Jeffrey Shuman

  • Professor Emeritus, Management
  • ,
  • Committee Member, Association of Strategic Alliance Professionals
  • Ph.D. Rensselaer Polytechnic Institute

Teaching Interests

Collaborative Business; Entrepreneurial Thinking; Strategic Alliances and Partnerships; Partner Ecosystems Collaborative Networks; Iterative Decision Making

Research Interests

Collaborative Ability; Entrepreneurial Thinking; Strategic Alliances and Partnerships; Partner Ecosystems Iterative Decision Making

Consulting/Practice Interests

Partnering Capability Entrepreneurial Thinking; Strategic Alliances and Partnerships; Partner Ecosystems Collaborative Networks; Iterative Decision Making

Bio

Jeff Shuman is an educator and trusted advisor to executives who are building, leading and managing alliances and collaborative networks of partners. His mix of operational, consulting, research and classroom experiences allow him to blend the theoretical with the practical, providing useful, easily implementable and repeatable advice. At The Rhythm of Business he partners with global companies to advance their alliance and collaboration management capability. His experiences include extensive work with global organizations and government agencies in oil and gas, pharmaceuticals, international economic development, logistics, research, consumer goods, and information technology. Consulting engagements include designing and implementing an alliance management capability, measuring the operating effectiveness of individual alliances, designing governance frameworks and operating principles, evaluating the alliance portfolio, intervening in troubled situations, guiding the launch of new alliances, and working with good collaborations to become great collaborations. He partners with management to build learning programs designed to help people work effectively in alliances and collaborative networks. Shuman’s courses, Managing Collaborative Relationships and Entrepreneurial Thinking are part of the Bentley University MBA curriculum. Believing that one can’t teach without experience, he’s founded or been part of the founding team of five companies across multiple industries – including a computer company that was the first to build an alliance with Microsoft to distribute Windows 3.0 through an OEM environment. All of his companies have had partnering as a core strategy and organizing principle of the business. A member of the Association of Strategic Alliance Professionals (ASAP) since 2002, Shuman is among the first to receive the designation of Certified Strategic Alliance Professional (CSAP) awarded by ASAP. He is currently a member of the Association’s Professional Development Committee. He is also actively involved on the teams that have developed the Certificate of Achievement – Alliance Management (CA-AM) certification and the CSAP certification. Shuman has co-authored numerous books, articles, and white papers and regularly speaks at a variety of venues around the world on the ongoing transformation of traditional organization structures to dynamic collaborative networks.

Professional Links

Professional Memberships

  • The Association of Strategic Alliance Professionals 2007 - Present
  • Awards and Honors

  • 2010, Fall semester sabbatical
  • 2009, Certified Strategic Alliance Professional
  • 2008, Certificate of Achievement - Alliance Management, Association of Strategic Alliance Professionals
  • 2004, Research Publication Award, Bentley University
  • 2003, Research Publication Award, Bentley University
  • Publications

