Kim Donlan

  • Adjunct Lecturer, Marketing
  • Chief Executive Officer, RedSwan5
  • Writer, Social Media Today
  • MA Massachusetts School of Professional Psychology
  • BSBA Northeastern University
  • Certificate Boston University

Teaching Interests

General Business, General Marketing, Digital Marketing, Branding and Messaging

Research Interests

Branding & Messaging in Co-created Environments Leadership Development & Psychology as Part of the Branding Process Mapping Digital Strategies based on Fundamental Psychological Changes from Media Consumption

Consulting/Practice Interests

Digital Strategies and Business Consultation Branding and Messaging Organizational Development and Leadership


Currently, Kim is the CEO of RedSwan5, a digital and brand strategy firm addressing business issues from both the customer and employee perspective to help companies and people respond to the new paradigm of co-created marketing environments. The firm is based on 25 years of real-world experience, her master’s thesis on the intersection of personal and corporate brands and her desire to define the process by which we should be marketing.

Professional Links