Customer Relationship Management and International Marketing
Professor Eshghi’s research interests focus on customer relationship management. His articles have appeared in the Journal of Brand Management, Journal of Services Research, Journal of Strategic Marketing, Journal of Institutional Research, Journal of Data Science, International Journal of Knowledge and Learning, Telecommunications Policy, Journal of Global Information Technology Management, Journal of Modern Applied Statistical Methods , Marketing Management Journal, Journal of Business Strategies, The American Statistician, Journal of Interactive Marketing, Eastern European Economics, International Marketing Review, and Journal of Marketing Theory and Practice. He has also published several edited books: Legends in Marketing: Jagdish N. Sheth, Internet Marketing, Global Marketing Perspectives, Global Financial Perspectives, Global Microeconomics Perspectives, Global Macroeconomics Perspectives, and Global Accounting Perspectives.
Professor Eshghi is Professor of Marketing and Director of International Summer Institute at Bentley University. He holds a Ph.D. from University of Illinois in Urbana-Champaign). Prior to joining the Marketing Department, Professor Eshghi was an Assistant Professor of Marketing at Illinois State University. He is also a visiting professor at Moscow State University and Akhawayn University in Morocco.