    Journal Articles


  • Shuman, J. C., Twombly, J. (2018). No Longer Any Doubt: Alliance Management is an Essential Strategic Capability for Today’s Biopharmaceutical Company. Strategic Alliance Magazine, The Association of Strategic Alliance Managers, (Q3 2018) 10-19. (Link)
  • Shuman, J. C., Twombly, J., Coles, L. (2017). The Partner-Everywhere Imperative. Strategic Alliance Magazine, (Winter, 2017) 9. (Link)
  • Shuman, J. C., Twombly, J., Coles, L. (2016). Mastering the Speed, Scale, and Scope of Partnering for the Connected Ecosystems of the Fourth Industrial Revolution. Association of Strategic Alliance Professionals. Summer 2106 7. (Link)
  • Shuman, J. C., Twombly, J., coles, L. (2016). Effective Development and Management of Multichannel Strategy. Effective Executive. Vol. XIX, No. 2, 11.
  • Shuman, J., Twombly, J. (2015). Partnering in a Time of Uncertainty. Association of Strategic Alliance Professionals, (Q2 2015) 5. (Link)
  • Shuman, J. C., Twombly, J., Coles, L. (2014). Partnering Strategy: The New Frontier for Chief Strategy Officers. Innovation Enterprise. (Link)
  • Shuman, J. C., Twombly, J. (2014). THE QUESTION OF THE MOMENT: Who Should We Be Partnering With Now?. Effective Executive, (XVll) 3 25-34.
  • Shuman, J. C., , J. (2014). Flip the Question: Want New Opportunities for Alliance Management. Strategic Alliance Magazine, (Q2 2014) 38-43.
  • Shuman, J. C., Shuman, J. (2013). The Partner Portfolio Manager: Shining the Spotlight on Performance and Value. Effective Executive, (XVI) No. 3 11.
  • Shuman, J. C. (2013). The Spotlight Intensifies. Strategic Alliance Magazine. Q4, 2013 4.
  • Shuman, J. C., Twombly, J. (2012). El verdadero poder de la sinergia. Tiempo de Mercadeo, (9) 3 24.
  • Shuman, J. C., Twomblt, J. (2012). Designing the Enterprise Capability for Managing Collaborative Relationships. Effective Executive, (XV) 3 48-66. (Link)
  • Shuman, J. C., Twombly, J. (2012). How Alliance Management Delivers Value: Moving Beyond Best Practices. ASAP Best Practices Bulletin. (Link)
  • Shuman, J. C., Twombly, J. (2011). Congratulations! You Have Been Appointed to a Governance Committee. Now What?. Strategic Alliance Magazine, (Quarter 4) 19-21.
  • Shuman, J. C., Twombly, J. (2011). New Alliances: Coping with the Aftermath of Those Sweet Licensing Deals. Strategic Alliance Magazine, Association of Strategic Alliance Management. Quarter 2 11-14.
  • Shuman, J. C., Twombly, J. (2011). How Alliance Management Delivers Value: Moving Beyond Best Practices. Effective Executive, (XIV) 10 33-53.
  • Shuman, J. C., Twombly, J. (2011). The Downside of Using Flexibility as a Currency. Effective Executive, (XIV) 01 58-60.
  • Shuman, J. C., Twombly, J. (2010). Collaborating to Win: Measuring Collaborative Ability. Effective Executive, (XIII) 11 66-73.
  • Shuman, J. C., Twombly, J. (2010). An Introduction to Strategic Alliance Management. Effective Executive, (XIII) 08 20-27.
  • Shuman, J. C., Twombly, J. M. (2010). The Real Power of Collaboration. Effective Executive, (XIII) 04 36-42.
  • Shuman, J. C., Twombly, J. M. (2010). The Future Is Here. Effective Executive, (XIII) 03 48-54.
  • Shuman, J. C., Twombly, J. M. (2010). Collaborative Networks Are The Organization: An Innovation in Organization Design and Management. Vikalpa: The Journal for Decision Makers, (35) 1 1-13.
  • Shuman, J. C., Twombly, J. (2009). Modeling and Replicating Effective Collaboration: A Case Study of The Harvard Stem Cell Institute. The International Journal of Knowledge, Culture and Change Management, (9) 3 125-140.
  • Shuman, J. C., Twombly, J. (2003). Everyone is a Customer. Sales and Marketing Excellence.
  • Shuman, J. C., Wondoloski, E. M., Buono, A. F. (1997). Entrepreneurship and the Homeless: Can Microenterprises Lead to Self-Sufficiency?. Journal of Public Service & Outreach, (2) 2 65-79.

    Books


  • Shuman, J. C., Twombly, J., Rottenberg, D. (2002). Everyone is a Customer: A Proven Method for Measuring the Value of Every Relationship in the Era of Collaborative Business. 210. Chicago, IL: Dearborn Trade
  • Shuman, J. C., Twombly, J., Rottenberg, D. (2001). Collaborative Communities: Partnering For Profit In The Networked Economy. 224. Chicago, IL: Dearborn Trade
  • Shuman, J. C., Rottenberg, D. (1998). The Rhythm of Business: THe Key to Building and Running Successful Companies. 232. Boston: Butterworth-Heinemann

