA
  • Nasr, N. I., Morrin, M. (2003). “Outraged Consumers: What Lights their Fire?” Presented at theAssociation for Consumer Research Montreal, Canada
  • Schindler, R., Morrin, M., Nasr, N. I. (2003). “Shipping Charges Format and Shipping Charges Skepticism: Implications for Direct Marketers” Presented at theFordham Pricing 2003 New York, NY
  • Nasr, N. I., Xia, L. (2002). “Shopping Using Decision Aids: The Impact of Perceived Effort on Satisfaction with the Decision Process” Presented at theSociety for Consumer Psychology Scottsdale, AZ
  • Xia, L., Nasr, N. I. (2002). “Shopping Using Decision Aids: The Impact of Perceived Effort on Satisfaction with the Decision Process” Presented at theSociety for Consumer Psychology Scottsdale, AZ
  • Nasr, N. I., Xia, L. (2002). “Do Computers Sweat? The Impact of Perceived Effort of Online Decision Aids on Consumers' Satisfaction with the Decision Process” Presented at theSociety for Consumer Psychology 2002 Winter Austin, TX
  • Nasr, N. I., Qualls, W. (2001). “Consumers' Reactions to Rapid Product Improvements” Presented at theAmerican Marketing Association Winter Educators' Conference Scottsdale, AZ
  • Nasr, N. I., Qualls, W. (2001). “Consumers' Reactions to Rapid Product Improvements” Presented at theMarketing Science Institute 2001 Summer West Viesbaden, Germany
  • Nasr, N. I., Morrin, M. (2000). “Consumer Vengeance: Getting Even at the Expense of Getting a Good Deal” Presented at theAssociation for Consumer Research 2000 Fall Salt Lake City, UT
  • Nasr, N. I. (2000). “Decisions Driven by Consumer Vengeance: My Enemy's Enemy Is My Best Friend” Presented at theSociety for Consumer Psychology 2000 Winter San Antonio, TX
  • Nasr, N. I., Siegal, W. S. (1999). “Consumer Choice Reversibility: A Cognitive Response Perspective” Presented at theAssociation for Consumer Research, Fall 1999 Columbus, OH
  • Nasr, N. I., Siegal, W. S. (1999). “The Mediating Role of Pre-Choice Cognitive Responses in Product Returns” Presented at theAssociation for Consumer Research, Fall 1999 Columbus, OH
  • Berger, P. D., Nasr, N. I. (1999). “Marketing Decisions to Maximize Customer Equity: Application to Promotion Budget Allocation” Presented at theINFORMS, Fall 1999 Philadelphia, PN
  • Nasr, N. I., Siegal, W. S. (1999). “To Return or Not to Return: The Mediating Role of Cognitive Responses” Presented at theSociety for Consumer Psychology 1999 Winter St. Petersburg, FL
  • Nasr, N. I. (1998). “Consumer Choice Confidence: Antecedents and Consequences” Presented at theSocisty for Consumer Psychology 1998 Winter Austin, TX
  • Berger, P. D., Nasr, N. I. (1997). “Customer Lifetime Value: Marketing Models and Applications” Presented at theMarketing Science Institute Boston, MA
  • Dant, R., Nasr, N. I. (1997). “Franchise Systems in Distant Markets: Control Techniques and Upward Flow of Information” Presented at theSociety of Franchising 11th Conference Orlando, FL

