Abdi Eshghi

Abdi Eshghi

  • Professor Emeritus, Marketing
  • Visiting Professor, Al Akhawayne University in Morocco
  • Visiting Professor, Moscow State University
  • Ph.D. U of Illinois-Urbana-Champaign
  • Office: Morison Hall - 205 | 781.891.2288 | aeshghi@bentley.edu
  • Department Phone: 781.891.3184 | Department Fax: 781.788.6456

Teaching Interests

Customer Relationship Management and International Marketing

Research Interests

Professor Eshghi’s research interests focus on customer relationship management. His articles have appeared in the Journal of Brand Management, Journal of Services Research, Journal of Strategic Marketing, Journal of Institutional Research, Journal of Data Science, International Journal of Knowledge and Learning, Telecommunications Policy, Journal of Global Information Technology Management, Journal of Modern Applied Statistical Methods , Marketing Management Journal, Journal of Business Strategies, The American Statistician, Journal of Interactive Marketing, Eastern European Economics, International Marketing Review, and Journal of Marketing Theory and Practice. He has also published several edited books: Legends in Marketing: Jagdish N. Sheth, Internet Marketing, Global Marketing Perspectives, Global Financial Perspectives, Global Microeconomics Perspectives, Global Macroeconomics Perspectives, and Global Accounting Perspectives.

Bio

Professor Eshghi is Professor of Marketing and Director of International Summer Institute at Bentley University. He holds a Ph.D. from University of Illinois in Urbana-Champaign). Prior to joining the Marketing Department, Professor Eshghi was an Assistant Professor of Marketing at Illinois State University. He is also a visiting professor at Moscow State University and Akhawayn University in Morocco.

Awards and Honors

  • 2018, Innovation in Teaching Award, Bentley University
  • 2012, Grant, U.S. Department of State
  • 2010, Grant, U.S. Department of State
  • 2009, Grant, U.S. Department of State
  • 2008, Grant, U.S. Department of State