  • Book Chapters


  • Shuman, J. C., Twombly, J. (2012). Alliance Networks and Portfolio Management In John DeWitt, (Eds.) The ASAP Handbook of Alliance Management: A Practitioner's Guide. 25. Canton, MA: The Association of Strategic Alliance Professionals
  • Shuman, J. C., Twombly, J. (2003). Creating a Collaborative Community of Management Consultants In Buono, Anthony, (Eds.) . Greenwich, CT: Information Age Publishing
  • Shuman, J. C., Twombly, J. (2003). Relationship Business: The Pursuit of Value In , (Eds.) . 200. Chicago, IL: EVO Knowledge, Inc
  • Shuman, J. C., Twomley, J. (2002). Creating Collaborative Communities In Buono, Anothy, (Eds.) . Greenwich, CT: Information Age Publishing
  • Shuman, J. C., Buono, A. F. (1997). The Impact of Strategic Alliances on Global Competition In Simon, Dennis F, (Eds.) . 127-142. Armonk, NY: M.E. Sharpe

  • Conference Proceedings


  • Shuman, J. C.Twombly, J.Coles, L. (2016). Partnering: Connective Tissue or Achilles’ Heel of the Internet of Things? Association of Strategic Alliance Professionals. 4.
  • Shuman, J. C.Twombly, J. M. (2009). Alliance Governance: Helpful or Hurtful .

  • Conference Papers


  • Shuman, J. C., Twombly, J. (2013). Enhancing Strategic Performance and Value to Gain Executive InvestmentASAP, The Association of Strategic Alliance Professionals, 2013 Global Summit.
  • Shuman, J. C., Twombly, J. (2012). Be a Leader, Not a Follower: Findings of the 2012 Practice of Alliance Management in the Biopharmaceutical Industry StudyASAP, ASAP BioPharma Conference.
  • Shuman, J. C., Ochoa, J. (2012). Launching the Alliance Management Function as an Enterprise CapabilityASAP, The Association of Strategic Alliance Professionals, 2012 Global Alliance Summit.
  • Shuman, J. C. (2010). Collaborating to Win: Measuring Collaborative AbilityMOPAN, The 17th Annual Multi-Organizational Partnerships, Alliances and Networks International Conference.

  • Other(s)


  • Shuman, J. C., , . (2018). The Practice of Alliance Management in the Biopharmaceutical Industry (2018)The Rhythm of Business. 32. (Link)
  • Shuman, J. C., Twombly, J. (2015). The Partner Portfolio ManagerThe Rhythm of Business, Inc..
  • Shuman, J., Twombly, J. (2015). Suddenly, Partnering is New AgainThe Rhythm of Business, Inc.. 2. (Link)
  • Shuman, J. C., Twombly, J. (2012). Measuring and Managing the Alliance Portfolio. 15. (Link)
  • Shuman, J. C., Twombly, J. (2010). The Practice of Alliance Management in the Biopharmaceutical IndustryThe Rhythm of Business, Inc..
  • Shuman, J. C., Twombly, J. (2010). An Introduction to Strategic Alliance ManagementAssociation of Strategic Alliance Professionals.
  • Presentations