    • Service

    Department Service

  • Committee Chair for Department Curriculum Committee 2024 - Present
  • Committee Member for Department Journal Club 2024 - Present
  • Committee Member for Department Tenured-Faculty Committee 2024 - Present
  • Committee Chair for Department Curriculum Committee 2023 - Present
  • Committee Member for Department Journal Club 2023 - Present
  • Committee Member for Department PhD Committee 2023 - Present
  • Committee Chair for Department Curriculum Committee 2022 - Present
  • Committee Member for Department Journal Club 2022 - Present
  • Committee Member for Department PhD Committee 2022 - Present
  • Committee Member for Department Curriculum Committee 2021 - Present
  • Committee Member for Department PhD Committee 2021 - Present
  • Committee Member for Department Curriculum Committee 2020 - Present
  • Committee Member for Department PhD Committee 2020 - Present
  • Committee Member for Department Scholarly Committee 2020 - Present
  • Attendee for Marketing Honors Society - Pinning Ceremony - 2023
  • Visited colleagues' classes for Class Visit 2023 - 2023
  • Committee Member for Department Recruitment Committee 2022 - 2022
  • Task Force Member for Tenure-track Marketing Faculty Evaluations 2021 - 2021
  • Visited colleagues' classes for Class Visit 2021 - 2021
  • Task Force Member for Tenure-track Marketing Faculty Evaluations 2020 - 2020
  • Visited colleagues' classes for Class Visit 2020 - 2020
  • Attended representing the Marketing Department for Badavas Center Workshop on Foundational Learning in Revised Curriculum 2019 - 2019
  • Consultant for Lecturer Recruitment 2019 - 2019
  • Committee Member for Department Recruiting Committee 2019 - 2019
  • Task Force Member for GB 214 - AOL Initiative 2019 - 2019
  • Committee Member for Curriculum Review Committee 2019 - 2019
  • Task Force Member for Tenure-track Marketing Faculty Evaluations 2019 - 2019
  • Committee Member for Recruitment Committee 2018 - 2018
  • Committee Member for Department Scholarly Committee 2017 - 2018
  • Visited colleagues' classes for Class Visit 2017 - 2017
  • Department Representative for Ethics in Marketing by Philosophy Department 2017 - 2017
  • Coordinator of Process for Department Chair Appointment 2016 - 2016
  • Visited colleagues' classes for Class Visit 2016 - 2016
  • Coordinating efforts to revise marketing teaching marketing for GB 214 Marketing 2016 - 2016
  • Committee Member for ALI - Marketing Research (MK 322) 2016 - 2016
  • Participated in Open House for Spring Open House 2016 - 2016
  • Primary Evaluator for Annual Evaluation - Tenure-track Professor 2016 - 2016
  • Visited a colleague's class for Class Visit 2015 - 2015
  • Participated with colleagues in representing the Marketing Department for Fall Open House 2015 - 2015
  • Coordinating efforts to review marketing teaching readings and make changes for GB 214 Marketing 2014 - 2015
  • Participated in evaluating Henri's performance in 2014-2015 for Annual Review of Tenure-track faculty 2015 - 2015
  • Committee Member for Department Curriculum Committee 2013 - 2014
  • Participated in Open House for Spring Open House 2014 - 2014
  • Committee Member for GB214-ALI 2013 - 2013
  • Committee Member for Department Recruiting Committee; tenure-track positions 2013 - 2013
  • Committee Member for Department Recruitment Committee ; Lecturer Positions 2013 - 2013
  • Committee Member for Department Advisory Committee 2012 - 2012
  • Coordinator of Event for Open House 2012 - 2012
  • Committee Member for Department Chair Internal Search Committee 2012 - 2012

    • University Service

  • Attendee for President's Series - President of Celtics 2024 - Present
  • Attendee for President's Series - CEO of KPMG 2024 - Present
  • Committee Member for PhD Council 2024 - Present
  • Committee Member for PhD Council 2023 - Present
  • Senate Secretary for Faculty Senate 2023 - Present
  • Senator At-large for Faculty Senate 2023 - Present
  • Member for Senate Planning Committee (SPC) 2023 - Present
  • Attendee for CADS Workshop - Jobs in Sports Analytics 2022 - Present
  • Department Representative for Fall Academic Exploration Day 2022 - Present
  • Attendee for Forum on Strategic Plan by President's Office 2022 - Present
  • Attendee for The Gallup Project Launching - President's Panel 2022 - Present
  • Attendee for Workshop - First Generation Students 2022 - Present
  • Attendee for Workshop - Unconscious Bias in Recruitment 2022 - Present
  • Attendee for Dean's Talk Series with CFO of General Mills 2022 - Present
  • Attendee for Workshop - Anti-Racism 101 2022 - Present
  • Attendee for Workshop - Undergraduate Research 2022 - Present
  • Attendee for Discrimination and Harassment Workshop 2022 - Present
  • Committee Member for Nominations Committee 2022 - Present
  • Committee Member for Bentley's Research Council 2021 - Present
  • Committee Member for Nominations Committee 2021 - Present
  • Committee Member for Bentley's Research Council 2020 - Present
  • Committee Member for Nominations Committee 2020 - Present
  • Committee Member for Bentley's Research Council 2019 - Present
  • Committee Member for Nominations Committee 2018 - Present
  • Attendee for Rainbow Luncheon - DEI Office 2024 - 2024
  • Participant (in-depth interview) for Dean's Office - LSM Transition Research 2024 - 2024
  • Attendee for Convocation Ceremony 2024 - 2024
  • Participant and Attendee for Research Poster Session - Research Council 2024 - 2024
  • Attendee for Open Forum - Vision for Technology, Innovation, and Entrepreunerial Mindset - Provost Office - 2023
  • Attendee for Gallup Panel with Faculty and Business Leaders - Office of the Provost - 2023
  • Attendee for Forum on Gallup Project Organized by President Office 2023 - 2023
  • Committee Member for Nominations Committee 2023 - 2023
  • Committee Member for Nominations Committee 2023 - 2023
  • Attendee for AI GPT Session - Office of the Provost - 2023
  • Committee Member for Bentley's Research Council 2022 - 2022
  • Committee Member for Promotion and Tenure Committee 2021 - 2021
  • Attendee for Forums to Discuss Curriculum Revision 2020 - 2020
  • Participant for Hybrid Classroom Piloting 2020 - 2020
  • Participant for Spring Open House - Virtual 2020 - 2020
  • Attendee for Workshop on Physiological Measures 2019 - 2019
  • Participant in their research for Session with Focus Forward 2019 - 2019
  • Attendee for Forums to Discuss Strategic Plan 2019 - 2019
  • Attendee for Teaching Colloquium 2019 - 2019
  • Attendee for Guess the Failure Event 2019 - 2019
  • Committee Member for GB 214 Self-study Committee 2017 - 2018
  • Co-taught one section with a peer leader (Ms. Stephanie Crudele) for First Year Seminar 2017 - 2017
  • Task Force Member for MBA Emerging Leaders Evaluation Task Force 2016 - 2017
  • Task Force Member for MBA Emerging Leaders Evaluation Task Force 2016 - 2017
  • Committee Member for Academic Standards Committee 2016 - 2017
  • Evaluator of capstone projects for Honors Program 2016 - 2016
  • Committee Member for Nominations Committee 2013 - 2014
  • Senator-At-Large for Senate 2013 - 2014
  • Senator-At-Large for Senate 2012 - 2014
  • Committee Member for Nominations Committee 2012 - 2014
  • Committee Member for Nominations Committee 2013 - 2014
  • Senator-At-Large for Senate 2013 - 2014
  • Committee Member for NEASC Self-Study Team 2012 - 2013
  • University Senate for Senate 2010 - 2012

