Bio
Primary teaching interests include creativity, advertising, integrated marketing communications, marketing research and event marketing. Current research interests include the pedagogy of teaching creativity, the effect of program context on advertising persuasiveness, the impact of elements of commercial messages on advertising persuasiveness, and pet-related consumer marketing. Has published articles in Journal of Advertising, Journal of Business Research, Advances in Consumer Research, and Journal of Consumer Marketing. Former account executive in the advertising industry. Received the Marketing Faculty of the Year Award.
Professional Memberships
Advances in Marketing Science PresentAmerican Marketing Association PresentAssociation for Consumer Research PresentSociety for Consumer Psychology PresentAmerican Association of University Professors 2011 - PresentAwards and Honors
2022, Outstanding Reviewer Award, Journal of Advertising2018, Innovation in Teaching Award, Bentley University2014, Outstanding Reviewer, Journal of Advertising2010, Innovation in Teaching Award, Bentley University2008, Best Reviewer 2007 Award, American Academy of Advertising -- Journal of Advertising2005, Best Reviewer Award, American Academy of Advertising -- Journal of Advertising2000, Bentley Publication Award1999, Bentley Publication Award1998, Joseph M. Cronin Award for E cellence in Academic Advising, Bentley College1996, Marketing Faculty Member of the Year, Bentley College1995, Marketing Faculty Member of the Year, Bentley College1994, Doctoral Students Association Associate Instructor Teaching Award, Indiana University1992, Ralph L. Day Doctoral Dissertation Award, Indiana UniversityPublications
Journal Articles
Aylesworth, A. B., Beneke, C. J., Betts, R., Carter, N. C., Dove, S., Moriarty, J. (2022). 7 Hard-Earned Lessons From a Curriculum Makeover. Chronicle of Higher Education. Aylesworth, A. B., Cleary, R. (2019). Re-Awakening Creativity for Business Leaders: Removing Obstacles. Journal for Business Education. 1-7. Aylesworth, A. B. (2008). Improving Case Discussion with an Improv Mind-Set. Journal of Marketing Education, (30) 2 106-115. Williams, C. B., Aylesworth, A. B., Chapman, K. (2003). E-Campaigns: The Use of the Web in Marketing Senate Candidates in 2000. Journal of Political Marketing. Williams, C. B., Aylesworth, A. B., Chapman, K. J. (2002). The 2000 e-Campaign for U.S. Senate. Journal of Political Marketing, (1) 4 39-63. Chapman, K., Aylesworth, A. B. (1999). Rave Reviews and Attitude Transfer: An Associational Network Perspective. Journal of Consumer Marketing, (16) 5 418-440. Aylesworth, A. B., Goodstein, R. C., Kalra, A. (1999). The Effect of Archetypal Embeds on Feelings: An Indirect Route to Affecting Attitudes?. Journal of Advertising, (28) Fall 73-82. Aylesworth, A. B., MacKenzie, S. B. (1998). Context is Key: The Effect of Program-Induced Mood on Thoughts about the Ad. Journal of Advertising, (27) Summer 17-31. Olshavsky, R. W., Aylesworth, A. B., Kempf, D. (1995). The Price-Choice Relationship: A Contingent Processing Approach. Journal of Business Research, (33) July 207-218.
