Laurel Steinfield

  • Associate Professor, Marketing
  • Editorial Board, Journal of Public Policy & Marketing
  • Editorial Board, Subsistence Marketplace Journal
  • Senior Editor, Gender and Women’s Studies
  • Advisory Board, Transformative Consumer Research
  • Advisory Board, Founding Member, GENMAC (Gender & Marketing) Forum
  • Board Member, Progress Through Business
  • DPhil, Management Research University of Oxford, Said Business School
  • MSc, Management Research University of Oxford, Said Business School
  • BComm, Honours Queen's University

Teaching Interests

Consumer Behavior, Emerging Markets and International Marketing, Principals of Marketing, Consumer Insights, Social Marketing and Social Innovations, Qualitative Research Methods

Research Interests

Social Innovations; Consumerism in Emerging Economies; Women Empowerment; (Social) Entrepreneurialism; Power Dynamics of the Marketplace;Transformative Consumer Research; Policies, ethics, and gender justice, particularly around the achievement of SDGs;

Consulting/Practice Interests

Corporate-led initiatives to increase women's empowerment, Consumer behaviour in emerging economies
Marketplace inequities
Social innovations

Bio

Laurel is Associate Professor of Marketing at Bentley University. Her research focuses on the reproduction and transformation of social stratifications, namely along gender, racial, and class-based lines. As a transformative consumer researcher, her projects examine the potential for public policies, corporate-based programs, social enterprises and social innovations, and grassroots movements to enact change or to increase the resilience of consumers and entrepreneurs in emerging markets. Much of her work centers on consumers and interventions in Africa, drawing upon her ten years of living and working in the region. She is a member of the Health Thought Leadership Network (at Bentley) and RIM (Race in the Marketplace), on the editorial board of the Journal of Consumer Affairs and Journal of Public Policy & Marketing, and on the advisory board for GENMAC (Gender, Marketing, Consumption) and the Transformative Consumer Research Consortium.

Professional Memberships

  • American Council on Consumer Interests
  • American Marketing Association
  • Association of Consumer Research
  • Product Development and Management Association
  • Macromarketing Society
  • Race in the Marketplace
  • Gender, Markets & Consumers
  • Transformative Consumer Research Group
  • Publications

