Experience Design, Business Strategy, and Growth Outcomes
Areas of focus include:
Janelle Estes is a leader in customer insight and experience strategy with more than 20 years of experience helping organizations translate customer and market understanding into business impact. Her work focuses on guiding leadership teams to make better decisions about products, services, and growth opportunities.
She previously served as Chief Insights Officer at UserTesting, where she advised leading companies on incorporating customer perspective into strategic decision-making. During her tenure, the company grew from $10M in revenue to a successful public offering. Prior to that, she worked at Nielsen Norman Group and Forrester Research, conducting primary research, publishing thought leadership, and advising organizations on experience strategy.
At Bentley University, she teaches graduate and undergraduate courses focused on research, strategy, and innovation. Her work emphasizes applying insight to real-world business challenges, often through industry-sponsored projects and experiential learning. She mentors students in connecting customer, user, and market understanding to the development of products, services, and new ventures.
She is a co-author of the book User Tested and a frequent speaker at industry conferences. Her perspectives have been featured in The Wall Street Journal, Ad Age, Forbes, and Fast Company, and she co-hosts the Human Insights podcast. Estes holds a Master of Science in Human Factors in Information Design and a Bachelor of Science in Information Design and Corporate Communication from Bentley University.