Sales Management, B2B Marketing, Marketing Strategy, Go-to-Market Strategy, Business Acumen, Artificial Intelligence in Marketing and Sales
AI Strategy and Business Transformation, Commercial Strategy, Revenue Growth, Marketing and Sales Alignment, Product Marketing, Demand Generation, Sales Leadership, Strategic Planning, Executive Leadership
Lucian Lui brings more than 25 years of executive leadership experience across product management, enterprise sales, and marketing to Bentley University. Prior to joining Bentley, he held senior leadership positions at Microsoft and Iron Mountain and served as Chief Marketing Officer at Rapid7 and Immersive Labs. Throughout his career, he has helped technology companies accelerate growth, strengthen market positioning, and navigate periods of business and technology transformation.
In addition to his faculty role, Lucian advises senior executives on go-to-market strategy, marketing and sales alignment, and AI-driven business transformation. His work helps leadership teams translate emerging technologies into practical strategies that improve customer experience, organizational effectiveness, and growth.
At Bentley, Lucian teaches sales management and marketing from an executive practitioner's perspective. His teaching combines business strategy, real-world cases, and the responsible use of AI to help students develop business acumen, critical thinking, and sound judgment.