  • Shuman, J. (2018). “Own Your Transformation: A Five-Point Agenda for Creating Your Organization’s Collaborative Leadership System for a Digital World” Presented at the Association of Strategic Alliance Professionals Global Webinar Canton, MA
  • Shuman, J. C., Twombly, J. (2018). “No Longer Any Doubt: Alliance Management Is an Essential Capability of Today's Biopharmaceutical Company” Presented at the Association of Strategic Alliance Professionals Webinar global webinar
  • Shuman, J. C., Twombly, J. (2018). “Collaborative Problem Solving” Presented at the Pfizer Global Webinar New York, NY
  • Shuman, J. C., Twombly, J. (2018). “Joint Development of Complex Solutions Require Extreme Partnering” Presented at the Association of Strategic Alliance Professionals ASAP Global Summit Ft. Lauderdale, FL
  • Shuman, J. C., Twombly, J. (2018). “Joint Development of Complex Solutions Require Extreme Partnering” Presented at the ASAP Association of Strategic Alliance Professionals Global Summit Ft. Lauderdale, FL
  • Shuman, J. C., Twombly, J. (2018). “Joint Development of Complex Solutions Require Extreme Partnering” Presented at the The Association of Strategic Alliance Professionals Association of Strategic Alliance Professionals New England Chapter -- Global Summit
  • Shuman, J. C., Twombly, J. (2018). “No Longer Any Doubt: Alliance Management is an Essential Strategic Capability for Today’s Biopharmaceutical Company” Presented at the Association of Strategic Alliance Professionals Global Webinar Canton, MA
  • Shuman, J. C., Twombly, J. (2018). “No Longer Any Doubt: Alliance Management Is an Essential Capability of Today's Biopharmaceutical Company” Presented at the Association of Strategic Alliance Professionals Netcast Webinar global webinar
  • Shuman, J. C., Twombly, J. (2017). “Alliance Management - Roadmap for Capability Development”
  • Shuman, J. C. (2017). “Collaborating with Partners: The New Key to Success” Presented at the2017 Bentley Research Colloquium
  • Shuman, J. C., Twombly, J. (2017). “Joint Development of Market Ready Solutions Challenges and Success Factors” Presented at the Association of Strategic Alliance Professionals Association of Strategic Alliance Professionals -- Global Webinar
  • Shuman, J. C., Twombly, J. (2017). “The Power to Partner Everywhere”
  • Shuman, J. C., Twombly, J. (2017). “Techniques for Effective Working Relationships with Alliance Partners”
  • Shuman, J. C., Twombly, J. (2017). “Think Horizontal: Reimagining Practices as Digital Business Transformation Becomes Reality” Presented at the Association of Strategic Alliance Professionals ASAP Global Summit San Diego, CA
  • Shuman, J. C., Twombly, J. (2016). “Collaborative Problem Solving: Searching for a Fair and Efficient Solution” Presented at the Janssen, a Johnson & Johnson Company Alliance Team Meeting Webinar
  • Shuman, J. C., Twombly, J. (2016). “Alliance Management Capability Development” Presented at the Epizyme Epizyme Executive Team Cambridge, MA
  • Shuman, J. C., Twombly, J. (2016). “Using Design Thinking to Drive Speed, Innovation, and Alignment in Partnering” Presented at the Association of Strategic Alliance Professionals Association of Strategic Alliance Professionals BioPharma Conference 2016 Boston, MA
  • Shuman, J. C., Twombly, J. (2016). “Alliance Management Capability Building” Presented at the Merck Alliance Management Team Meeting Pennsylvania, PA
  • Shuman, J. C. (2016). “Evolving Alliance Strategy and Management for the Partnering Everywhere World” Presented at the Association of Strategic Alliance Professionals Association of Strategic Alliance Professionals New England Chapter Meeting Waltham, MA
  • Shuman, J. C. (2016). “How To Play In The Partnering Everywhere World” Presented at the Management Department Bentley Management Department Meeting Waltham, MA
  • Shuman, J. C., Twombly, J. (2016). Presented at the Association of Strategic Alliance Professionals Global Webinar Newton, MA
  • Shuman, J. C., Azar, F. (2016). “How To Play In The Partnering Everywhere World” Presented at the Association of Strategic Alliance Professionals Association of Strategic Alliance Professionals Global Summit Washington, DC
