Jason Zhou

Jason Zhou

  • Assistant Professor, Experience Design
  • Ph.D. The University of Alabama
  • Master Boston University
  • Bachelor Shanghai International Studies University

Teaching Interests

Public Relations Writing, Crisis Communication Management, Digital Public Relations

Research Interests

Crisis Communication and Management, Corporate Social Advocacy, Organization-Public Relationships

Bio

Dr. Zhou's research focus on identifying factors that influence the effectiveness of crisis response strategies and discovering methodological issues in crisis communication research. He also studies the effect of corporate social advocacy on organization-public relationships and the public's attitude toward the issue.

Professional Memberships

  • Association for Education in Journalism and Mass Communication 2018-01-01 - Present
  • International Communication Association 2017-01-01 - Present

    • Scholarly Contributions and Creative Productions

    Journal Articles

  • Oh, J. (2025). Enhancing relationships through 60-sec videos: an analysis of relationship cultivation strategies on TikTok. Corporate Communications: An International Journal (Link)
  • Zhou, Z. (2025). When the accuser meets the accused: Exploring the effect of nonprofit legitimacy and CSR reputation in corporate social irresponsibility. Journal of Business Research, (186) (Link)
  • Zhou, Z., Zhang, X., Ki, E. (2025). An examination of advocacy groups in corporate social irresponsibility: A cognitive appraisal approach. Journal of Marketing Communications (Link)
  • Zhang, X., Zhou, Z. (2025). Investigating brand-issue fit in corporate social advocacy from the perspective of expectancy violation.. Journal of Product and Brand Management (Link)
  • Khang, H. (2024). Advancing measurements scales in advertising, communication, and public relations: A comprehensive review of scale development studies, 1960-2023. Advances in Journalism and Communication, (12) 4 (Link)
  • Zhou, Z., Zhang, X. (2023). Applying the anger activism model (AAM) to CSR crises: From the perspective of the 2022 Russian invasion of Ukraine. International Journal of Crisis and Risk Communication, (6) 2 52-86. (Link)
  • Zhou, Z., Zhang, X., Ki, E. (2023). Enhancing the efficacy of instructing and adjusting information: An exploration of interactivity and vividness. Journal of Contingencies and Crisis Management, (31) 4 809-825. (Link)
  • Zhang, X., Zhou, Z. (2023). Issue attitude, value involvement, and CCI’s influence consumers’ reactions to corporate social advocacy: A moderated mediation through cognitive dissonance. Journal of Communication Management, (27) 4 451-470. (Link)
  • Zhou, Z., Zhang, X., Ki, E. (2022). Crisis response strategy manipulation: A systematic review and a test of nuances. Public Relations Review, (48) 3 (Link)
  • Zhou, Z., Dong, . (2022). Matching words with actions: Understanding the effects of CSA stance-action consistency on negative consumer responses.. Corporate Communication: An International Journal, (21) 7 167-187. (Link)
  • Ki, E., Zhou, Z., Oh, J. (2022). Nation branding through Olympics: Evidence from the 2018 PyeongChang Winter Olympics. Journal of Sports Media, (17) 1 143-166.
  • Zhang, X., Zhou, Z. (2020). Do instructing and adjusting information make a difference in crisis responsibility attribution? Merging fear appeal studies with the defensive attribution hypothesis. Public Relations Review, (46) 5 (Link)
  • Zhou, Z., Ki, E., Brown, K. A. (2019). A measurement of perceived severity in organizational crises: A multidimensional scale development and validation. Journal of International Crisis and Risk Communication Research, (2) 1 39-60.
  • Brown, K. A., Billings, A. C., Zhou, Z. (2019). Gazing through a nationalized tilt: The summer Olympics as validation of the national connective motives scale. Journal of Sports Media, (14) 2-Jan 93-112.
  • Brown, K., Waymer, D., Zhou, Z. (2019). Racial and gender-based differences in the collegiate development of public relations majors: Implications for underrepresented recruitment and retention. Journal of Public Relations Education, (5) 1 30-Jan.
  • Zhou, Z., Ki, E. (2018). Does severity matter?: An investigation of crisis severity from defensive attribution theory perspective. Public Relations Review, (44) 4 610-618. (Link)
  • Zhou, Z., Ki, E. (2018). Exploring the role of CSR fit and the length of CSR involvement in routine business and corporate crises settings. Public Relations Review, (44) 1 75-83. (Link)

    • Book Chapters

  • Zhou, Z. (2023). An investigation of Fortune 100 companies‚Äô responses to the 2020 BLM movement This Era of Black Activism. Lexington Books
  • Brown, K. A., Zhou, Z., Xu, Q. (2018). Empirically examining image repair theory Reputational Challenges in Sport: Theory and Application.

