Andy Aylesworth

  • Professor, Marketing
  • Ph.D. Indiana University
  • Master of Business Administration Indiana University
  • Bachelor of Science in Business Administration University of Illinois

Teaching Interests

Creativity;
Advertising and Promotion;
General Business;
Consumer Behavior;
Marketing Research;
Integrated Marketing Communication

Research Interests

The Pedogogy of Teaching Creativity;
Teaching Marketing;
Advertising Context;
Advertising Processing;
Consumer Behavior and Pets;
Improv Comedy Techniques and Pedagogy;
Learning Assessment

Consulting/Practice Interests

Building individual and team creativity

Bio

Primary teaching interests include creativity, advertising, integrated marketing communications, marketing research and event marketing. Current research interests include the pedagogy of teaching creativity, the effect of program context on advertising persuasiveness, the impact of elements of commercial messages on advertising persuasiveness, and pet-related consumer marketing. Has published articles in Journal of Advertising, Journal of Business Research, Advances in Consumer Research, and Journal of Consumer Marketing. Former account executive in the advertising industry. Received the Marketing Faculty of the Year Award.

Professional Memberships

  • Advances in Marketing Science
  • American Marketing Association
  • Association for Consumer Research
  • Society for Consumer Psychology
  • American Association of University Professors
  • Awards and Honors

  • 2018, Innovation in Teaching Award, Bentley University
  • 2014, Outstanding Reviewer, Journal of Advertising
  • 2010, Innovation in Teaching Award, Bentley University
  • 2008, Best Reviewer 2007 Award, American Academy of Advertising -- Journal of Advertising
  • 2005, Best Reviewer Award, American Academy of Advertising -- Journal of Advertising
  • 2000, Bentley Publication Award
  • 1999, Bentley Publication Award
  • 1998, Joseph M. Cronin Award for E cellence in Academic Advising, Bentley College
  • 1996, Marketing Faculty Member of the Year, Bentley College
  • 1995, Marketing Faculty Member of the Year, Bentley College
  • 1994, Doctoral Students Association Associate Instructor Teaching Award, Indiana University
  • 1992, Ralph L. Day Doctoral Dissertation Award, Indiana University
  • Publications

    Journal Articles


  • Aylesworth, A. B., Cleary, R. (2019). Re-Awakening Creativity for Business Leaders: Removing Obstacles. Journal for Business Education. 1-7.
  • Aylesworth, A. B. (2008). Improving Case Discussion with an Improv Mind-Set. Journal of Marketing Education, (30) 2 106-115.
  • Williams, C. B., Aylesworth, A. B., Chapman, K. (2003). E-Campaigns: The Use of the Web in Marketing Senate Candidates in 2000. Journal of Political Marketing.
  • Williams, C. B., Aylesworth, A. B., Chapman, K. J. (2002). The 2000 e-Campaign for U.S. Senate. Journal of Political Marketing, (1) 4 39-63.
  • Chapman, K., Aylesworth, A. B. (1999). Rave Reviews and Attitude Transfer: An Associational Network Perspective. Journal of Consumer Marketing, (16) 5 418-440.
  • Aylesworth, A. B., Goodstein, R. C., Kalra, A. (1999). The Effect of Archetypal Embeds on Feelings: An Indirect Route to Affecting Attitudes?. Journal of Advertising, (28) Fall 73-82.
  • Aylesworth, A. B., MacKenzie, S. B. (1998). Context is Key: The Effect of Program-Induced Mood on Thoughts about the Ad. Journal of Advertising, (27) Summer 17-31.
  • Olshavsky, R. W., Aylesworth, A. B., Kempf, D. (1995). The Price-Choice Relationship: A Contingent Processing Approach. Journal of Business Research, (33) July 207-218.

    Book Chapters


  • Aylesworth, A. B. (2013). Creativity and Fusion: Moving the Circles In Gordon M. Hardy and Daniel Everett, (Eds.) Shaping the Future of Business Education. 208-220. London: Palgrave Macmillan
  • Aylesworth, A. B., Lowe, P. M., Eshghi, A., Bowen, M., Dowd, L. A. (1996). Breathing Life into Marketing Theory: The 'Real World' Experience of The General Motors Marketing Internship In Hair, Joseph, (Eds.) . 483-485. New York, NY: Southwestern

  • Book Reviews


  • Aylesworth, A. B. (1999). [Review of the book Book Review of Strategies for Implementing Integrated Marketing Communications by Larry Percy ]. Journal of Consumer Marketing, (16) 4
  • Aylesworth, A. B. (1997). [Review of the book Book Review of The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout and Steve Rivkin ]. Journal of Consumer Marketing, (13) 3

  • Conference Proceedings


  • Aylesworth, A. B.Gribbons, W. M.Kirsch, G. E. (2013). An Interdisciplinary Approach to Building Creativity Skills among MBA Students Marekting Educators Association Proceedings.
  • Gribbons, W. M., .Aylesworth, A. B.Kirsch, G. E., . (2013). An Interdisciplinary Approach to Building Creativity Skills among MBA Students 2013 Marketing Educators’ Association Conference. 8 pages.
  • Aylesworth, A. B.Cleary, R. J. (2011). Building Divergent Thinking Skills among Graduate Students Marketing Educators Association, (Marketing Educators Conference)

  • Conference Papers


  • Aylesworth, A. B., Cleary, R. (). Re-Awakening Creativity for Business Leaders: Removing Obstacles. Forthcoming.
  • Aylesworth, A. B., Cleary, R. (). A Method of Assessing Creativity Gains for Use in the Business ClassroomMarketing Educators Association. Forthcoming.