    • Publications

    Journal Articles

  • Eshghi, A., Sarkar, J. G., Sarkar, A. (2017). The Impact of Online Advertising on Adolescent’s Brand Attitudes. Marketing Intelligence and Planning , (35) 6 706-723. (Link)
  • Eshghi, A., Sreejesh, S., Sarkar, J. G., Sarkar, A., Anusree, M. R. (2017). The impact of other customer perception on consumer-brand relationships. Journal of Service Theory and Practice. (Link)
  • Deichmann, J. I., Eshghi, A., Haughton, D. M., Li, M. (2017). Using SOMbrero to Examine the Economic Convergence of European Countries from 2001-2013. . WSOM +2017, (Proceedings of the 12th International Workshop on Self-Organizing Maps and Learning Vector Quantization, Clustering and Data Visualization (WSOM+) 2017) 8. (Link)
  • Deichmann, J. I., Eshghi, A., Haughton, D. M., Li, M. (2017). Socio-Economic Convergence in Europe One Decade after the EU Enlargement of 2004: Application of Self-Organizing Maps.. Eastern European Economics, (55) 3 236-260. (Link)
  • Haim, C., Eshghi, G. S., Eshghi, A. (2017). Business Impact of the Black Economic Empowerment in South Africa: A Critical Review of Four Case Studies. Journal of Research in Business, Economics and Management. Forthcoming 14 pages. (Link)
  • Eshghi, G. S., Eshghi, A., Li, R. (2016). Corporate Income Tax as a Determinant of Foreign Direct Investment. European Journal of Business and Social Sciences, (4) 11 111-123. (Link)
  • Yeoh, P., Eshghi, A., Woolford, S. W., Butaney, G. T. (2014). Consumer Response to Service Recovery in Online Shopping. Journal of Services Research, (14) 2
  • Roy, S. K., Eshghi, A. (2014). Consumer Advocacy's Impact on Satisfaction and Loyalty. Journal of Services Research, (14) 1 (Link)
  • Roy, S., Eshghi, A. (2013). Does Relationship Quality Matter in Service Relationships?. Journal of Strategic Marketing, (21) 5 443-458. (Link)
  • Woolford, S. W., Haughton, D. M., Li, M., Senne, L. P., Skaletsky, M. ., Eshghi, A. (2012). Enrollment management in graduate business programs: predicting student retention. Journal of Institutional Research, (16) 2 63-79.
  • Roy, S. K., Eshghi, A., Sarkar, A. (2012). Antecedents and Consequences of Brand Love. Journal of Brand Management, (4) pp. 1-8.
  • Nasr, N. I., Eshghi, A., Ganguli, S., , . (2012). Service Quality in Hybrid Services: A Consumer Value Chain Framework. Journal of Services Research, (12) 1
  • Eshghi, A., Haughton, D. M., Legrand, P., Skaletsky, M. ., Woolford, S. W. (2011). Identifying Groups: A Comparison of Methodologies. Journal of Data Science, (9) 2 271-291.
  • Roy, S. K., Eshghi, A., Shekhar, V. (2011). Dimensions of Trust and Trustworthiness in Retail Banking: Evidence from India. Marketing Management Journal, (20) 1 25.
  • Eshghi, A., Roy, S., Ganguli, S. (2008). Service Quality and Customer Satisfaction: An Empirical Investigation in Indian Telecommunication Services. Marketing Management Journal, (18) 2 119-144.
  • Deichmann, J. I., Eshghi, A., Haughton, D. M., Woolford, S. W., Sayek, S. (2007). Measuring the International Digital Divide: An Application of Kohonen Self-Organizing Maps. International Journal of Knowledge and Learning, (3) 6 552-575.
  • Eshghi, A., Haughton, D. M., Topi, H. (2007). Determinants of Customer Loyalty in the Wireless Telecommunication Industry. Telecommunication Policy, (31) 2 93-106.
  • Deichmann, J. I., Eshghi, A., Haughton, D. M., Masnaghetti, M., Teebagy, N., Sayek, S. (2006). Determinants of the international digital divide: an analysis using MARS. Journal of Global Information Technology Management, (9) 4 47-71.
  • Deichmann, J. I., Eshghi, A., Haughton, D. M., Masnaghetti, M., Sayek, S., Topi, H. (2006). Exploring Break-points and Interaction Effects Among Predictors of International Digital Divide. Journal of Global Information Technology Management, (9) 4 47-71.
  • Eshghi, A., Haughton, D. M., Teebagy, N., Topi, H. (2006). Determinants of Customer Churn Behavior: The Case of the Local Telephone Service. Marketing Management Journal, (16) 2 179-187.
  • Deichmann, J. I., Eshghi, A., Haughton, D. M., Sayek, S., Teebagy, N., Topi, H. (2006). Understanding Eurasian Convergence 1992-2000: Application of Kohonen Self-organizing Maps. Journal of Modern Applied Statistical Methods, (5) 1 72-93. (Link)
  • Nasr, N. I., Eshghi, A. (2005). Customer Lifetime Value Analysis: Challenges and Words of Caution. Marketing Management Journal, (15) 2 87-97.
  • Eshghi, A., Haughton, D. M., Topi, H., Deichmann, J. I. (2005). Digital Divide and Consumption Patterns in the U.S.: An Exploratory Investigation. Marketing Management Journal, (15) 4 108-122.
  • Nasr, N. I., Eshghi, A. (2005). Lifetime Value Analysis: Challenges and Words of Caution. Marketing Management Journal, (15) 4 87-97.
  • Haughton, D. M., Deichmann, J. I., Eshghi, A., Sayek, S., Teebagy, N., Topi, H. (2003). A review of software packages for data mining. American Statistician, (57) 4 290-309.
  • Deichmann, J. I., Eshghi, A., Haughton, D. M., Sayek, S., Teebagy, N., Topi, H. (2003). Foreign Direct Investment in the Eurasian Transition States. Eastern European Economics, (41) 1 5-34.
  • Deichmann, J. I., Eshghi, A., Haughton, D. M., Sayek, S., Teebagy, N., Topi, H. (2003). Geography Matters: Kohonen Classification of Determinants of Foreign Direct Investment in Transition Economies. Journal of Business Strategies, (20) 1 23-44.
  • Deichmann, J. I., Eshghi, A., Haughton, D. M., Sayek, S., Teebagy, N., Topi, H. (2002). Application of Multiple Adaptive Regression Splines (MARS) in Direct Response Modeling. Journal of Interactive Marketing, (16) 4 15-27.
  • Eshghi, A., Lesch, W. C. (1993). Demographic and Life Style Determinants of Household Consumption Patterns. Journal of the Marketing Theory and Practice, (2) 1 80-102.
  • Eshghi, A. (1992). Attitude-Behavior Inconsistency in Exporting. International Marketing Review, (9) 3 40-61.

    Books

  • Eshghi, A. (2010). Legends in Marketing- Jagdish N. Sheth's Contributions to International Marketing, (4) 231. Los Angles: Sage Publication
  • Sheth, J., Eshghi, A., Krishnan, B. (2001). Internet Marketing. 419. Forth Worth: Harcourt College Publishers
  • Sheth, J., Eshghi, A. (1991). Global Microeconomic Perspectives. 170. Cincinnati: South-Western
  • Sheth, J., Eshghi, A. (1990). Global Macroeconomic Perspectives. 201. Cincinnati: South-Western
  • Sheth, J., Eshghi, A. (1989). Global Accounting Perspectives. 174. Cincinnati: South-Western
  • Sheth, J., Eshghi, A. (1989). Global Financial Perspectives. 171. Cincinnati: South-Western
  • Sheth, J., Eshghi, A. (1989). Global Marketing Perspectives. 186. Cincinnati: South-Western

    • Book Chapters

  • Aylesworth, A. B., Lowe, P. M., Eshghi, A., Bowen, M., Dowd, L. A. (1996). Breathing Life into Marketing Theory: The 'Real World' Experience of The General Motors Marketing Internship In Hair, Joseph, (Eds.) . 483-485. New York, NY: Southwestern

    • Conference Papers

  • Deichmann, J. I., Eshghi, A., Haughton, D. M., Sayek, S., Nicholas, T. (2003). Foreign Direct Investment in the Eurasian Transition StatesAssociation of American Geographers, Annual Meetings of the AAG.