    • Professional Service

  • Editorial Review Board Member for Frontiers in Psychology 2022 - Present
  • Editorial Review Board Member for Journal of Business Research 2022 - Present
  • Serves on Review Board for Journal of Service Research 2019 - Present
  • Editorial Review Board Member for Advances in Business and Economics 2015 - Present
  • Editorial Review Board Member for Advances in Business and Economics 2015 - Present
  • Editorial Review Board Member for Advances in Business and Economics 2015 - Present
  • Editorial Review Board Member for Journal of Consumer Marketing 2013 - Present
  • Editorial Review Board Member for Journal of Consumer Marketing 2013 - Present
  • Editorial Review Board Member for Journal of Consumer Marketing 2013 - Present
  • Editorial Review Board Member for The CYRUS Chronicle 2013 - Present
  • Editorial Review Board Member for The CYRUS Chronicle 2013 - Present
  • Reviewer, Journal Article for Journal of Economics and Marketing 2013 - Present
  • Reviewer, Journal Article for Journal of Interactive Marketing 2013 - Present
  • Reviewer, Conference Paper for SCP Conference 2013 - Present
  • Editorial Review Board Member for Journal of Services Research 2011 - Present
  • Editorial Review Board Member for Industrial Marketing Management 2008 - Present
  • Editorial Review Board Member for Industrial Marketing Management 2008 - Present
  • Editorial Review Board Member for Industrial Marketing Management 2005 - Present
  • Reviewer, Ad Hoc Reviewer for 32nd European Conference on Information System (ECIS) 2024 - 2024
  • Reviewer, Ad Hoc Reviewer for AMA Marketing and Public Policy Conference 2024 - 2024
  • Reviewer, Journal Article for Journal of Retailing and Consumer Services 2022 - 2022
  • Reviewer, Conference Paper for Decision Science INFORMS 2022 Conference 2022 - 2022
  • Reviewer, Conference Paper for AMA Public Policy 2022 Conference 2021 - 2021
  • Reviewer, Journal Article for Journal of Retailing and Consumer Services 2021 - 2021
  • Reviewer, Journal Article for Journal of Business Research 2021 - 2021
  • Reviewer, Journal Article for Journal of Business Research 2019 - 2019
  • Reviewer, Ad Hoc Reviewer for Operational Research Journal 2019 - 2019
  • Reviewer, Ad Hoc Reviewer for Journal of Business Ethics 2019 - 2019
  • Reviewer, Conference Paper for Northeast Decision Sciences Institute Conference 2019 - 2019
  • Reviewer, Journal Article for Journal of Business Research 2017 - 2017
  • Ethics, Sustainability, and CSR Track Co-Chair for Academy of Marketing Science 46th Conference 2017 - 2017
  • Reviewer, Journal Article for Journal of Consumer Psychology 2017 - 2017
  • Reviewer, Conference Paper for AMS 2017 Conference 2016 - 2016
  • Reviewer, Journal Article for Journal of Consumer Psychology (JCP); Special Issue 2016 - 2016
  • Reviewer, Journal Article for Journal of Consumer Psychology 2015 - 2015
  • Reviewer, Conference Paper for AMA Winter Conference 2015 - 2015
  • Reviewer, Journal Article for Journal of Business Research 2015 - 2015
  • Reviewer, Conference Paper for SCP Conference 2015 - 2015
  • Reviewer, Conference Paper for AMS Conference 2014 - 2014
  • Reviewer, Journal Article for International Journal of Bank Marketing 2012 - 2012
  • Reviewer, Journal Article for Journal of Product and Brand Management 2012 - 2012
  • Reviewer, Ad Hoc Reviewer for Journal of Interactive Marketing 2012 - 2012