Andy Aylesworth

Andy Aylesworth

  • Wilder Professor, Marketing
  • Ph.D. in Marketing, Indiana University
  • Master of Business Administration in Marketing, Indiana University
  • Bachelor of Science in Business Administration in Marketing, University of Illinois

Teaching Interests

Creativity;
Advertising and Promotion;
General Business;
Consumer Behavior;
Marketing Research;
Integrated Marketing Communication

Research Interests

The Pedogogy of Teaching Creativity;
Teaching Marketing;
Advertising Context;
Advertising Processing;
Consumer Behavior and Pets;
Improv Comedy Techniques and Pedagogy;
Learning Assessment

Consulting/Practice Interests

Building individual and team creativity

Bio

Dr. Andy Aylesworth is a Professor of Marketing at Bentley University.  He has been teaching at Bentley since 1994, and has lectured at Rotterdam School of Management, Stellenbosch University, and the University of Adelaide.  He is a passionate educator, and has received the prestigious Adamian Award for Teaching Excellence, the Business Deans Faculty Excellence Award, and the Innovation in Teaching Award.  His primary teaching interests are Creativity, Marketing Fundamentals, Marketing Management and Falcon Discovery Seminar, mentoring first-year students.  His current research interests include enhancing creativity in business and the classroom and improving marketing and business pedagogy.  He has trained in the techniques of improvisational comedy and performed in several Boston area shows, and strives to use these techniques to improve the business skills of his students.  Professor Aylesworth has been published in the Journal of Marketing Education, Journal of Advertising, Journal of Business Research, and Advances in Consumer Research.

Professional Memberships

  • Advances in Marketing Science Present
  • American Marketing Association Present
  • Association for Consumer Research Present
  • Society for Consumer Psychology Present
  • American Association of University Professors 2011-11-01 - Present
  • American Association of Advertising Agencies Present

    • Awards and Honors

  • Business Deans Faculty Excellence Award, Deans Office
  • Adamian Award for Excellence in Teaching, University
  • Outstanding Reviewer Award, Journal of Advertising
  • Innovation in Teaching Award, Bentley University
  • Outstanding Reviewer, Journal of Advertising
  • Innovation in Teaching Award, Bentley University
  • Best Reviewer 2007 Award, American Academy of Advertising -- Journal of Advertising
  • Best Reviewer Award, American Academy of Advertising -- Journal of Advertising
  • Bentley Publication Award
  • Bentley Publication Award
  • Joseph M. Cronin Award for E cellence in Academic Advising, Bentley College
  • Marketing Faculty Member of the Year, Bentley College
  • Marketing Faculty Member of the Year, Bentley College
  • Doctoral Students Association Associate Instructor Teaching Award, Indiana University
  • Ralph L. Day Doctoral Dissertation Award, Indiana University

    • Scholarly Contributions and Creative Productions

    Journal Articles

  • Aylesworth, A. B., Beneke, C. J., Betts, R., Carter, N. C., Dove, S., Moriarty, J. (2022). 7 Hard-Earned Lessons From a Curriculum Makeover. Chronicle of Higher Education
  • Aylesworth, A., Cleary, R. (2020). Reawakening creativity for business leaders: Removing obstacles. Journal of Education for Business, (95) Issue 4 (Link)
  • Aylesworth, A. B., Cleary, R. (2019). Re-Awakening Creativity for Business Leaders: Removing Obstacles. Journal for Business Education 7-Jan.
  • Aylesworth, A., Cleary, R. (2019). Re-Awakening Creativity for Business Leaders: Removing Obstacle. Journal for Business Education 1-7.
  • Aylesworth, A. B. (2008). Improving Case Discussion with an Improv Mind-Set. Journal of Marketing Education, (30) 2 106-115.
  • Williams, C. B., Aylesworth, A. B., Chapman, K. (2003). E-Campaigns: The Use of the Web in Marketing Senate Candidates in 2000. Journal of Political Marketing
  • Williams, C. B., Aylesworth, A. B., Chapman, K. J. (2002). The 2000 e-Campaign for U.S. Senate. Journal of Political Marketing, (1) 4 39-63.
  • Chapman, K., Aylesworth, A. B. (1999). Rave Reviews and Attitude Transfer: An Associational Network Perspective. Journal of Consumer Marketing, (16) 5 418-440.
  • Aylesworth, A. B., Goodstein, R. C., Kalra, A. (1999). The Effect of Archetypal Embeds on Feelings: An Indirect Route to Affecting Attitudes?. Journal of Advertising, (28) Fall 73-82.
  • Aylesworth, A., Goodstein, R., Kalra, A. (1999). Effect of archetypal embeds on feelings: An indirect route to affecting attitudes?. Journal of Advertising, (28) Issue 3 (Link)
  • Aylesworth, A. B., MacKenzie, S. B. (1998). Context is Key: The Effect of Program-Induced Mood on Thoughts about the Ad. Journal of Advertising, (27) Summer 17-31.
  • Olshavsky, R. W., Aylesworth, A. B., Kempf, D. (1995). The Price-Choice Relationship: A Contingent Processing Approach. Journal of Business Research, (33) July 207-218.

