Ian is Senior Lecturer in Marketing and IDCC. He teaches, publishes and provides academic support and services for the university and student community as well as business and non-profits through Executive Education and Board positions
Professional MembershipsMass USability Group 2013 - PresentMarketing Executives Networking Group 2013 - PresentAmerican Marketing Association 2010 - PresentMass Interactive Technology Exchange 2010 - Present
Awards and Honors2020, Bentley Innovation in Teaching Award, Bentley University
Cross, I. R., Berger, P. D., Misal, P. (2017). On the Role of Printed Media on Choice of Tourist Destinations. European Journal of Hospitality and Tourism Research. Vol 5, No. 2, April 2017 14-23. Pehlivan, E., Berthon, P., Berthon, J., Cross, I. R. (2013). Viral Irony: Using Irony to Spread the Questioning of Questionable Consumption. Journal of Public Affairs, (13) 2 172-179.
Cross, I. R. (2012). Gurus and Oracles. 175. Cambridge, MA: MIT Forthcoming.
Cross, I. R.Berthon, P.Pitt, L., ., . (2013). Annual Meeting AMS, (AMS 2013) Cross, I. R. (2011). Social Media and Gen Y (vol. Digital Marketing) Boston: MITX . Cross, I. R. (2011). Luxury Marketing Perspectives Academy of Marketing Science, (World Marketing Congress)
Cross, I. R. (2011). Social Media and Gen YMITX, Digital Marketing.
Cross, I. R. (2014). Millenials and WorkPlace CommunicationBentley.
PresentationsCross, I. R. (2020). “Brexit and protest in the UK” Presented at the Bentley CISS Global Protest Forum Bentley Cross, I. R. (2020). “The Internet of Everything - the Dark Side” Presented at the University of Hawaii HICSS-53 Wailea, Maui Cross, I. R. (2019). “Marketing Surveillance” Presented at the NEDMA NEDMA - Direct Marketing and Technology Waltham Cross, I. R. (2019). “integrating Direct Mail into the Classroom” Presented at the USPS Midwest Postal Consumer Council Missouri Cross, I. R. (2019). “Customer Journey Planning” Presented at the Bentley Bentley Exec Education Breakfast Series Waltham Cross, I. R., Berthon, P. (2019). “IoT and Wearables - Marketing Implications” Presented at the Univ of Hawaii HICSS Wailea Cross, I. R. (2018). “Digital Marketing - Heaven or Hell” Presented at the New England Direct Marketing Association 2018 Martech Conference Boston Cross, I. R. (2018). “Teaching Students Digital and Direct Mail” Presented at the USPS Postal Consumer Council Massachusetts, Connecticut, Missouri Cross, I. R. (2018). “Vale of Printed Brochures in Global Tourism Marketing ” Presented at the IAPBD IAPBD 2018 Boston Cross, I., Berthon, P. (2018). “Marketing Strategy Implications Of Employee Brand Engagement: Optimism And Commonality” Presented at the AMS Academy of Marketing Science World Congress 2018 Porto Cross, I. R. (2018). “Integrating Digital and Direct Mail - a Teaching Perspective” Presented at the USPS National Postal Forum San Antonio Cross, I. R. (2018). “Marketing Transformation” Presented at the Bentley CMT Marketing Transformers Waltham Cross, I. R. (2017). “Using Apple tech in the Classroom” Presented at the Apple Apple - Business School Summit Cupertino Cross, I. R. (2017). “Marketing and Ethics” Presented at the Bentley University 13th Annual Global Business Ethics Symposium Bentley University Cross, I. R. (2016). “Bi Annual Conference” Presented at the IAPBD IAPBD Conference Orlando Cross, I. R., Nasr, N. I. (2016). “Market Research futures and Technology” Presented at the NEMRA NEMRA 2016 boston Cross, I. R. (2015). “Technology Enabled Marketing” Presented at the Frost and Sullivan Marketing World Boston Cross, I. R. (2014). “Trends in Travel Marketing” Presented at the IAPBD Travel Marketing Conference 2014 Denver Cross, I. R. (2013). “Digital Marketing Forum 2013” Presented at the Argylle Forum Digital Engagement Conference Harvard Cross, I. R., Berthon, P., Pitt, L. (2013). “Annual Meeting” Presented at the AMS AMS 2013 Monterey, CA Cross, I. R. (2011). “Social Media and Gen Y” Presented at the MITX Digital Marketing Boston Cross, I. R. (2011). “Luxury Marketing Perspectives” Presented at the Academy of Marketing Science World Marketing Congress Reims, France Cross, I. R., Berthon, P., Wiggins, R. A. (2008). “Putting the 'Business' Back in B-School Education” Presented at theAcademy of Marketing Science Vancouver, Canada Berthon, P., Cross, I. R., Boshoff, C. (2008). “COO2: From Country of Origin to Caricature of Origin” Presented at theCorporate Identity Research Group 5th International Conference on Strategically Managing Corporate R Segal Graduate School of Business, Simon Fraser University Wiggins, R. A., Cross, I. R. (2005). “Implementing Integration in Field-Based Courses” Presented at the Management Education Alliance 2005 MEA Faculty Workshop Waltham, Massachusetts Wiggins, R. A., Cross, I. R. (2004). “Implementing Integration in Field-Based Project Courses” Presented at the AACSB 2004 AACSB Conference Dallas, Texas
Committee Member for Lecturer Hiring - PresentCourse Coordinator for Bentley marketing dept 2021 - PresentPrincipal Advisor to Tenure-Track Faculty for Intro to Marketing 2021 - PresentCourse Coordinator for Bentley marketing dept 2020 - PresentPrincipal Advisor to Tenure-Track Faculty for Marketing Dept 2018 - PresentMentor (Faculty) for first year Seminar 2016 - PresentCommittee Chair for CMT Board of Advisors 2016 - PresentCommittee Member for Corporate Immersion 2013 - Present
Mentor (Faculty) for OAS - PresentStudent Organization Advisor for Bentley Fashion Club Advisor 2021 - Presentadvisor on study abroad for Education Abroad 2021 - PresentStudent Organization Advisor for Bentley Fashion Club Advisor 2020 - PresentCommittee Member for Racial Justice Task Force 2020 - PresentAdvised on appointment of VP of Corporate Relations for Bentley Office of the President 2018 - PresentAdministrative Assignment, Other for Student Health 2016 - PresentStudent Organization Advisor for BMA 2016 - PresentCommittee Member for Racial Justice Task Force 2020 - 2021Advisor for HR 2019 - 2019Interviewed Dean of Business Candidates for Bentley Office of the President 2018 - 2018
Committee Member for USPS 2017 - PresentBoard of Directors of a Company for National Braille Press 2016 - PresentAdvisor for Invest in Others 2015 - PresentCommittee Member for USPS 2017 - 2021Board of Trustees - Vice Chair for New England School of Acupuncture 2013 - 2016External Reviewer of Marketing Department for St. Leo University 2015 - 2015