    Journal Articles


  • Steinfield, L., Venugopal, S., Appau, S., Barrios, A., Dadzie, C., Gau, R., Mai, N., Holt, D., Shultz, C. (2021). Across Time, Across Space and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers. Journal of Public Policy and Marketing, (40) 2 262–284.
  • Steinfield, L. (2021). 1, 2, 3, 4. I declare…empowerment? A material-discursive analysis of the marketisation, measurement and marketing of women’s economic empowerment. Journal of Marketing Management, (37) 3/4 320-356. (Link)
  • Dhillon-Jamerson, K., Harrison, A., Johnson, G., Steinfield, L., Thomas, K., Timke, E. E., Wherry, F. F. (2020). Author Meets Critics: Race in the Marketplace. Advertising & Society Quarterly, (21) 4
  • Steinfield, L., Holt, D. (2020). Structures, Systems and Differences that Matter: Casting an Ecological-Intersectionality Perspective on Female Subsistence Farmers’ Experiences of the Climate Crisis. Journal of Macromarketing.
  • Steinfield, L., Sanghvi, M., Tuncay-Zayer, L., Coleman, C., Ourahmoune, N., Harrison, R. L., Hein, W., Brace-Govan, J. (2019). Transformative Intersectionality: Moving Business Towards a Critical Praxis. Journal of Business Research.
  • Dolan, C., Gordon, C., Steinfield, L., Hennegan, J. (2019). Logics of Affordability and Worth: Gendered Consumption in Rural Uganda. Journal of Economic Anthropology, (7) 1 93-107. (Link)
  • Steinfield, L., Holt, D. (2019). Toward a Theory on the Reproduction of Social Innovations in Subsistence Marketplaces. Journal of Product Innovation Management. (Link)
  • Steinfield, L., Coleman, C., Tuncay-Zayer, L., Ourahmoune, N., Hein, W. (2018). Power Logics of Consumers’ Gendered (In)justices: Reading Reproductive Health Interventions through the Transformative Gender Justice Framework. Consumption Markets and Culture, (Consumption Markets and Culture) 2019, 22 (4) 406-429.
  • Hennegan, J., Dolan, C., Steinfield, L., Montgomery, P. (2017). A qualitative understanding of the effects of reusable sanitary pads and puberty education: implications for future research and practice. Reproductive Health, (14) 78 1-12.
  • Heine, W., Steinfield, L., Coleman, C., Tuncay Zayer, L., Littlefield, J., Ourahmoune, N. (2016). Gender Justice and the Market: A Transformative Consumer Research Perspective. Journal of Public Policy and Marketing, (35) 2 223-236.
  • Montgomery, P., Hennegan, J., Dolan, C., Wu, M., Steinfield, L., Scott, L. (2016). Menstruation and the cycle of poverty: a cluster quasi-randomised control trial of sanitary pad and puberty education provision in Uganda. PLOS ONE. (Link)
  • Shrum, L. J., Lowry, T. M., Pandelaere, M., Ruvio, A. A., Gentina, E., Steinfield, L., et al., . (2014). Materialism: The Good, The Bad, and The Ugly. Journal of Marketing Management, (30) 17-18 1858-1881.
  • Steinfield, L., Park, J., Gomes, D., Estrin, S. (2014). Emerging Equals. Business Strategy Review, (25) 2 38-40.
  • Steinfield, L. (). Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey. Marketing Letters. Forthcoming.

    Books


  • Steinfield, L., Coleman, C., Zayer, L. T., Littlefield, J., Hein, W. (2019). The TCR Perspective of Gender: Moving from Critical Theory to an Activism-Praxis Orientation, (Handbook of Research on Gender and Marketing) 186-210. Elger Publishing (Link)
  • Zayer, L. T., Coleman, C. A., Hein, W., Littlefield, J., Steinfield, L. (2017). Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Towards a Transformative Framework. 147-162. New York: Routledge
  • Steinfield, L. (2017). Segmented Clusters versus Social Groupings & Status Games: The Changing Landscape in Luxury Consumers. 380-398. New York: Routledge

  • Book Chapters


  • Steinfield, L., Hein, W. (2021). Women-led Partnerships and the Achievement of the Sustainable Development Goals In =Walter Leal Filho, Pinar Gökçin Özuyar, Anabela Marisa Azul, Luciana Brandli, Ulisses Azeiteiro and Tony Wall, (Eds.) Encyclopedia of the UN Sustainable Development Goals. Partnerships for the Goals. 1360-1371. New York: Springer, Ltd
  • Tuncay-Zayer, L., Hein, W., Steinfield, L., Brace-Govan, J., Coleman, C., Harrison, R., Ourahmoune, N., Sanghvi, M. (2020). The renaissance of gender equality research and sustainable development in the academic context of marketing: championing paths forward In Tay Keong Tan, Milenko Gudić, Patricia M. Flynn, (Eds.) Struggles and Successes in the Pursuit of Sustainable Development. 139-150. Routledge
  • Steinfield, L., Coleman, C., Tuncay-Zayer, L., Ourahmoune, N., Hein, W. (2020). Power Logics of Consumers’ Gendered (In)justices: Reading Reproductive Health Interventions through the Transformative Gender Justice Framework In Elisabeth Tissier-Desbordes and Luca M. Visconti, (Eds.) Gender After Gender in Consumer Culture. 100-124. Taylor & Francis
  • Steinfield, L., Scott, L. M. (2018). The Global View of Gender Discrimination in Business: A Story of Economic Exclusion In Susan Adams, (Eds.) Time for Solutions! Overcoming Gender-Related Career Barriers. New York: Routledge
  • Steinfield, L., Weijo, H. A. (2015). Consumer Culture Theory and the AMA Job Market: Understanding the Challenges and Crafting Winning Strategies In , (Eds.) Consumer Culture Theory, Research in Consumer Behavior. 63-75. Emerald Group Publishing Limited

