Alan Hoffman

Alan Hoffman (Doctor of Business Admin., Indiana University, 1982) is Professor of Management. Dr. Hoffman is also co-author of Strategic Management and Business Policy, Globalization, Innovation and Sustainability, 15th edition (Prentice-Hall/Pearson). He formerly served as visiting Professor of Strategic Management in the OneMBA Program at the Rotterdam School of Management at Erasmus University, the Netherlands. He served as MBA Program Director at Bentley University from 2006-2010. He also served on the MBA Advisory Board of The New England College of Business and Finance. His major areas of interest include strategic management, global strategy, investment management and technology. He is co-author of The Strategic Management Casebook and Skill Builder textbook. Publications have appeared in the Academy of Management Journal, Human Relations, the Journal of Business Ethics, the Journal of Business Research, and Business Horizons. He has authored forty strategic management cases including: Harley Davidson, Inc., The Boston YWCA, Ryka, Inc., Liz Claiborne, Ben & Jerry's, NTN Systems, Cognex, Cisco Systems, Sun Micosystems, Palm, Inc., Handspring, Ebay, AOL/Time Warner, Apple Computer, Wynn Resorts, Tivo, Intuitive Surgical, Whole Foods Market, and TomTom Inc., Amazon, GE, Delta Airlines, Netflix, Target, Sonic Restaurants and Uber. Previously taught at the University of Connecticut at Storrs. Ten of his cases were used for the SAM National Case Competition. Recipient of the 2004 Bentley College Teaching Innovation award for MG755: The Organizational Life Cycle - The Boston Beer Company Brewers of Samuel Adams Lager Beer. He has been invited to speak on teaching strategic management at the Strategic Management Society's Annual Meeting in Paris, France, in September, 2018.