  • Shuman, J., Twombly, J. (2015). “Engaging with Partners: Tools and Techniques for Effective Working Relationships and Problem Solving” Presented at the Sanofi Pharmaceutical Alliance Training Paris and USA
  • Shuman, J., Twombly, J. (2015). “Collaborative Problem Solving: Searching for a Fair and Efficient Solution” Presented at the Sanofi Pharmaceutical Webinar Paris France and Cambridge MA
  • Shuman, J., Twombly, J. (2015). “Decisions: Fuel for Alliances” Presented at theWebinar Paris France and Cambridge MA
  • Shuman, J., Twombly, J. (2015). “Forward Motion: Gaining Alignment within the Alliance Team” Presented at the Sanofi Pharmaceutical Webinar Paris France and Cambridge MA
  • Shuman, J., Twombly, J. (2015). “Rules of the Road: Using Operating Principles & Team Charters within Alliances” Presented at theWebinar Paris France and Cambridge MA
  • Shuman, J., Twombly, J. (2015). “Understanding Motivation: Ask Why and Listen to Learn What Matters” Presented at the Sanofi Pharmaceutical Webinar Paris France and Cambridge MA
  • Shuman, J., Twombly, J. (2015). “Why Did They Do That: How Culture Influences Alliance Behavior” Presented at the Sanofi Pharmaceutical Webinar Paris France and Cambridge MA
  • Shuman, J., Twombly, J. (2015). “Why Did They Do That: Understanding How Corporate Culture Influences Alliance Behavior” Presented at the Association of Strategic Alliance Professionals BioPharma Conference 2015 Boston, MA
  • Shuman, J., Twombly, J., Coles, L. (2015). “Multichannel Strategy Workshop” Presented at the Dun & Bradstreet Workshop Short Hill, NJ
  • Shuman, J., Twombly, J. (2015). “Alliance Management” Presented at the Chiesi Pharmaceutical Workshop Parma, Italy
  • Shuman, J., Twombly, J. (2015). “Collaboration Workshop” Presented at the Astellas Pharmaceutical Global Sales Meeting Dallas, TX
  • Shuman, J., Twombly, J. (2015). “Destination Workshop” Presented at the Xerox Corporation Workshop Short Hills, NJ
  • Shuman, J., Twombly, J. (2015). “Improving Partnering Outcomes - What’s An Alliance Professional to Do? ” Presented at the Association of Strategic Alliance Professionals Global Webinar Canton, MA
  • Shuman, J. C., Twombly, J. (2014). “Building Alliance Management Capacity and Capability”
  • Shuman, J. C. (2014). “Collaborative Problem Solving” Presented at the Sanofi Alliance Management Workshop Paris France and Cambridge MA
  • Shuman, J. C., Twombly, J. (2014). “Managing Alliance Rish and Creating Value: Key Processes and Activities of Alliance Management” Presented at the Sanofi Alliance Management Workshop Paris France and Cambridge MA
  • Shuman, J. C., Twombly, J. (2014). Presented at the Dow Water & Process Solutions, Dow Chemical Alliance Formation and Partner Selection Workshop Michigan
  • Shuman, J. C. (2014). “The Marshmallow Challenge: A Competition About Collaboration” Presented at the ASAP ASAP Global Summit Phoenix, AZ
  • Shuman, J. C. (2014). “Right Partners, Right Strategy: Taking a Strategic Approach to the Partner Portfolio” Presented at the ASAP ASAP Global Summit Phoenix, AZ
  • Shuman, J. C., Twombly, J. (2013). “Alliance Management Skill Building Workshop”
  • Shuman, J. C., Struttmann, M. (2013). “Listening In on the C-Suite: And Getting Senior Executives to Carry the Alliance Flag” Presented at the ASAP ASAP Biopharma Conference Boston, MA
  • Shuman, J. C., Twombly, J. (2013). “Developing the Alliance Muscle: Key Skills and Processes”
  • Shuman, J. C., Twombly, J. (2013). “Beyond the Health Check: Implementing an Alliance Operational Effectiveness Program” Presented at the ASAP ASAP Wenibar Series Canton, MA
  • Shuman, J. C., Twombly, J. (2013). “Proven Tools to Get More Value from Technology Partnerships” Presented at the PTC Partner Advantage Program Needham, MA
  • Shuman, J. C., Twombly, J. (2013). “Building and Managing External Innovation Relationships”
  • Shuman, J. C., Twombly, J. (2013). “Governance in Collaborative Relationships: Managing Joint Development Projects”
  • Shuman, J. C., Twombly, J. (2013). “Having Difficult Conversations with Partners ”
  • Shuman, J. C., Twombly, J. (2013). “Collaborating with Academia on Technology Innovation” Presented at the Colgate Palmolive webinar New Jersey
  • Shuman, J. C., Twombly, J. (2013). “The Art and Science of Alliance Management”
  • Shuman, J. C., Twombly, J. (2013). “The Art and Science of Alliance Management”