Book Chapters
Aylesworth, A. B. (2013). Creativity and Fusion: Moving the Circles In Gordon M. Hardy and Daniel Everett, (Eds.) Shaping the Future of Business Education. 208-220. London: Palgrave MacmillanAylesworth, A. B., Lowe, P. M., Eshghi, A., Bowen, M., Dowd, L. A. (1996). Breathing Life into Marketing Theory: The 'Real World' Experience of The General Motors Marketing Internship In Hair, Joseph, (Eds.) . 483-485. New York, NY: Southwestern
Book Reviews
Aylesworth, A. B. (1999). [Review of the book Book Review of Strategies for Implementing Integrated Marketing Communications by Larry Percy ]. Journal of Consumer Marketing, (16) 4Aylesworth, A. B. (1997). [Review of the book Book Review of The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout and Steve Rivkin ]. Journal of Consumer Marketing, (13) 3
Conference Proceedings
Gribbons, W. M., .Aylesworth, A. B.Kirsch, G. E., . (2013). An Interdisciplinary Approach to Building Creativity Skills among MBA Students 2013 Marketing Educators’ Association Conference. 8 pages. Aylesworth, A. B.Gribbons, W. M.Kirsch, G. E. (2013). An Interdisciplinary Approach to Building Creativity Skills among MBA Students Marekting Educators Association Proceedings. Aylesworth, A. B.Cleary, R. J. (2011). Building Divergent Thinking Skills among Graduate Students Marketing Educators Association, (Marketing Educators Conference)
Conference Papers
Aylesworth, A. B., Cleary, R. (). A Method of Assessing Creativity Gains for Use in the Business ClassroomMarketing Educators Association. Forthcoming.Aylesworth, A. B., Cleary, R. (). Re-Awakening Creativity for Business Leaders: Removing Obstacles. Forthcoming.
Presentations
Aylesworth, A. B., Kirsch, Gesa, . (2020). “Mashing Up: Enhancing Student Creativity by Collaborating Across Diverse Cultures and Educational Degree Levels” Presented at the Harvaard University 2nd International Conference in Innovative Teaching: Applying New Approaches to Improve Higher EducationCleary, Rick, ., Aylesworth, A. B. (2020). “Fostering Creativity in Undergraduate Mathematics Courses” Presented at the Mathematical Association of America Joint Mathematics Meetings Denver, CO Aylesworth, A. B., Cleary, R. (2017). “A Method of Assessing Creativity Gains for Use in the Business Classroom” Presented at the Marketing Educators Association Marketing Educator's Conference San Diego, CA Aylesworth, A. B., Cleary, R. (2016). “Re-Awakening Creativity for Business Leaders: Removing Obstacles” Presented at the Marketing Educators Association Marketing Educator's Association Annual Conference Denver, CO Aylesworth, A. B., Xia, L. (2015). “Written and Warm or Typed and Smart? The Effects of Feedback Format on Student Perceptions of Faculty” Presented at the Marketing Educator's Association Marketing Educator's Association Annual Conference Las Vegas, NV Aylesworth, A. B., Gribbons, W. M., Kirsch, G. E. (2013). “An Interdisciplinary Approach to Building Creativity Skills among MBA Students” Presented at the Marketing Educators Association Marketing Educators Conference Portland, OR Aylesworth, A. B., Cleary, R. J. (2011). “Building Divergent Thinking Skills among Graduate Students” Presented at the Marketing Educators Association Marketing Educators Conference San Diego, CA Aylesworth, A. B. (2008). “Improv Comedy: Techniques and Exercises” Presented at theMarketing Educators Association Salt Lake City Aylesworth, A. B. (2008). “Marketing, Creativity and Improvisation” Aylesworth, A. B. (2007). “Improving the Case Discussion with an Improv Mindset” Presented at theMarketing Educators' Conference San Antonio Berdrow, I., Aylesworth, A. B. (2006). “Assessment for Learning in GB101 World of Business” Chapman, K., Aylesworth, A. B. (2002). “Branding and Advertising on the Web: Is Mere Exposure Enough?” Williams, C. B., Aylesworth, A. B., Chapman, K. (2001). “E-Campaigns: The Use of the Web in Marketing Senate Candidates in 