  • Cases


    Scott, L., Dolan, C., Steinfield, L. (2015). Women’s Empowerment through Access to Markets: Maasai Women Development Organization (MWEDO), Arusha, TanzaniaUniversity of Oxford. Scott, L., Steinfield, L., Dolan, C. (2014). Women’s Empowerment through Access to Markets: Katchy Kollections, Nairobi, KenyaUniversity of Oxford. Scott, L., Dolan, C., Steinfield, L., Rothman, L. (2014). Women’s Empowerment through Access to Markets: Women’s Bean Project, Denver, USAUniversity of Oxford.

    Conference Proceedings


  • Steinfield, L.Holt, D. (2020). Developing Transformative Consumer Research Methods and Engagements for Hard to Reach Populations Transformative Consumer Research. (Link)
  • Steinfield, L.Gentry, J. (2020). Where Agism and the Feminization of Poverty Meet: A South American Perspective Macromarketing Society, (45th Annual Macromarketing Conference) 56-59.
  • Steinfield, L.Ourahmoune, N.Rojas Gaviria, P. (2019). Gender and Intersectionalities: Advancing Macromarketing Topics and Theoretical Perspectives Macromarketing Society. 13-14. (Link)
  • Steinfield, L. (2019). The Macromarketing of Women Economic Empowerment and its Disconnections with Micro-level Lived Realities: The Importance of Considering Time Poverty in Well-being & Empowerment Studies Macromarketing Inc.. 386.
  • Steinfield, L.Venugopal, S. (2018). An Intersectionality Perspective of Climate Change, Global Value Chains and Vulnerable Consumers Transformative Consumer Research. (Link)
  • Steinfield, L. (2018). Structures and Bodies that Matter: Casting an Intersectionality Perspective on Climate Change and Women Subsistence Farmers Macromarketing Society Inc. and University of Leipzig, (Macromarketing Conference) 772-773.
  • Steinfield, L.Ourahmoune, N.Coleman, C. (2018). Exploring the Epistemological Space for Fairy Tale Transformations: A Consumer Culture Theory Perspective of Social Change and Justice? Consumer Culture Theory, (Consumer Culture Theory Conference)
  • Steinfield, L.Hein, W. (2018). Gender across the Spectrum: Intersectionalities and Macromarketing Topics Macromarketing Society. 10-11. Forthcoming.
  • Steinfield, L.Hein, W.Previte, J. (2017). Gender, Intersectionalities, and Macromarketing , (Macromarketing Conference) 21-23.
  • Steinfield, L.Coleman, C.Zayer, L. T. (2016). Mapping out a Transformative Consumer Research Agenda for Gender and Intersectionalities Transformative Consumer Research, (Transformative Consumer Research Conference) (Link)
  • Steinfield, L.Scott, L. (2013). A Play for Power: Exploring the Ways Consumption Marks Social Stratifications (Special Session) Association for Consumer Research, (Association for Consumer Research North American Conference) 41 137-141. (Link)
  • Steinfield, L.Scott, L. (2013). Creating and Resolving Tensions: Exploring the Different Effects Materialism Has on Consumers and Society (Special Session) Association for Consumer Research, (Association for Consumer Research North American Conference) 41 126-131. (Link)
  • Steinfield, L.Thomas, K.Coffin, J.Scarborough, C. (). We Need to Go Beyond Demographics: Queering Misguided Consumer Segmentation & [Intersectional] Identity Practices Association of Consumer Research. Forthcoming.
  • Steinfield, L.Holt, D. (). Mapping out the Impact of a Social Intervention: The Embeddedness of the Subsistence Prosumer in the Natural and Human World Subsistence Marketplaces Initiative, (Subsistence Marketplaces Conference) Forthcoming.