  • Shuman, J. C., Twombly, J. (2013). “Enhancing Strategic Performance and Value to Gain Executive Investment” Presented at the ASAP The Association of Strategic Alliance Professionals, 2013 Global Summit Orlando, FL
  • Shuman, J. C., Twombly, J. (2012). “Be a Leader, Not a Follower: Findings of the 2012 Practice of Alliance Management in the Biopharmaceutical Industry Study” Presented at the ASAP ASAP BioPharma Conference Cambridge, MA
  • Shuman, J. C., Twombly, J. (2012). “Seeing Around Corners: Working Effectively with Alliance Partners” Presented at the Abbott Pharmaceutical Workshop Northbrook, IL
  • Shuman, J. C., Twombly, J. (2012). “Collaboration: An Essential Strategic Ability in Technology-Based Environments” Presented at the Bentley University University of San Paulo Summer Program Waltham, MA
  • Shuman, J. C., Ochoa, J. (2012). “Launching the Alliance Management Function as an Enterprise Capability” Presented at the Association of Strategic Alliance Professionals 2012 Global Alliance Summit Las Vegas, NV
  • Shuman, J. C., Ochoa, J. (2012). “Launching the Alliance Management Function as an Enterprise Capability” Presented at the ASAP The Association of Strategic Alliance Professionals, 2012 Global Alliance Summit Las Vegas, NV
  • Shuman, J. C., Twombly, J. (2011). “Taking a New Perspective on Year-End Evaluation and Planning for Your Alliance Portfolio” Presented at the Association of Strategic Alliance Professionals ASAP Webinar Series global webinar
  • Shuman, J. C., Twombly, J. (2011). “Mastering Your Portfolio of Collaborative Relationships” Presented at the Association of Strategic Alliance Professionals Asia Collaborative Business Community global webinar
  • Shuman, J. C., Twombly, J. (2011). “Alliance Start-Up Process: The First 100 Days” Presented at the Abbott Laboratories Alliance Manager Workshop Chicago, IL
  • Shuman, J. C., Twombly, J. (2011). “Collaboration: An Essential Strategic Ability in Technology-Based Environments” Presented at the Bentley University University of Sao Paulo Summer Program Waltham, MA
  • Shuman, J. C. (2011). “Alliance Management Skills and Processes for the Part-time Alliance Manager” Presented at the Association of Strategic Alliance Professionals BioPharma Conference Basel Switzerland
  • Shuman, J. C., von Gemmingen, C. (2011). “Designing the Alliance Management Capability” Presented at the Association of Strategic Alliance Professionals BioPharma Conference Basel Switzerland
  • Shuman, J. C., Schmitt, J. (2011). “Making the Case -- An Objective Approach to Aligning Available Resources with Portfolio Needs” Presented at the IBM IBM Alliance Community global webinar
  • Shuman, J. C., Twombly, J. (2011). “Alliance Management at a Crossroads: The Inaugural Practice of Alliance Management in the BioPharmaceutical Industry Study” Presented at the Association of Strategic Alliance Professionals 2011 Global Alliance Summit Atlanta, GA
  • Shuman, J. C., Schmitt, J. (2011). “Making the Case -- An Objective Approach to Aligning Available Resources with Portfolio Needs” Presented at the Association of Strategic Alliance Professionals 2011 Global Summit Atlanta, GA
  • Shuman, J. C., Twombly, J. (2010). “The Practice of Alliance Management in the Biopharmaceutical Industry” Presented at the The Association of Strategic Alliance Professionals ASAP Webinar global webinar
  • Shuman, J. C. (2010). “Collaborating to Win: Measuring Collaborative Ability” Presented at the MOPAN The 17th Annual Multi-Organizational Partnerships, Alliances and Networks International Conference Keele University, United Kingdom
  • Shuman, J. C., Twombly, J. M. (2010). “Collaborative Business: The Future is Now” Presented at the Association of Strategic Alliance Professionals Asia Pacific Collaborative Business Community Webcast
  • Shuman, J. C., Twombly, J. M. (2010). “The Value of Alliance Management” Presented at the Association of Strategic Alliance Professionals, 2010 Global Alliance Summit Anaheim, CA
  • Shuman, J. C., Twombly, J. M. (2009). “Collaborating for Success” Presented at the EMC Global Services Outsourcing and Channel Partners Team Hopkinton, MA
  • Shuman, J. C., Twombly, J. M. (2009). “Alliance Governance: Helpful or Hurtful”