    • Book Chapters

  • Aylesworth, A. B. (2013). Creativity and Fusion: Moving the Circles Shaping the Future of Business Education. London: Palgrave Macmillan
  • Aylesworth, A. B., Lowe, P. M., Eshghi, A., Bowen, M., Dowd, L. A. (1996). Breathing Life into Marketing Theory: The 'Real World' Experience of The General Motors Marketing Internship . New York, NY: Southwestern

    • Conference Proceedings

  • Gribbons, W. M., Aylesworth, A. B., Kirsch, G. E. (2013). “An Interdisciplinary Approach to Building Creativity Skills among MBA Students” 2013 Marketing Educators‚Äô Association Conference Portland Oregon
  • Aylesworth, A. B., Gribbons, W. M., Kirsch, G. E. (2013). “An Interdisciplinary Approach to Building Creativity Skills among MBA Students” Marekting Educators Association Proceedings
  • Aylesworth, A. B., Cleary, R. J. (2011). “Building Divergent Thinking Skills among Graduate Students” Marketing Educators Association San Diego, CA

    • Exhibitions

  • Aylesworth, A. B. (2023). “"When Life Gives You Lemons . . . ."”

    • Other Scholarly Work

  • Aylesworth, A. B. (2023). Consumer Behavior, Digital Marketing, IMC, New Product Development, Pricing, Segmentation. McGraw Hill Publishing (Forthcoming).
  • Cleary, R.A Method of Assessing Creativity Gains for Use in the Business Classroom. Marketing Educators Association (Forthcoming).
  • Cleary, R.Re-Awakening Creativity for Business Leaders: Removing Obstacles. (Forthcoming).

    • Presentations

  • Aylesworth, A. B., Kirsch, Gesa, . (2020). “Mashing Up: Enhancing Student Creativity by Collaborating Across Diverse Cultures and Educational Degree Levels” Presented at the Harvaard University 2nd International Conference in Innovative Teaching: Applying New Approaches to Improve Higher Education
  • Cleary, Rick, ., Aylesworth, A. B. (2020). “Fostering Creativity in Undergraduate Mathematics Courses” Presented at the Mathematical Association of America Joint Mathematics Meetings Denver, CO
  • Aylesworth, A. B., Cleary, R. (2017). “A Method of Assessing Creativity Gains for Use in the Business Classroom” Presented at the Marketing Educators Association Marketing Educator's Conference San Diego, CA
  • Aylesworth, A. B., Cleary, R. (2016). “Re-Awakening Creativity for Business Leaders: Removing Obstacles” Presented at the Marketing Educators Association Marketing Educator's Association Annual Conference Denver, CO
  • Aylesworth, A. B., Xia, L. (2015). “Written and Warm or Typed and Smart? The Effects of Feedback Format on Student Perceptions of Faculty” Presented at the Marketing Educator's Association Marketing Educator's Association Annual Conference Las Vegas, NV
  • Aylesworth, A. B., Gribbons, W. M., Kirsch, G. E. (2013). “An Interdisciplinary Approach to Building Creativity Skills among MBA Students” Presented at the Marketing Educators Association Marketing Educators Conference Portland, OR
  • Aylesworth, A. B., Cleary, R. J. (2011). “Building Divergent Thinking Skills among Graduate Students” Presented at the Marketing Educators Association Marketing Educators Conference San Diego, CA
  • Aylesworth, A. B. (2008). “Improv Comedy: Techniques and Exercises” Presented at the Marketing Educators Association Salt Lake City
  • Aylesworth, A. B. (2008). “Marketing, Creativity and Improvisation”
  • Aylesworth, A. B. (2007). “Improving the Case Discussion with an Improv Mindset” Presented at the Marketing Educators' Conference San Antonio
  • Berdrow, I., Aylesworth, A. B. (2006). “Assessment for Learning in GB101 World of Business”
  • Chapman, K., Aylesworth, A. B. (2002). “Branding and Advertising on the Web: Is Mere Exposure Enough?”
  • Williams, C. B., Aylesworth, A. B., Chapman, K. (2001). “E-Campaigns: The Use of the Web in Marketing Senate Candidates in 2000”
  • Aylesworth, A. B., Goodstein, R., Unni, R. (2000). “The Effects of Consumer Control, Knowledge, and Motivation on Information Processing and Communication Effectiveness on the Web”
  • Aylesworth, A. B., Chapman, K., Williams, C. B., Foxman, E. R. (1999). “Using Audience Response Systems in the Classroom: An Exploratory Investigation” Presented at the Annual Meeting of the Society of Business and Behavioral Sciences Las Vegas, NV
  • Aylesworth, A. B., Chapman, K., Dobscha, S. (1999). “Animal Companions and Marketing: Dogs are More than Just a Cell in the BCG Matrix!” Presented at the Association for Consumer Research San Antonio, TX
  • Aylesworth, A. B., Chapman, K., Dobscha, S. (1999). “Animal Companions and Marketing: Dogs are More than Just a Cell in the BCG Matrix!” Presented at the Association for Consumer Research Montreal, Canada
  • John, J., Aylesworth, A. B., Chapman, K. (1999). “The Significance of Situational Influences at the Service Encounter: The Case of Consumer Mood” Presented at the SERVSIG Services Research Conference Austin
  • John, J., Aylesworth, A. B., Chapman, K. (1999). “The Significance of Situational Influences at the Service Encounter: The Case of Consumer Mood”
  • Aylesworth, A. B., Chapman, K., Foxman, E. R. (1999). “The Use of Technology to Enhance Classroom Discussion: The Perception Analyzer”
  • Aylesworth, A. B., Chapman, K., John, J. (1998). “An Investigation of the Effects of the Consumer's Mood Valence and Arousal on Recall of a Service Encounter” Presented at the Northeast Business and Economics Association Conference Boston
  • Aylesworth, A. B., MacKenzie, S. B. (1995). “Program Context and Advertising Effectiveness” Presented at the Society for Consumer Psychology Hilton Head, South Carolina
  • Aylesworth, A. B. (1992). “Category Differentiation as a Modifying Factor in the Price-Quality Relationship” Presented at the Albert Haring Symposium Bloomington, IN