  • Conference Papers


  • Steinfield, L. (2019). Gender & Pedagogy: Intersectionality and the Business School ExperienceMacromarketing Society. Forthcoming.
  • Steinfield, L., Bettany, S., Nappier Cherup, A., Hein, W., Hutton, M., Penaloza, L. (2018). Building connections: Conversing Feminist Theory and Consumer Culture Theory (CCT)Consumer Culture Theory, Consumer Culture Theory Conference.
  • Steinfield, L. (2018). Education Re-considered: Bridging the Gap between the Marketing Literature and Attainments of the Human Right to EducationAmerican Marketing Association, Marketing and Public Policy Conference. Forthcoming.
  • Steinfield, L., Custers, A., Scott, L., Dolan, C. (2016). Measuring the Women’s Economic Empowerment of Corporate Interventions: A Critique of the Landscape and Advisory Note on MeasurementsMacromarketing Society, Proceedings of the 41st Macromarketing Conference. 534-541. Forthcoming.
  • Steinfield, L. (). A Framework for Assessing Sites of Gender (In)justices and an Application to ‘Family Planning’ Interventions in Uganda, ACR Conference on Gender, Marketing, and Consumer Research. Forthcoming.
  • Steinfield, L., Hutton, M. (). Mapping Intersectionality: Exploring its Crossroads with CCT. Forthcoming.

  • Other(s)


  • Scott, L., Custers, A., Dolan, C., Johnstone-Louis, M., Luchinskaya, D., Marston, A., Northridge, K., Rothman, L., Steinfield, L. (2016). Advisory Note on Measures: Women’s Economic EmpowermentUniversity of Oxford.
  • Scott, L., Montgomery, P., Steinfield, L., Dolan, C., Dopson, S. (2013). Sanitary Pad Acceptability and Sustainability StudyUniversity of Oxford. (Link)
  • Presentations