  • Shuman, J. C., Twombly, J. M. (2009). “Assessing Alliance Health and Operational Effectiveness”
  • Shuman, J. C., Twombly, J. M. (2009). “BioPharm Governance: Helpful or Hurtful”
  • Shuman, J. C. (2009). “Building Successful Bio-Pharma Alliances to Drive Value”
  • Shuman, J. C. (2009). “Collaboration as a Strategic Capability”
  • Shuman, J. C. (2009). “Collaboration as a Strategic Capability”
  • Shuman, J. C., Twombly, J. M. (2009). “Collaboration: An Essential Strategic Ability”
  • Shuman, J. C., Twombly, J. M. (2009). “Collaboration: An Essential Strategic Ability”
  • Shuman, J. C., Twombly, J. M. (2009). “Collaboration: An Essential Strategic Ability”
  • Shuman, J. C., Twombly, J. M. (2009). “Collaboration: An Essential Strategic Ability”
  • Shuman, J. C. (2009). “Collaborative Innovation”
  • Shuman, J. C. (2009). “Connectors Collaborating to Increase Value”
  • Shuman, J. C. (2009). “Constructing Partnerships and Managing Collaboration”
  • Shuman, J. C., Twombly, J. M. (2009). “Designing and Building Sponsored Business Networks”
  • Shuman, J. C., Twombly, J. M. (2009). “Entrepreneurial Thinking”
  • Shuman, J. C., Twombly, J. M. (2009). “Modeling and Replicating Effective Collaboration: A Case Study of The Harvard Stem Cell Institute” Presented at theThe Ninth International Conference on Knowledge, Culture and Change in Organizations Boston, MA
  • Shuman, J. C., Twombly, J. M. (2009). “The Value of Alliance Management”
  • Shuman, J. C. (2009). “Collaborative Networks Are The Organization: An Innovation in Organization Design” Presented at the Peter Drucker Society The First Global Peter F. Drucker Forum Vienna, Austria
  • Shuman, J. C., Twombly, J. M. (2008). “Modeling and Replicating Effective Collaboration: A Case Study of The Harvard Stem Cell Institute” Presented at the15th Annual Multi-Organizational Partnerships, Alliances and Networks International Conference Boston, MA
  • Shuman, J. C., Twombly, J. M. (2007). “Collaborating To Win: Improve Collaboration, Improve Sales”
  • Shuman, J. C., Iannella, K., Chib, S. B. (2007). “From Good to Great: The Flomax Alliance”
  • Shuman, J. C., Twombly, J. M. (2007). “Stepping Up Performance: Measuring, Demostrating and Communicating the Value of Your Alliances and Alliance Programs”
  • Shuman, J. C., Twombly, J. M. (2007). “The Challenge of Knowledge Sharing for Pharmaceuticals Innovation”
  • Shuman, J. C. (2006). “Assessing the Collaborative Competency of a Pharmaceutical Sales Force Involved in Co-Promotion Strategic Alliances”
  • Shuman, J. C. (2006). “Collaborate to Win - Using Metrics to Grow Alliance Capability within a Sales Force”
  • Shuman, J. C., Twombly, J. M. (2006). “Collaborating to Win: Delivering Results Together”
  • Shuman, J. C., Twombly, J. M. (2006). “Collaborative Networks Are The Organization”
  • Shuman, J. C. (2006). “David Allies with Goliath: The Challenges and Rewards of Big Company and Small Company Alliances”
  • Twombly, J. M., Shuman, J. C. (2006). “Embracing Suppliers: Transitioning from Adversarial Commerce to the Give and Get of Collaborative Innovation”
  • Twombly, J. M., Shuman, J. C. (2006). “Key Issues for Leaders of Entrepreneurial Support Organizations”
  • Shuman, J. C., Twombly, J. M. (2006). “Measuring and Communicating the Value of Alliance Capability”
  • Shuman, J. C., Twombly, J. M., MacRae, M. (2006). “Measuring Relationship Value In An Economic Development Network: The globalscot Experience”
  • Shuman, J. C., Leonetti, M. (2006). “Why Measuring Alliance Management's Effectiveness is Essential to Growing Alliance Capability”
  • Shuman, J. C., Twombly, J. M. (2005). “A Framework for ESO Educational Content: What Prospective Entrepreneurs Really Need to Know About Starting a Business”
  • Shuman, J. C., Twombly, J. M. (2005). “Weaving the Threads of an Entrepreneurial Support Community”
  • Shuman, J. C., Twombly, J. M. (2004). “Relationship Capability - The Globalscot Network”
  • Shuman, J. C., Twombly, J. M. (2003). “Financing New Ventures: No Longer Just About Money” Presented at theUSASBE Hilton Head
  • Shuman, J. C., Twombly, J. M. (2002). “The Key To Successful Collaborative Business” Presented at theInternational Council For Small Business World Conference San Juan, Puerto Rico
  • Service