  • Presentations

  • Aylesworth, A. B., Kirsch, Gesa, . (2020). “Mashing Up: Enhancing Student Creativity by Collaborating Across Diverse Cultures and Educational Degree Levels” Presented at the Harvaard University 2nd International Conference in Innovative Teaching: Applying New Approaches to Improve Higher Education
  • Cleary, Rick, ., Aylesworth, A. B. (2020). “Fostering Creativity in Undergraduate Mathematics Courses” Presented at the Mathematical Association of America Joint Mathematics Meetings Denver, CO
  • Aylesworth, A. B., Cleary, R. (2017). “A Method of Assessing Creativity Gains for Use in the Business Classroom” Presented at the Marketing Educators Association Marketing Educator's Conference San Diego, CA
  • Aylesworth, A. B., Cleary, R. (2016). “Re-Awakening Creativity for Business Leaders: Removing Obstacles” Presented at the Marketing Educators Association Marketing Educator's Association Annual Conference Denver, CO
  • Aylesworth, A. B., Xia, L. (2015). “Written and Warm or Typed and Smart? The Effects of Feedback Format on Student Perceptions of Faculty” Presented at the Marketing Educator's Association Marketing Educator's Association Annual Conference Las Vegas, NV
  • Aylesworth, A. B., Gribbons, W. M., Kirsch, G. E. (2013). “An Interdisciplinary Approach to Building Creativity Skills among MBA Students” Presented at the Marketing Educators Association Marketing Educators Conference Portland, OR
  • Aylesworth, A. B., Cleary, R. J. (2011). “Building Divergent Thinking Skills among Graduate Students” Presented at the Marketing Educators Association Marketing Educators Conference San Diego, CA
  • Aylesworth, A. B. (2008). “Improv Comedy: Techniques and Exercises” Presented at theMarketing Educators Association Salt Lake City
  • Aylesworth, A. B. (2008). “Marketing, Creativity and Improvisation”
  • Aylesworth, A. B. (2007). “Improving the Case Discussion with an Improv Mindset” Presented at theMarketing Educators' Conference San Antonio
  • Berdrow, I., Aylesworth, A. B. (2006). “Assessment for Learning in GB101 World of Business”
  • Chapman, K., Aylesworth, A. B. (2002). “Branding and Advertising on the Web: Is Mere Exposure Enough?”
  • Williams, C. B., Aylesworth, A. B., Chapman, K. (2001). “E-Campaigns: The Use of the Web in Marketing Senate Candidates in 2000”
  • Aylesworth, A. B., Goodstein, R., Unni, R. (2000). “The Effects of Consumer Control, Knowledge, and Motivation on Information Processing and Communication Effectiveness on the Web”
  • Aylesworth, A. B., Chapman, K., Williams, C. B., Foxman, E. R. (1999). “Using Audience Response Systems in the Classroom: An Exploratory Investigation ” Presented at theAnnual Meeting of the Society of Business and Behavioral Sciences Las Vegas, NV
  • Aylesworth, A. B., Chapman, K., Dobscha, S. (1999). “Animal Companions and Marketing: Dogs are More than Just a Cell in the BCG Matrix!” Presented at theAssociation for Consumer Research San Antonio, TX
  • Aylesworth, A. B., Chapman, K., Dobscha, S. (1999). “Animal Companions and Marketing: Dogs are More than Just a Cell in the BCG Matrix!” Presented at theAssociation for Consumer Research Montreal, Canada
  • John, J., Aylesworth, A. B., Chapman, K. (1999). “The Significance of Situational Influences at the Service Encounter: The Case of Consumer Mood” Presented at theSERVSIG Services Research Conference Austin
  • John, J., Aylesworth, A. B., Chapman, K. (1999). “The Significance of Situational Influences at the Service Encounter: The Case of Consumer Mood”
  • Aylesworth, A. B., Chapman, K., Foxman, E. R. (1999). “The Use of Technology to Enhance Classroom Discussion: The Perception Analyzer”
  • Aylesworth, A. B., Chapman, K., John, J. (1998). “An Investigation of the Effects of the Consumer's Mood Valence and Arousal on Recall of a Service Encounter” Presented at theNortheast Business and Economics Association Conference Boston
  • Aylesworth, A. B., MacKenzie, S. B. (1995). “Program Context and Advertising Effectiveness” Presented at theSociety for Consumer Psychology Hilton Head, South Carolina
  • Aylesworth, A. B. (1992). “Category Differentiation as a Modifying Factor in the Price-Quality Relationship” Presented at theAlbert Haring Symposium Bloomington, IN
  • Service