  • Steinfield, L., Thomas, K., Coffin, J., , C. (2021). “Knowledge Forum - We Need to Go Beyond Demographics: Queering Misguided Consumer Segmentation & [Intersectional] Identity Practices” Presented at the Association of Consumer Research Association of Consumer Research Conference Virtual
  • Steinfield, L., Bourassa, M. (2021). “The Social Impact of Stakeholder Engagements: A Community-Centric Perspective” Presented at the Bentley University Hoffman Center for Business Ethics’ Brown Bag Series Waltham (but held virtually)
  • Steinfield, L., Holt, D. (2021). “Developing Transformative Consumer Research Methods and Engagements for Hard to Reach Populations” Presented at the Transformative Consumer Research Transformative Consumer Research Conference virtual
  • Steinfield, L. (2021). “The Study of Genders: Seeing Beyond Sex Differences” Presented at the Alliance University Alliance Management Studies International Conference: Social Challenges and Business Responses Bangalore (and virtually)
  • Steinfield, L. (2021). “Effects of Covid-19 on Gender Inequities” Presented at the American Marketing Association American Marketing Association Winter Conference Held Virtually
  • Steinfield, L. (2020). “Gender and Macromarketing - Trends and Challenges in Exploring Gender in Research” Presented at the XLRI - Xavier School of Management Gender Seminar Jamshedpur, Jharkhand, India (attended virtually)
  • Steinfield, L., Gentry, J. (2020). “Where Agism and the Feminization of Poverty Meet: A South American Perspective” Presented at the Macromarketing Inc. Macromarketing Conference virtual - https://youtu.be/G_c1uY1lkR4
  • Steinfield, L. (2020). “A Behind the Scenes Look on Studies of Vulnerability: The Importance of Contextualizing Vulnerability” Presented at the American Marketing Association Marketing and Public Policy virtual
  • Steinfield, L., Holt, D. (2020). “Studying Vulnerability in Subsistence Contexts: Working with Low-Literate Prosumers” Presented at the American Marketing Association Marketing and Public Policy Conference virtual
  • Steinfield, L., Holt, D. (2019). “The Macromarketing of Women Economic Empowerment and its Disconnections with Micro-level Lived Realities: The Importance of Considering Time Poverty in Well-being & Empowerment Studies” Presented at the Macromarketing Inc. Macromarketing conference Cleveland Ohio
  • Steinfield, L. (2019). “The Gender Paradox” Presented at theOxford's Business & Poverty Conference University of Oxford
  • Steinfield, L., Venugopal, S. (2019). “An Intersectionality Perspective of Climate Change, Global Value Chains and Vulnerable Consumers” Presented at theTransformative Consumer Research Florida State University
  • Steinfield, L., Goldner, P., Gujarathi, R. (2019). “Intersectionality in the Business School Experience” Presented at theAmerican Marketing Association Winter Conference, Special Session on Education & Marketing Austin Hilton, Texas
  • Steinfield, L. (2019). “Intersectionality in the Business School Experience” Presented at the Macromarketing Inc. Macromarketing Conference Cleveland Ohio
  • Steinfield, L., Ourahmoune, N., Coleman, C. (2018). “Roundtable on: Exploring the Epistemological Space for Fairy Tale Transformations: A Consumer Culture Theory Perspective of Social Change and Justice?” Presented at theConsumer Culture Theory Odense, Denmark
  • Steinfield, L. (2018). “1,2, 3, 4… I Declare Empowerment? Anatomizing Corporates’ Declarations of Women Economic Empowerment” Presented at the The Jeanne & Dan Valente Center for Arts & Sciences Valente Humanities Seminar Series Bentley University
  • Steinfield, L. (2018). “Education Reconsidered: Bridging the Gap between the Marketing Literature and Attainments of the Human Right to Education” Presented at the American Marketing Association Marketing and Public Policy Conference Columbus, Ohio
  • Steinfield, L. (2018). “Women Economic Empowerment Through the Lens of Intersectionality and Complexity Theory: Mapping the Centers, Margins, and Unintended Consequences” Presented at theSubsistence Marketplaces Conference Champaign, Illinois
  • Steinfield, L., Holt, D. (2018). “Mapping out the Impact of a Social Intervention: The Embeddedness of the Subsistence Prosumer in the Natural and Human World” Presented at theSubsistence Marketplaces Conference Champaign IL
  • Steinfield, L., Hutton, M. (2018). “Mapping Intersectionality: Exploring its Crossroads with CCT” Presented at theConsumer Culture Theory Odense, Denmark
  • Steinfield, L. (2018). “Structures and Bodies that Matter: Casting an Intersectionality Perspective on Climate Change and Women Subsistence Farmers” Presented at theMacromarketing Leipzeg, Germany
  • Steinfield, L. (2018). “Structures and Bodies that Matter: Casting an Intersectionality Perspective on Climate Change and Women Subsistence Farmers” Presented at the The Jeanne & Dan Valente Center for Arts & Sciences Valente Humanities Seminar Series Bentley University
  • Steinfield, L., Wu, M. (2018). “Exploring the Category of Gender: Heterogenity in ‘Men’ and ‘Women’ in Intra-household Consumption and Implications for Children’s Education” Presented at the GENMAC ACR's Gender, Marketing and Consumer Behavior Conference Dallas Texas
  • Steinfield, L., Abbott, T. (2018). “The Study of Gender 101” Presented at the GENMAC ACR's Gender, Marketing and Consumer Behavior Conference Dallas Texas
  • Steinfield, L., Holt, D. (2018). “Towards A Theory on the Reproduction of Social Innovations in Subsistence Marketplaces” Presented at the PDMA Product Development Management Association (PDMA) Conference Chicago, Swisshotel
  • Purao, S. R., Steinfield, L., Wixom, B., Boeri, M. W. (2018). Presented at the Bentley's Research Council Research Reaching out: Translating Impact of Scholarship to the Public Bentley University
  • Steinfield, L. (2017). Presented at the UAE Government World Government Summit Dubai
  • Steinfield, L., Scott, L. (2017). “Global Data on Women’s Economic Participation” Presented at the The Jeanne & Dan Valente Center for Arts & Sciences Valente Humanities Seminar Series Bentley University
  • Steinfield, L. (2017). “Ethical Trade-offs and Dilemmas of Cause-Based Initiatives” Presented at theMarketing Ethics and CSR Symposium Notre Dame University, South Bend, IN
  • Steinfield, L. (2017). Presented at theRace in the Marketplace Forum Washington, D.C.
  • Steinfield, L. (2017). “Gender and Transformative Consumer Research” Presented at theGENMAC Doctoral Symposium Bentley University
  • Steinfield, L., Gentry, J. (2017). “The Feminization of Poverty: Recognizing the Intersection of Age and Gender among the Global Poor” Presented at theMacromarketing Queensland, New Zealand
  • Steinfield, L., Coleman, C., Tuncay-Zayer, L. (2017). “Mapping out a Transformative Consumer Research Agenda for Gender and Intersectionalities” Presented at theTransformative Consumer Research Cornell University, Ithaca, NY
  • Steinfield, L., Coffey, E. (2017). “Case Studies of Limited Success” Presented at theOxford's Business Fight's Poverty Conference Oxford, UK
  • Steinfield, L. (2017). “A Call to Action for Business” Presented at theOxford's Business Fight's Poverty Conference Oxford University
  • Steinfield, L. (2016). “Slaves and Enfranchisement” Presented at theOxford Conference on Business and Poverty University of Oxford
  • Steinfield, L. (2015). “Branding the Women's Economy: A Workshop with Interbrand” Presented at thePowerShift: The Oxford Forum for Women in the World Economy University of Oxford
  • Steinfield, L. (2015). “Understanding the Cycle of Poverty: Menstruation and the Effects on a Girl’s Education” Presented at theBentley University’s Research Colloquium: Sustainable Worlds Bentley University
  • Steinfield, L. (2015). “Empowerment and the Marketplace: The Perpetuation of Gender Biases in Impoverished Households in Uganda” Presented at theBentley University's Research Reception Bentley University
  • Steinfield, L., Weijo, H. A., Dobscha, S. (2015). “Well-Rounded Oddball for Hire? CCT and the Job Market” Presented at the University of Arkansas Consumer Culture Theory 2015 Fayetteville, AR
  • Steinfield, L. (2014). “Social Stratification and the Materialism Label: The Retention of Racial Inequities between Black and White Luxury Consumers in South Africa” Presented at theSaïd Business School’s Doctoral Conference University of Oxford
  • Steinfield, L. (2013). “Black Versus White: Understanding the Luxury Market in South Africa” Presented at theAmerican Marketing Association Summer Conference Boston, MA
  • Service