2000” Aylesworth, A. B., Goodstein, R., Unni, R. (2000). “The Effects of Consumer Control, Knowledge, and Motivation on Information Processing and Communication Effectiveness on the Web” Aylesworth, A. B., Chapman, K., Williams, C. B., Foxman, E. R. (1999). “Using Audience Response Systems in the Classroom: An Exploratory Investigation ” Presented at theAnnual Meeting of the Society of Business and Behavioral Sciences Las Vegas, NV Aylesworth, A. B., Chapman, K., Dobscha, S. (1999). “Animal Companions and Marketing: Dogs are More than Just a Cell in the BCG Matrix!” Presented at theAssociation for Consumer Research San Antonio, TX Aylesworth, A. B., Chapman, K., Dobscha, S. (1999). “Animal Companions and Marketing: Dogs are More than Just a Cell in the BCG Matrix!” Presented at theAssociation for Consumer Research Montreal, Canada John, J., Aylesworth, A. B., Chapman, K. (1999). “The Significance of Situational Influences at the Service Encounter: The Case of Consumer Mood” Presented at theSERVSIG Services Research Conference Austin John, J., Aylesworth, A. B., Chapman, K. (1999). “The Significance of Situational Influences at the Service Encounter: The Case of Consumer Mood” Aylesworth, A. B., Chapman, K., Foxman, E. R. (1999). “The Use of Technology to Enhance Classroom Discussion: The Perception Analyzer” Aylesworth, A. B., Chapman, K., John, J. (1998). “An Investigation of the Effects of the Consumer's Mood Valence and Arousal on Recall of a Service Encounter” Presented at theNortheast Business and Economics Association Conference Boston Aylesworth, A. B., MacKenzie, S. B. (1995). “Program Context and Advertising Effectiveness” Presented at theSociety for Consumer Psychology Hilton Head, South Carolina Aylesworth, A. B. (1992). “Category Differentiation as a Modifying Factor in the Price-Quality Relationship” Presented at theAlbert Haring Symposium Bloomington, IN Artistic and Professional Performances and Exhibits
"When Life Gives You Lemons . . . .", ().Service
Department Service
Committee Chair for Bentley University Marketing Department Promotion and Tenure Committee 2024 - PresentCommittee Member for Faculty Senate 2002 - PresentCourse Coordinator for MK 250 Course Coordinator 2023 - 2024Committee Member for MK 250 Course Development 2023 - 2023Committee Member for Racial Healing Challenge 2021 - 2022University Service
Committee Member for Bentley University Professional MBA Student Experience Team 2025 - PresentCommittee Member for Bentley University Professional MBA Core Implementation Team 2024 - PresentCommittee Member for Bentley University Professional MBA Ignite Weekend Development Group 2024 - PresentCommittee Member for Board of Trustees Student Affairs Committee 2024 - PresentCommittee Member for First Generation Career Community Workstream of First Falcons Action Implementation Group 2024 - PresentCommittee Member for Bentley University Academic Standards Committee 2024 - PresentCommittee Member for Pedagogical Innovation Unleashed Working Group, Badavas Center 2024 - PresentCommittee Member for Academic Performance Committee Review Working Group 2023 - PresentCommittee Member for Entrepreneurship Council 2023 - PresentCommittee Member for Graduate Curriculum Committee 2022 - PresentPast Chair, Member of Senate Planning Committee for Faculty Senate 2022 - PresentCommittee Member for Academic Leadership Committee 2022 - PresentCommittee Member for Falcon Discovery Seminar Advisory Board 2022 - PresentStudent Organization Advisor for Graduate Marketing Organization 2015 - PresentCommittee Member for Faculty Senate Planning Committee 2012 - PresentParticipant for Breakfast by Moonlight - 2024Department Representative for Bentley University Admissions - 2024On Camera Talent for Bentley University Office of Diversity and Inclusion - 2024Development of Class for Bentley University Professional MBA - 2024Task Force Member for Bentley University Graduate Academic Performance Task