    • Presentations

  • Zhou, J., Ki, E., Zhang, X. (2024). “When the accuser meets the accused: Exploring the effect of nonprofit legitimacy and corporate CSR reputation in corporate social irresponsibility” Presented at the International Communication Association Gold Coast, Australia
  • Zhang, X., Zhou, Z. (2024). “Does ‚Äúfit‚Äù matter in corporate social advocacy? Investigating brand-issue fit in CSA from the perspective of expectancy violation” Presented at the International Communication Association Annual Conference Gold Coast, Australia
  • Zhou, J., Oh, J., Kang, D., Ki, E. (2024). “Enhancing relationships through 60-Sec Videos: An Analysis of Relationship Cultivation Strategies on TikTok” Presented at the Philadelphia, PA Association of Education in Journalism and Mass Communication
  • Zhou, J., Kang, H., Ki, E., Kang, D. (2024). “Measuring constructs in communication: A comprehensive review of scale-development research. ” Presented at the International Conference on Research in Advertising Thessaloniki, Greece
  • Zhou, Z., Zhang, X. (2023). “Applying the anger activism model (AAM) to CSR crises: From the perspective of the 2022 Russian invasion of Ukraine.” Presented at the Association of Education in Journalism and Mass Communication Washington D.C.
  • Zhou, J., Zhang, X., Ki, E. (2023). “Nonprofit-induced CSR crises: Examining crisis responsibility and emotions” Presented at the Association of Education in Journalism and Mass Communication Washington, D. C.
  • Zhou, Z., Zhang, X., Ki, E. (2023). “Improving the preparation of instructing and adjusting information: From the perspective of vividness and interactivity” Presented at the International Public Relations Research Conference Orlando, FL
  • Zhou, Z. (2023). “Investigating corporate social advocacy actions through the lens of corporate responsibility to race.” Presented at the International Public Relations Research Conference Orlando, FL
  • Zhou, Z., Dong, C. (2021). “Matching words with actions: Understanding the effects of CSA stance-action consistency on negative consumer responses” Presented at the Association of Education of Journalism and Mass Communication Virtual
  • Zhang, X., Zhou, Z. (2021). “The influence of issue attitude on consumers‚Äô reaction toward corporate social advocacy: A moderated mediation path through cognitive dissonance” Presented at the Association of Education of Journalism and Mass Communication Virtual
  • Zhou, Z., Zhang, X., Ki, E. (2021). “Crisis response strategy manipulation: A systematic review and a test of nuances.” Presented at the International Communication Association Virtual
  • Zhang, X., Zhou, J. (2020). “Do instructing and adjusting information make a difference in crisis responsibility attribution? Merging fear appeal studies with the defensive attribution hypothesis” Presented at the Association of Education of Journalism and Mass Communication Virtual
  • Zhou, Z., Zhang, X., Ki, E. (2018). “Were these studies properly designed?: An examination of 22 years of SCCT experimental research.” Presented at the Association of Education of Journalism and Mass Communication Washington, D.C.
  • Zhou, Z., Ki, E. (2018). “Does severity matter?: An investigation of crisis severity from defensive attribution theory perspective.” Presented at the International Communication Association Prague, Czech Republic
  • Zhou, Z., Ki, E., Whitten, L. M. (2018). “Shifting the assumption of instructing and adjusting information: An application of uncertainty reduction theory to crisis communication research.” Presented at the International Communication Association Prague, Czech Republic
  • Ki, E., Khang, H., Zhou, Z. (2017). “Scale development research in communication: Current status and recommendation for the best practices.” Presented at the Association of Education of Journalism and Mass Communication Chicago, IL
  • Zhou, Z., Ki, E. (2017). “Exploring the role of CSR fit and CSR involvement in routine business and crises.” Presented at the International Communication Association San Diego, CA
  • Zhou, Z., Ki, E., Brown, K. A. (2017). “Measurement of perceived severity during organizational crises: A multidimensional scale development and validation.” Presented at the National Communication Association Dallas, Texas
  • Zhou, Z., Brown, K. A. (2016). “Can what we know affect our judgement? Exploring the role of consumer knowledge during a corporate crisis.” Presented at the Society for Marketing Advances Atlanta, GA

    • Service

    Service: Professional

  • Editorial Review Board Member for International Journal of Crisis Communication 1/1/22 - Present

    • Service: University

  • Committee Member for Curriculum Policy Committee 9/1/24 - Present
  • for Enrollment Management Committee 1/1/23 - Present
  • University Senate for Faculty Senate 1/1/23 - Present