Joyce (Feng) Wang‘s research focuses on customer experience, eCommerce, customer valuation, and customer-centric product design. Her work has appeared in Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Business Logistics, and presented at numerous academic conferences. She has taught customer analytics (both undergraduate- and graduate-level), marketing research, quantitative business research methods, and marketing strategy.
Professional MembershipsAmerican Marketing Association 2015 - 2020
Awards and Honors2022, Summer Research Grant, Bentley University2021, Research Grant, Bentley Research Council2021, Summer Research Grant, Bentley University2020, Summer Research Grant, Bentley University2019, Summer Research Grant, Bentley University2018, Don and Shirley Taylor Research Excellence Award, Michigan State University2018, Summer Research Grant, Bentley University2017, Mott Foundation Fellowship Award, Demmer Center for Business Transformation 2016, Don and Shirley Taylor Research Excellence Award, Michigan State University2015, Provost’s Excellence Fellowship Award, Michigan State University 2014, Broad Fellowship Award, Michigan State University
Xia, L., Zhong, W., Wang, F. (2023). To Dress up or Not: Political Identity and Dog Owners’ Purchase of Dog Apparels. Psychology & Marketing , (40) 10 2118-2131. Wang, F. (2022). Nostalgia in Tourism. Current Opinion in Psychology. Wang, F., Xia, L. (2022). Revenge Travel: Nostalgia and Desire for Leisure Travel Post COVID-19. Journal of Travel & Tourism Marketing. Pratt, A., Voorhees, C., Robinson, S., Wang, F. (2022). Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty. Journal of Academy of Marketing Science. Xia, L., Wang, F., Santana, S. (2021). Nostalgia: Triggers and Its Role on New Product Purchase Intentions. Journal of Business Research, (135) 183-194. Zhao, Y., Zhang, Y., Wang, F., Schrock, W. (2020). Brand Relevance and the Effects of Product Proliferation across Product Categories. Journal of the Academy of Marketing Science. Calantone, R. J., Whipple, J. M., Wang, F., Sardashti, H., Miller, J. W. (2017). A Primer on Moderated Mediation Analysis: Exploring Logistics Involvement in New Product Development. Journal of Business Logistics. Sirisuhk, R., Calantone, R. J., Wang, F. (2016). Managing Market Intelligence: The Comparative Role of Absorptive Capacity and Market Orientation. Journal of Business Research.
PresentationsXia, L., Zhong, W., Wang, J. (2022). “To Dress up or Not: Political Identity and Dog Owners’ Purchase of Dog Apparels” Presented at theAssociation of Consumer Research annual conference Denver, CO Xia, L., Wang, J. (2022). “Red Dog, Blue Dog: The Influence of Political Identity on Owner–pet Relationship and Owners’ Purchases of Pet-Related Products and Services” Presented at theSociety of Consumer Psychology (online)Xia, L., Zhong, W., Wang, J. (2021). “To Dress up or Not: Political Identity and Dog Owners’ Purchase of Dog Apparels” Presented at theDecision Science Institute Annual ConferenceSantana, S., Xia, L., Wang, F. (2021). “Nostalgia: Triggers and Its Role on New Product Purchase Intentions” Presented at the Bentley University Confronting the Pandemic with Research: Bentley University's ContributionWang, F. (2020). “Maximizing the Effect of Experiential Design on Converting Consideration into Purchase” Presented at the University of Nebraska at Omaha Research Seminar SeriesZhang, Y., Hult, T., Wang, F., Lin, C., Chiang, J. (2019). “Customer Learning and New Product Purchases: Are Customers Ready?” Presented at theAMA Summer Academic Conference Chicago, Illinois Wang, F., Voorhees, C. M., Calantone, R. J. (2019). “Customer Relationships Asset and Competitive Advantage” Presented at theAMA Summer Academic Conference Chicago, Illinois Wang, F., Calantone, R. J. (2018). “Uncovering the Prominence of Imagery Experience on Purchase Decision and Customer-Brand Relationship Cultivation” Presented at theAMA Summer Academic Conference Boston Wang, F., Calantone, R. J., Rakthin, S. (2016). “Realizing Ambidextrous Innovation through Absorptive Capacity” Presented at theAMA Summer Academic Conference Atlanta, Georgia Wang, F., Calantone, R. J. (2016). “Are Irrational Buyers all Sub-Optimal? Not When They are Self-Brand Connected” Presented at theAMA Winter Academic Conference Las Vegas, Nevada Wang, F. (2016). “How does Emotional WOM Influence Brand Performance: The Unparalleled Mechanisms of Brand Trust and Sentiment?” Presented at theMarketing Science Conference Shanghai Wang, F., Calantone, R. (2015). “Managing the Interplay between Promotion and Product Portfolio” Presented at theMarketing Science Conference Baltimore, Maryland
Curriculum Committee of Marketing Department 2022 - PresentResearch Committee of Marketing Department 2020 - PresentRecruiting Committee 2022 - 2022Recruiting Committee 2019 - 2019
Faculty Evaluation Procedures Committee 2020 - PresentCalendar Committee 2020 - PresentMajors Fair - 2020
Reviewer, Conference Paper for AMA Global Marketing SIG (GMSIG) Conference 2022 - 2022Reviewer, Journal Article for International Journal of Hospitality & Tourism Administration 2022 - 2022Reviewer, Ad Hoc Reviewer for Journal of Business Research 2022 - 2022Reviewer, Ad Hoc Reviewer for Journal of Business Research 2020 - 2020Reviewer, Journal Article for Journal of Management Information Systems 2020 - 2020Reviewer, Conference Paper for AMA Summer Academic Conference 2014 - 2020Reviewer, Ad Hoc Reviewer for Journal of Business Research 2019 - 2019