    • Reviews

  • Aylesworth, A. B. (1999). Book Review of Strategies for Implementing Integrated Marketing Communications by Larry Percy. , (16) 4 389-391.
  • Aylesworth, A. B. (1997). Book Review of The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout and Steve Rivkin. , (13) 3 56-57.

    • Service

    Service: Department

  • Course Coordinator for MK 250 Course Coordinator 2023-09-01 - Present
  • Committee Chair for Bentley University Marketing Department Promotion and Tenure Committee 2024-02-01 - Present
  • Committee Member for MK 250 Course Development 2023-01-01 - 2023-09-30
  • Committee Member for Racial Healing Challenge 2021-09-01 - 2022-12-31
  • Committee Member for Faculty Senate 2002-09-01 - Present

    • Service: Public

  • Committee Member for Methuen High School Marketing Program Advisory Board 2024-01-01 - Present

    • Service: Professional

  • Committee Member for New England Commission on Higher Education - 2024-10-31
  • Committee Member for New England Commission on Higher Education 2024-09-01 - 2024-09-30
  • Editorial Review Board Member for Journal of Marketing Education - Present
  • Committee Member for Methuen High School Marketing Program Advisory Group 2024-01-01 - 2024-12-31
  • External Reviewer for a Tenure Case for Franklin and Marshall College - 2023-05-31
  • Committee Member for New Englanmd Commission on HIgher Education - 2022-11-30
  • Committee Member for New England Commission on Higher Education - 2019-11-30
  • Committee Member for New England Association of Schools and Colleges Accreditation Team 2017-03-01 - 2017-03-31
  • Invited Lecture/Presentation for Leading Age - 2017-03-28
  • Accreditation Visitor for NEASC - 2014-11-30
  • Tenure Package External Reviewer for University of New Hampshire - 2013-04-30
  • Committee Member for Northeast Association of Schools and Colleges 2011-04-10 - 2011-04-12
  • Invited Lecture/Presentation for Beta Gamma Sigma - 2010-06-21
  • Editorial Review Board Member for Journal of Marketing Education 2007-01-01 - Present
  • Editorial Review Board Member for Journal of Advertising 2004-01-01 - Present
  • Editorial Review Board Member for Journal of Consumer Marketing 2004-01-01 - 2013-01-31