    Department Service


  • Committee Chair for The Marketing Department's Social Justice Committee 2020 - Present
  • Committee Member for Marketing Curriculum Review Committee 2017 - Present
  • Moderator (for the Marketing Department) for Racial Healing Challenge 2020 - 2020
  • Committee Member for Research Committee 2015 - 2020
  • Task Force Member for Recruitment & Hiring 2018 - 2019
  • University Service


  • Task Force Member for Bentley's Racial Justice Taskforce 2020 - Present
  • Program Organizer for Reading and Engagement Across Disciplines (READ) 2018 - Present
  • Committee Member for Delongchamp Fund Committee 2018 - Present
  • Committee Member for Health Thought Leadership Network 2016 - Present
  • Guest Speaker for Bentley Alumni Virtual Event: Culturally Relevant Marketing 2020 - 2020
  • Conference/Workshop Organizer for Valente Humanities Research Seminar 2018 - 2019
  • Conference/Workshop Organizer for Bentley's Research Colloquium 2018 - 2019
  • Conference/Workshop Organizer for Writing Workshop: Crafting the Introduction and Methods Section - 2019
  • Mentor (Faculty) for First Year Seminars 2018 - 2018
  • Panelist for Research Reaching Out: Translating the Impact of Scholarship to the Public 2017 - 2018
  • Guest Speaker for The Multicultural Center, The Spiritual Life Center, The Equity Center and The South Asian Student Association - 2018
  • Committee Member for Academic Integrity Board 2017 - 2018
  • Committee Member for Women in Leadership, Thought Leadership Network 2015 - 2016
  • Mentor (Faculty) for Eastern European Study Abroad 2016 - 2016
  • Professional Service


