Fei Gao

Fei Gao

  • Assistant Professor, Marketing
  • PhD HEC Paris

Teaching Interests

Digital Marketing Analytics, Marketing Research, Consumer Behavior

Research Interests

Digital Marketing, Healthcare Marketing, Emotion, Prosocial Behavior

Publications

Journal Articles

  • Yanit, M., Shi, K., Wan, F., Gao, F. (2022). Interaction between Health and Financial Status on Coping Behaviors during the COVID-19 Pandemic. Int. J. Environ. Res. Public Health, (19) 20, 13498.
  • Zhang, W., Gao, F., Gross, J., Shrum, L. J., Hayne, H. (2021). How Does Social Distancing During COVID-19 Affect Negative Moods and Memory?. Memory, (29) 1, 90-97.
  • Pan, X., Qin, Q., Gao, F. (2014). Psychological Ownership, Organization-Based Self-Esteem, and Positive Organizational Behaviors. Chinese Management Studies, (8) 1, 127-148.

    Book Chapters

  • Pogacar, R., Mecit, A., Gao, F., Shrum, L. J., Lowrey, T. M. (2022). Language and Consumer Psychology In L. R. Kahle, T. M. Lowrey, & J. Huber, (Eds.) APA Handbook of Consumer Psychology. 451-470. Washington, DC: American Psychological Association.

    • Service

    Department Service

  • Committee Member for Marketing Department Research Committee 2021 - Present
  • Committee Member for Marketing Department Faculty Search Committee 2022 - 2022
  • Committee Member for Marketing PhD Student Recruitment Committee 2021 - 2021

    • University Service

  • Majors Fair 2021 - 2022

    • Professional Service

  • Reviewer, Ad Hoc Reviewer for Association for Consumer Research Conference 2015 - Present
  • Reviewer, Ad Hoc Reviewer for Society for Consumer Psychology Conference 2015 - Present
  • Reviewer, Ad Hoc Reviewer for Information Systems Research 2022 - 2022
  • Reviewer, Ad Hoc Reviewer for Journal of Business Research 2021 - 2021
  • Reviewer, Ad Hoc Reviewer for Journal of Marketing Research 2020 - 2020