Group 2024 - 2024Guest Speaker for Bentley University Career Services - 2024Guest Speaker for Bentley University Center for Women in Business - 2024Guest Speaker for Bentley University - 2024Guest Speaker for Convocation - 2024Committee Member for Post-Baccalaureate Revitalization Committee 2022 - 2024Participant for Breakfast by Moonlight - 2024Guest Speaker for Bentley University Admissions - 2024Participant for Breakfast by Moonlight - 2023Marshall and Alternate Name Reader for Commencement Committee - 2023Committee Member for Graduate Academic Performance Committee - 2023Department Chair for Bentley Department of Marketing 2012 - 2023Guest Speaker for Graduate Admissions - 2023Participant for Breakfast by Moonlight - 2022Interviewer for Disabilities Services - 2022Committee Chair for New England Commission on Higher Education Re-accreditation team 2020 - 2022Guest Speaker for Women in Business Summit Luncheon - 2022Guest Speaker for Women's Leadership Program - 2022Committee Member for Shared Governance Council 2022 - 2022Committee Chair for Faculty Senate 2019 - 2022Participant for Breakfast by Moonlight - 2022Guest Speaker for Graduate Admissions - 2022Conference/Workshop Organizer for Graduate Admissions - 2022Guest Speaker for Women's Leadership Program - 2022Task Force Member for Executive Education Director Search Committee 2021 - 2021Committee Member for University Marketing and Communication Committee 2019 - 2021Committee Member for Presidential Search Committee 2020 - 2021Committee Member for Racial Justice Task Force 2020 - 2021Committee Member for Athletics Community Engagement and Brand Committee 2020 - 2021Program Organizer for Learning, Education and Design Studio (LEADS) 2020 - 2021Student Organization Advisor for Bentley Women's Basketball Team 2016 - 2020Commencement Name Reader - 2020Task Force Chair for AAC&U Conference on General Education 2020 - 2020Filmed On-Line Learning Etiquette Video for Keep Learning Website - 2020Task Force Member for Bentley Guest Speaker Task Force 2020 - 2020Committee Member for Search Committee, Director of Assurance of Learning and Accreditation - 2020Committee Member for Search Committee, Associate Provost of Undergraduate Education - 2020Guest Speaker for Badavas Center Launch Celebration - 2019Committee Member for Director of Assurance of Learning Search Committee - 2019Committee Member for Provost Search Committee - 2019Guest Speaker for Badavas Center SPARK Session - 2019Committee Member for Provost Structure Committee 2019 - 2019Committee Member for Learning Steering Group - 2019Guest Speaker for The Opioid Opportunity: Laws, Ethics and Community Impact - 2019Task Force Chair for The Learning Transmography 2018 - 2019Committee Member for Undergraduate Student Experience Task Force - 2019Committee Member for Graduate Academic Performance Committee - 2019Committee Member for Residential Education Faculty Advisory Committee 2016 - 2019Committee Member for BMBA Phoenix 2018 - 2018Presenter for Bentley Marcomm Group - 2018Committee Member for Spirit Campaign Committee 2018 - 2018Committee Member for Teaching and Learning Council 2015 - 2018Committee Member for Analytics Small Working Group 2017 - 2018Student Organization Advisor for Student Services 2017 - 2018Guest Speaker for Center for Integration of Science and Industry - 2017Mentor (Faculty) for First Year Seminar 2017 - 2017Guest Speaker for Student Affairs - 2017Guest Speaker for Bentley Alumni Association - 2017Other for Commencement Name Reader - 2017Task Force Member for Annual Review Template Committee 2016 - 2016Commencement Name Reader for Commencement Name Reader - 2016Class Advisor for BMBA Class of 2016 2015 - 2016Committee Member for Centennial Celebration 2015 - 2016Hearing Board Member for Office of Academic Integrity - 2016Guest Speaker for Career Services - 2015Reader for Office of Academic Integrity - 2015Commencement Name Reader for Commencement Name Reader - 2015Board Member for Office of Academic Integrity - 2015Guest Speaker for Career Services - 2015Author for Observer Magazine - 2015Other for Breakfast by Moonlight - 2014Panelist for PRIDE - 2014Other for Breakfast by Moonlight - 2014Other for Breakfast by Moonlight - 2013Committee Member for NEASC Accreditation Committee 2011 - 2013Guest Speaker for Undergraduate Admissions - 2013Guest Speaker for Career Services - 2013Breakfast by Moonlight - 2012Guest Speaker for English and Media Studies - 2012Guest Speaker for Graduate School - 2012Guest Speaker for Undergraduate Admissions - 2012Breakfast by Moonlight - 2012Other for Commencement Name Reader - 2012Committee Chair for Senate 2011 - 2012Task Force Member for "New" MBA, Innovation Module Task Force 2011 - 2012President for Beta Gamma Sigma 2009 - 2012Volunteer Judge for Pan-Hellenic Association - 2012Other for Breakfast by Moonlight 2011 - 2011Committee Member for GB 214 Textbook Team 2011 - 2011Task Force Member for Business Studies Major Task Force 2011 - 2011Past Chair for Faculty Senate 2010 - 2011Other for Commencement Name Reader 2011 - 2011Committee Member for Chief Marketing Office Search Committee 2010 - 2011Committee Member for International Conference on Innovation and Teaching 2010 - 2011Committee Member for "New" MBA Task Force 2010 - 2010Presenter for First Week - 2010Committee Chair for Faculty Senate 2008 - 2010Committee Member for Arts & Sciences Dean Search Committee 2009 - 2010Other for Breakfast By Moonlight - 2010Presenter for Time Leadership Forum - 2010Other for Career Brainstormer - 2010Staff for Consent Day - 2010Committee Member for MBA Concetrations Task Force 2009 - 2010Performer for English Department Creativity Forum - 2010Guest Speaker for Family Weekend - 2010Other for Career Brainstormer - 2010Planner/Performer for First Year Seminar Plenary Session Committee 2007 - 2009Task Force Member for Business Core Revision Task Force 2007 - 2009Professional Service
Editorial Review Board Member for Journal of Marketing Education 2007 - PresentEditorial Review Board Member for Journal of Advertising 2004 - PresentReviewer, Ad Hoc Reviewer for European Journal of Marketing 2024 - 2024Committee Member for Methuen High School Marketing Program Advisory Group 2024 - 2024Reviewer, Ad Hoc Reviewer for Management Decision - 2024Reviewer, Ad Hoc Reviewer for Management Decision 2024 - 2024Committee Member for New England Commission on Higher Education - 2024Committee Member for New England Commission on Higher Education 2024 - 2024Reviewer, Ad Hoc Reviewer for Journal of Business Education - 2024Reviewer, Ad Hoc Reviewer for Journal of Business Education 2024 - 2024Reviewer, Ad Hoc Reviewer for European Journal of Marketing 2024 - 2024Reviewer, Ad Hoc Reviewer for Journal of Consumer Marketing - 2024Reviewer, Ad Hoc Reviewer for Journal of Consumer Marketing 2024 - 2024External Reviewer for a Tenure Case for Franklin and Marshall College - 2023Committee Member for New England Commission on HIgher Education - 2022Committee Member for New England Commission on Higher Education - 2019Reviewer, Journal Article for Journal of Consumer Marketing - 2019Reviewer, Journal Article for Management Decision - 2019Committee Member for New England Association of Schools and Colleges Accreditation Team 2017 - 2017Keynote Speaker for Leading Age - 2017Reviewer, Ad Hoc Reviewer for Marketing Educators Association - 2016Accreditation Visitor for NEASC - 2014Reviewer, Ad Hoc Reviewer for Academy of Marketing Science - 2014Tenure Package External Reviewer for University of New Hampshire - 2013Editorial Review Board Member for Journal of Consumer Marketing 2004 - 2013Reviewer, Ad Hoc Reviewer for European Journal of Marketing - 2012Reviewer, Ad Hoc Reviewer for Journal of Political Marketing - 2012Committee Member for Northeast Association of Schools and Colleges 2011 - 2011Invited Lecture/Presentation for Beta Gamma Sigma - 2010