    • Service: University

  • Committee Member for Bentley University Professional MBA Student Experience Team 2025-10-01 - Present
  • Committee Member for Bentley University Professional MBA Core Implementation Team 2024-10-01 - Present
  • Committee Member for Bentley University Professional MBA Ignite Weekend Development Group 2024-10-01 - Present
  • Committee Member for Board of Trustees Student Affairs Committee 2024-10-01 - Present
  • Committee Member for First Generation Career Community Workstream of First Falcons Action Implementation Group 2024-10-01 - Present
  • Committee Member for Bentley University Academic Standards Committee 2024-09-01 - Present
  • Department Representative for Bentley University Admissions - 2024-11-30
  • On Camera Talent for Bentley University Office of Diversity and Inclusion - 2024-11-30
  • Task Force Member for Bentley University Graduate Academic Performance Task Group 2024-09-01 - 2024-11-30
  • Guest Speaker for Bentley University Career Services - 2024-09-30
  • Guest Speaker for Bentley University Center for Women in Business - 2024-09-30
  • Guest Speaker for Convocation - 2024-09-30
  • Committee Member for Pedagogical Innovation Unleashed Working Group, Badavas Center 2024-04-01 - Present
  • Guest Speaker for Bentley University Admissions - 2024-04-30
  • Committee Member for Academic Performance Committee Review Working Group 2023-01-01 - Present
  • Committee Member for Entrepreneurship Council 2023-01-01 - Present
  • Committee Member for Graduate Curriculum Committee 2022-09-01 - Present
  • Committee Member for Post-Baccalaureate Revitalization Committee 2022-09-01 - Present
  • Marshall and Alternate Name Reader for Commencement Committee - 2023-05-31
  • Committee Member for Graduate Academic Performance Committee - 2023-05-31
  • Guest Speaker for Graduate Admissions - 2023-03-25
  • Interviewer for Disabilities Services - 2022-12-31
  • Guest Speaker for Women in Business Summit Luncheon - 2022-09-30
  • Guest Speaker for Women's Leadership Program - 2022-09-30
  • Development of Class for Bentley University Professional MBA - 2024-11-30
  • Past Chair, Member of Senate Planning Committee for Faculty Senate 2022-07-01 - Present
  • Committee Member for Academic Leadership Committee 2022-05-01 - Present
  • Committee Member for Falcon Discovery Seminar Advisory Board 2022-05-01 - Present
  • Committee Member for Shared Governance Council 2022-01-01 - 2022-06-30
  • Guest Speaker for Graduate Admissions - 2022-03-31
  • Conference/Workshop Organizer for Graduate Admissions - 2022-03-09
  • Guest Speaker for Women's Leadership Program - 2022-02-28
  • Task Force Member for Executive Education Director Search Committee 2021-09-01 - 2021-12-31
  • Committee Member for Presidential Search Committee 2020-10-01 - 2021-05-31
  • Committee Member for Racial Justice Task Force 2020-09-01 - 2021-05-31
  • Committee Chair for New England Commission on Higher Education Re-accreditation team 2020-07-01 - 2022-12-31
  • Committee Member for Athletics Community Engagement and Brand Committee 2020-05-01 - 2021-05-31
  • Program Organizer for Learning, Education and Design Studio (LEADS) 2020-02-01 - 2021-02-28
  • for Commencement Name Reader - 2020-04-30
  • Task Force Chair for AAC&U Conference on General Education 2020-01-01 - 2020-04-30
  • Filmed On-Line Learning Etiquette Video for Keep Learning Website - 2020-03-31
  • Task Force Member for Bentley Guest Speaker Task Force 2020-01-01 - 2020-03-31
  • Committee Member for Search Committee, Director of Assurance of Learning and Accreditation - 2020-02-28
  • Guest Speaker for Badavas Center Launch Celebration - 2019-12-31
  • Committee Member for Director of Assurance of Learning Search Committee - 2019-12-31
  • Guest Speaker for Badavas Center SPARK Session - 2019-10-31
  • Guest Speaker for The Opioid Opportunity: Laws, Ethics and Community Impact - 2019-09-30
  • Committee Member for Undergraduate Student Experience Task Force - 2019-06-30
  • Committee Chair for Faculty Senate 2019-04-01 - 2022-06-30
  • Committee Member for University Marketing and Communication Committee 2019-06-01 - 2021-06-30
  • Committee Member for Search Committee, Associate Provost of Undergraduate Education - 2020-01-31