    • Presentations

  • Deichmann, J. I., Li, M., Eshghi, A., Haughton, D. M. (2016). “Socio-Economic Convergence in Europe One Decade after the EU Expansion of 2004”” Presented at the EBEEC Economies of Balkan and East European Countries Split, Croatia
  • Roy, S. K., Eshghi, A. (2012). Presented at the Oxford Brookes University Academy of Marketing U.K.
  • Ganguli, S., Nasr, N. I., Eshghi, A. (2009). “Dimensions of Service Quality in Hybrid Services: A Consumer Value Chain Framework” Presented at theArt & Science of Service Conference Waltham, MA
  • Ganguli, S., Eshghi, A., Nasr, N. I. (2008). “Relationship Marketing: A Critical Evaluation of Research Streams” Presented at theAmerican Society of Business and Behavioral Sciences Las Vegas, NV
  • Nasr, N. I., Eshghi, A. (2004). “The Pitfalls of Customer Lifetime Value Analysis” Presented at theDecision Science Institute 2004 Boston, MA
  • Deichmann, J. I., Eshghi, A., Haughton, D. M., Sayek, S., Nicholas, T. (2003). “Foreign Direct Investment in the Eurasian Transition States” Presented at the Association of American Geographers Annual Meetings of the AAG New Orleans, LA
  • Butaney, G. T., Eshghi, A., Gandhi, V. (1993). “European Integration and Developing Countries: A Survey of International Students” Presented at the1993 Annual Conference of Academy of Marketing science Istanbul, Turkey
  • Butaney, G. T., Eshghi, A. (1987). “Exploring Theoretical Underpinnings of International Marketing Faculty Opinion on Strategies for Exporters to EU Markets” Presented at theInternational Management Development (IMDA) Chonju City, South Korea

    • Service

    Department Service

  • Committee Member for Promotion and Tenure Committee 2018 - Present
  • Committee Member for Promotion and Tenure Committee 2017 - Present
  • Committee Member for Curriculum Committee 2013 - Present
  • Committee Member for Recruiting Committee 2017 - 2017
  • Committee Member for Marketing Department Promotion and Tenure Committee 2016 - 2016
  • Committee Chair for Marketing Department Promotion and Tenure Committee 2016 - 2016
  • Keynote speaker for Bentley Graduate Management Association 2016 - 2016
  • Committee Member for Recruiting Committee 2014 - 2014
  • Committee Member for Recruiting Committee 2013 - 2013
  • Committee Chair for Promotion and Tenure 2013 - 2013
  • Reviewer for Reviewer 2013 - 2013
  • Committee Member for Chair Search Committee 2011 - 2011

    • University Service

  • Institute Director for International Summer Institute 2018 - 2018
  • Institute Director for International Summer Institute 2018 - 2018
  • Instiutte Director for International Summer Institute 2018 - 2018
  • Director for International Summer Institute 2017 - 2017
  • Director of the Institute for International Summer Institute 2016 - 2016
  • Marketing Department Representative for Graduate Admissions 2016 - 2016
  • Keynote Speaker for Bentley Graduate Management Association 2016 - 2016
  • Tenured Faculty for The Dean's Office 2016 - 2016
  • Program Director for International Summer Institute 2015 - 2015
  • Director for International Summer Institute 2015 - 2015
  • Director for International Summer Institute 2015 - 2015
  • Director for International Summer Institute 2015 - 2015
  • Faculty representative for Cronin International Center 2015 - 2015
  • Program Organizer for Program Director 2012 - 2014
  • External reviewer for External Reviewer 2013 - 2013
  • Program Organizer for Program Organizer 2013 - 2013
  • Intsructor for Instructor 2013 - 2013
  • Program Organizer for Other 2012 - 2012
  • Program Organizer for Other 2012 - 2012
  • Committee Member for Evening MBA Task Force 2011 - 2011

    • Professional Service

  • Editorial Review Board Member for Advances in Economics and Business 2015 - Present
  • Editorial Review Board Member for Journal of Political Marketing 2010 - Present
  • Editorial Review Board Member for Vision: The Journal of Business Perspectives 2009 - Present
  • Reviewer, Journal Article for Cyrus Chronicle Journal 2016 - 2016
  • Reviewer, Journal Article for Advances in Economics and Business 2016 - 2016
  • External Reviwer of Tenure Application for Howard University 2014 - 2014
  • External Reviewer of Ph.D. dissertation for ICFAI University 2014 - 2014
  • Reviewer, Journal Article for 2011 - 2011
  • Reviewer, Journal Article for 2011 - 2011