Consumer Behavior; Marketing for Nonprofits; Arts and Entertainment Marketing
Consumer Behavior; Arts Marketing; Marketing Public Policy
Primary research interests include consumer behavior, including the Filene's Basement Bridal Sale phenomenon, and marketing public policy issues, especially those relating to businesses'increasing use of information technology in marketing activities. Has published articles in Journal of Consumer Research, Journal of Business Research, and Journal of Public Policy & Marketing, as well as numerous other business journals. Serves on the Editorial Review Boards of the Journal of Business Research and the Journal of the Academy of Marketing Science. Has provided professional marketing research to both nonprofit community groups and the U.S. government. Formerly taught at Washington State University and George Mason University.