  • Committee Member for Provost Search Committee - 2019-12-31
  • Committee Member for Provost Structure Committee 2019-06-01 - 2019-10-31
  • Committee Member for Learning Steering Group - 2019-09-30
  • Task Force Chair for The Learning Transmography 2018-09-01 - 2019-09-30
  • Committee Member for Graduate Academic Performance Committee - 2019-05-31
  • Committee Member for BMBA Phoenix 2018-09-01 - 2018-10-31
  • Presenter for Bentley Marcomm Group - 2018-09-30
  • Committee Member for Spirit Campaign Committee 2018-04-01 - 2018-09-30
  • Committee Member for Analytics Small Working Group 2017-11-01 - 2018-06-30
  • Student Organization Advisor for Student Services 2017-09-01 - 2018-05-31
  • Guest Speaker for Center for Integration of Science and Industry - 2017-11-30
  • Mentor (Faculty) for First Year Seminar 2017-09-01 - 2017-11-30
  • Guest Speaker for Student Affairs - 2017-10-31
  • Student Organization Advisor for Bentley Women's Basketball Team 2016-10-01 - 2020-05-31
  • Guest Speaker for Bentley Alumni Association - 2017-06-08
  • for Commencement Name Reader - 2017-05-31
  • Student Organization Advisor for Graduate Marketing Organization 2015-09-01 - Present
  • Committee Member for Residential Education Faculty Advisory Committee 2016-04-01 - 2019-04-30
  • Task Force Member for Annual Review Template Committee 2016-04-01 - 2016-12-31
  • Commencement Name Reader for Commencement Name Reader - 2016-05-31
  • Class Advisor for BMBA Class of 2016 2015-10-01 - 2016-05-31
  • Hearing Board Member for Office of Academic Integrity - 2016-03-31
  • Guest Speaker for Career Services - 2015-11-30
  • Reader for Office of Academic Integrity - 2015-09-30
  • Board Member for Office of Academic Integrity - 2015-05-31
  • Committee Member for Teaching and Learning Council 2015-05-01 - 2018-09-30
  • Committee Member for Centennial Celebration 2015-05-01 - 2016-05-31
  • Commencement Name Reader for Commencement Name Reader - 2015-05-31
  • Guest Speaker for Career Services - 2015-03-31
  • Author for Observer Magazine - 2015-03-31
  • Panelist for PRIDE - 2014-11-30
  • Guest Speaker for Undergraduate Admissions - 2013-05-02
  • Guest Speaker for Career Services - 2013-03-22
  • Guest Speaker for English and Media Studies - 2012-10-31
  • Committee Member for Faculty Senate Planning Committee 2012-05-01 - Present
  • Department Chair for Bentley Department of Marketing 2012-06-01 - 2023-05-31
  • Committee Member for NEASC Accreditation Committee 2011-11-01 - 2013-11-30
  • Guest Speaker for Graduate School - 2012-07-31
  • Guest Speaker for Undergraduate Admissions - 2012-07-31
  • for Commencement Name Reader - 2012-05-31
  • Volunteer Judge for Pan-Hellenic Association - 2012-03-31
  • for Breakfast by Moonlight 2011-12-01 - 2011-12-31
  • Committee Member for GB 214 Textbook Team 2011-10-01 - 2011-12-31
  • Committee Chair for Senate 2011-07-01 - 2012-05-31
  • Task Force Member for "New" MBA, Innovation Module Task Force 2011-01-01 - 2012-05-31
  • Task Force Member for Business Studies Major Task Force 2011-05-01 - 2011-12-31
  • for Commencement Name Reader 2011-05-01 - 2011-05-31
  • Committee Member for Chief Marketing Office Search Committee 2010-12-01 - 2011-03-31
  • Committee Member for International Conference on Innovation and Teaching 2010-11-01 - 2011-03-31
  • Committee Member for "New" MBA Task Force 2010-10-01 - 2010-12-31
  • Presenter for First Week - 2010-09-30
  • Student Organization Advisor for Beta Gamma Sigma 2009-10-01 - 2012-05-31
  • Past Chair for Faculty Senate 2010-07-01 - 2011-06-30
  • Committee Member for Arts & Sciences Dean Search Committee 2009-09-01 - 2010-04-30
  • Presenter for Time Leadership Forum - 2010-04-22
  • for Career Brainstormer - 2010-04-14
  • Staff for Consent Day - 2010-04-08
  • Committee Member for MBA Concetrations Task Force 2009-10-01 - 2010-03-31
  • Performer for English Department Creativity Forum - 2010-02-22
  • Guest Speaker for Family Weekend - 2010-02-20
  • for Career Brainstormer - 2010-02-05
  • Committee Chair for Faculty Senate 2008-07-01 - 2010-07-31
  • Planner/Performer for First Year Seminar Plenary Session Committee 2007-01-01 - 2009-12-31
  • Task Force Member for Business Core Revision Task Force 2007-05-01 - 2009-05-31