Jason Zhou

  • Assistant Professor, Information Design and Corporate Communication
  • Ph.D. The University of Alabama
  • Master Boston University
  • Bachelor Shanghai International Studies University

Teaching Interests

Public Relations Writing, Crisis Communication Management, Digital Public Relations

Research Interests

Crisis Communication and Management, Corporate Social Advocacy, Organization-Public Relationships

Bio

Dr. Zhou's research focus on identifying factors that influence the effectiveness of crisis response strategies and discovering methodological issues in crisis communication research. He also studies the effect of corporate social advocacy on organization-public relationships and the public's attitude toward the issue.

Professional Memberships

  • Association for Education in Journalism and Mass Communication 2018 - 2021
  • International Communication Association 2017 - 2021
  • Publications

    Journal Articles


  • Zhou, Z., Dong, . (2022). Matching words with actions: Understanding the effects of CSA stance-action consistency on negative consumer responses. . Corporate Communication: An International Journal, (21) 7 167-187.
  • Zhang, X., Zhou, Z. (2020). Do instructing and adjusting information make a difference in crisis responsibility attribution? Merging fear appeal studies with the defensive attribution hypothesis. PUBLIC RELATIONS REVIEW, (46) 5
  • Zhou, Z., Ki, E., Brown, K. A. (2019). A measurement of perceived severity in organizational crises: A multidimensional scale development and validation. Journal of International Crisis and Risk Communication Research.
  • Brown, K. A., Billings, A. C., Zhou, Z. (2019). Gazing through a nationalized tilt: The summer Olympics as validation of the national connective motives scale. Journal of Sports Media.
  • Brown, K., Waymer, D., Zhou, Z. (2019). Racial and gender-based differences in the collegiate development of public relations majors: Implications for underrepresented recruitment and retention. Journal of Public Relations Education.
  • Zhou, Z., Ki, E. (2018). Does severity matter?: An investigation of crisis severity from defensive attribution theory perspective. PUBLIC RELATIONS REVIEW, (44) 4 610-618.
  • Zhou, Z., Ki, E. (2018). Exploring the role of CSR fit and the length of CSR involvement in routine business and corporate crises settings. PUBLIC RELATIONS REVIEW, (44) 1 75-83.
  • Ki, E., Zhou, Z., Oh, J. (). Nation branding through Olympics: Evidence from the 2018 PyeongChang Winter Olympics. Journal of Sports Media. Forthcoming.

    Book Chapters


  • Brown, K. A., Zhou, Z., Xu, Q. (2018). Empirically examining image repair theory In , (Eds.) Reputational Challenges in Sport: Theory and Application.

  • Presentations

  • Zhou, Z., Dong, C. (2021). “Matching words with actions: Understanding the effects of CSA stance-action consistency on negative consumer responses” Presented at theAssociation of Education of Journalism and Mass Communication Virtual
  • Zhang, X., Zhou, Z. (2021). “The influence of issue attitude on consumers’ reaction toward corporate social advocacy: A moderated mediation path through cognitive dissonance” Presented at theAssociation of Education of Journalism and Mass Communication Virtual
  • Zhou, Z., Zhang, X., Ki, E. (2021). “Crisis response strategy manipulation: A systematic review and a test of nuances.” Presented at theInternational Communication Association Virtual
  • Lyu, Y., Ki, E., Zhou, Z. (2020). “Is it time to take a stand? An investigation of corporate social advocacy on brand loyalty” Presented at theInternational Public Relations Research Conference Orlando, FL
  • Zhang, X., Zhou, J. (2020). “Do instructing and adjusting information make a difference in crisis responsibility attribution? Merging fear appeal studies with the defensive attribution hypothesis” Presented at theAssociation of Education of Journalism and Mass Communication Virtual
  • Zhou, Z., Zhang, X., Ki, E. (2018). “Were these studies properly designed?: An examination of 22 years of SCCT experimental research.” Presented at theAssociation of Education of Journalism and Mass Communication Washington, D.C.
  • Zhou, Z., Ki, E. (2018). “Does severity matter?: An investigation of crisis severity from defensive attribution theory perspective.” Presented at theInternational Communication Association Prague, Czech Republic
  • Zhou, Z., Ki, E., Whitten, L. M. (2018). “Shifting the assumption of instructing and adjusting information: An application of uncertainty reduction theory to crisis communication research. ” Presented at theInternational Communication Association Prague, Czech Republic
  • Ki, E., Khang, H., Zhou, Z. (2017). “Scale development research in communication: Current status and recommendation for the best practices. ” Presented at theAssociation of Education of Journalism and Mass Communication Chicago, IL
  • Zhou, Z., Ki, E. (2017). “Exploring the role of CSR fit and CSR involvement in routine business and crises.” Presented at theInternational Communication Association San Diego, CA
  • Zhou, Z., Ki, E., Brown, K. A. (2017). “Measurement of perceived severity during organizational crises: A multidimensional scale development and validation. ” Presented at theNational Communication Association Dallas, Texas
  • Zhou, Z., Brown, K. A. (2016). “Can what we know affect our judgement? Exploring the role of consumer knowledge during a corporate crisis. ” Presented at theSociety for Marketing Advances Atlanta, GA
  • Service

    Department Service


  • Committee Member for Faculty Search Committee - 2021