    Department Service


  • Presented to all sections of undergrad and graduate Global Strategy during the Fall semester for 21st Century Global Strategy: The Essential Role of Partnering 2017 - 2017
  • Connecting students to corporate executives 2017 - 2017
  • Management Department -- 75 Minute presentation on How To Play In The Partnering Everywhere World, April 2016 2016 - 2016
  • Presentor for Management Department 2015 - 2015
  • University Service


  • Connected my students to senior executives at: FORMA Therapeutics, Enbridge, Plantronics, GSK, Celgene, Baxalta, USAA, Quintiles, Covance, SAS, Sanofi, IBM, KPMG, Xerox, Astellas, Verizon, Cisco, JnJ, Schneider-Electric, APCC, Astrazeneca, Stratis Health, Medtronic, Dr. Reddys, Booz Allen Hamilton, Lilly for Connected students to executiCompanies students connected to: FORMA Therapeutics, Enbridge, Plantronics, GSK, Celgene, Baxalta, USAA, Quintiles, Covance, SAS, Sanofi, IBM, KPMG, Xerox, Astellas, Verizon, Cisco, JnJ, Schneider-Electric, APCC, Astrazeneca, Stratis Health, Medtronic, Dr. Reddys, Booz Allen Hamilton, Lillyves -- 2016 - 2016
  • Had guest speakers in classes from: National Grid, FORUM Pharmaceuticals, FORMA Therapeutics, Hortoin Works, Schneider Electric Philips Health Systems, Sanofi, Gradifi, ViaCell, IBM for Guest Speakers -- Had guest speakers in classes from: Harvard Office of Technology Development, National Grid, FORUM Pharmaceuticals, Cubist Pharmaceuticals, FORMA Therapeutics, Horton Works, IBM, Schneider Electric Philips Health Systems, Sanofi, Gradifi, ViaCell 2016 - 2016
  • Guest speakers in classes for other 2015 - 2015
  • connected students in MG 337 and MG 640 with alliance managers in major corporations for other 2015 - 2015
  • Professional Service


  • Committee Member for Strategy Planning Committee of The Association of Strategic Alliance Professionals 2014 - Present
  • Co-founder an Principal for The Rhythm of Business, Inc. 2015 - 2015
  • Committee Member for Knowledge Base & Research/ The Association of Strategic Alliance Professionals 2012 - 2014
  • Committee Member for Professional Development Committee/ Association of Strategic Alliance Professionals 2011 - 2014
  • Committee Member for Standards Advisory Board, The Association of Strategic Alliance Professionals 2009 - 2014