  • Reviewer, Ad Hoc Reviewer for Energy Research & Social Science 2021 - Present
  • Reviewer, Ad Hoc Reviewer for Journal of Consumer Research 2020 - Present
  • Reviewer, Journal Article for Journal of Product Innovation & Management 2020 - Present
  • Reviewer, Ad Hoc Reviewer for Sage Open 2020 - Present
  • Editorial Review Board Member for Journal of Public Policy & Marketing 2020 - Present
  • Editor (Associate), Journal for Subsistence Marketplace Journal 2020 - Present
  • Committee Member for Association of Consumer Research Conference 2020 - Present
  • Reviewer, Journal Article for Academy of Marketing Science (AMS) Review 2020 - Present
  • Reviewer, Journal Article for British Medical Journal (BMJ) Open 2020 - Present
  • Reviewer, Journal Article for Journal of Marketing Management 2019 - Present
  • Reviewer, Journal Article for International Journal of Environmental Research and Public Health 2019 - Present
  • Conference/Workshop Organizer for Subsistence Marketplace 2019 - Present
  • Committee Chair for Transformative Consumer Research (TCR) Digital Outreach Committee 2019 - Present
  • Mentor for Early Macromarketing Mentoring Programme 2018 - Present
  • Conference/Workshop Track Chair for Macromarketing 2018 - Present
  • Reviewer, Journal Article for Marketing Theory 2018 - Present
  • Reviewer, Journal Article for Journal of Public Policy and Marketing 2018 - Present
  • Task Force Member for ACCESS - Academy of Consumer Culture Equality and Sustainability Studies 2018 - Present
  • Editor, Journal for Gender and Women’s Studies 2018 - Present
  • Reviewer, Journal Article for Journal of Business Research 2017 - Present
  • Editorial Review Board Member for Journal of Consumer Affairs 2017 - Present
  • Board of Advisors of a Company for Transformative Consumer Research 2017 - Present
  • Reviewer, Journal Article for Fusio 2017 - Present
  • Committee Member for Race in the Marketplace 2017 - Present
  • Board of Advisors of a Company for GENMAC 2017 - Present
  • Conference/Workshop Track Chair for Transformative Consumer Research 2016 - Present
  • Board of Directors of a Company for Progress Through Business 2016 - Present
  • Reviewer, Journal Article for Consumption, Markets & Culture 2016 - Present
  • Reviewer, Conference Paper for Marketing and Public Policy Conference 2015 - Present
  • Reviewer, Ad Hoc Reviewer for Advertising and Society Review 2013 - Present
  • Reviewer, Conference Paper for Association for Consumer Research Conference 2013 - Present
  • Reviewer, Conference Paper for Consumer Culture Theory Conference 2012 - Present
  • Conference/Workshop Organizer for Race in the Marketplace 2018 - 2019
  • Conference/Workshop Organizer for ACR Gender, Marketing and Consumer Behavior Conference 2017 - 2018
  • Conference/Workshop Track Chair for Macromarketing 2017 - 2018
  • Reviewer, Ad Hoc Reviewer for Human Welfare International Journal of Graduate Research 2012 - 2018
  • Conference/Workshop Organizer for GENMAC Doctoral Symposium 2016 - 2017
  • Conference/Workshop Organizer for Consumer Culture Theory Conference 2012 2011 - 2012