    Department Service


  • Committee Member for Faculty Senate 2002 - Present
  • University Service


  • Committee Member for Presidential Search Committee 2020 - Present
  • Committee Member for Racial Justice Task Force 2020 - Present
  • Committee Chair for New England Commission on Higher Education Re-accreditation team 2020 - Present
  • Committee Member for Athletics Community Engagement and Brand Committee 2020 - Present
  • Program Organizer for Learning, Education and Design Studio (LEADS) 2020 - Present
  • Committee Member for University Marketing and Communication Committee 2019 - Present
  • Committee Chair for Faculty Senate 2019 - Present
  • Task Force Chair for The Learning Transmography 2018 - Present
  • Student Organization Advisor for Bentley Women's Basketball Team 2016 - Present
  • Student Organization Advisor for Graduate Marketing Organization 2015 - Present
  • Department Chair for Bentley Department of Marketing 2012 - Present
  • Committee Member for Faculty Senate Planning Committee 2012 - Present
  • Commencement Name Reader - 2020
  • Task Force Chair for AAC&U Conference on General Education 2020 - 2020
  • Filmed On-Line Learning Etiquette Video for Keep Learning Website - 2020
  • Task Force Member for Bentley Guest Speaker Task Force 2020 - 2020
  • Committee Member for Search Committee, Director of Assurance of Learning and Accreditation - 2020
  • Committee Member for Search Committee, Associate Provost of Undergraduate Education - 2020
  • Guest Speaker for Badavas Center Launch Celebration - 2019
  • Committee Member for Director of Assurance of Learning Search Committee - 2019
  • Committee Member for Provost Search Committee - 2019
  • Guest Speaker for Badavas Center SPARK Session - 2019
  • Committee Member for Provost Structure Committee 2019 - 2019
  • Committee Member for Learning Steering Group - 2019
  • Guest Speaker for The Opioid Opportunity: Laws, Ethics and Community Impact - 2019
  • Committee Member for Undergraduate Student Experience Task Force - 2019
  • Committee Member for Graduate Academic Performance Committee - 2019
  • Committee Member for Residential Education Faculty Advisory Committee 2016 - 2019
  • Committee Member for BMBA Phoenix 2018 - 2018
  • Presenter for Bentley Marcomm Group - 2018
  • Committee Member for Spirit Campaign Committee 2018 - 2018
  • Committee Member for Teaching and Learning Council 2015 - 2018
  • Committee Member for Analytics Small Working Group 2017 - 2018
  • Student Organization Advisor for Student Services 2017 - 2018
  • Guest Speaker for Center for Integration of Science and Industry - 2017
  • Mentor (Faculty) for First Year Seminar 2017 - 2017
  • Guest Speaker for Student Affairs - 2017
  • Guest Speaker for Bentley Alumni Association - 2017
  • Other for Commencement Name Reader - 2017
  • Task Force Member for Annual Review Template Committee 2016 - 2016
  • Commencement Name Reader for Commencement Name Reader - 2016
  • Class Advisor for BMBA Class of 2016 2015 - 2016
  • Committee Member for Centennial Celebration 2015 - 2016
  • Hearing Board Member for Office of Academic Integrity - 2016
  • Guest Speaker for Career Services - 2015
  • Reader for Office of Academic Integrity - 2015
  • Commencement Name Reader for Commencement Name Reader - 2015
  • Board Member for Office of Academic Integrity - 2015
  • Guest Speaker for Career Services - 2015
  • Author for Observer Magazine - 2015
  • Other for Breakfast by Moonlight - 2014
  • Panelist for PRIDE - 2014
  • Other for Breakfast by Moonlight - 2014
  • Other for Breakfast by Moonlight - 2013
  • Committee Member for NEASC Accreditation Committee 2011 - 2013
  • Guest Speaker for Undergraduate Admissions - 2013
  • Guest Speaker for Career Services - 2013
  • Breakfast by Moonlight - 2012
  • Guest Speaker for English and Media Studies - 2012
  • Guest Speaker for Graduate School - 2012
  • Guest Speaker for Undergraduate Admissions - 2012
  • Breakfast by Moonlight - 2012
  • Other for Commencement Name Reader - 2012
  • Committee Chair for Senate 2011 - 2012
  • Task Force Member for "New" MBA, Innovation Module Task Force 2011 - 2012
  • President for Beta Gamma Sigma 2009 - 2012
  • Volunteer Judge for Pan-Hellenic Association - 2012
  • Other for Breakfast by Moonlight 2011 - 2011
  • Committee Member for GB 214 Textbook Team 2011 - 2011
  • Task Force Member for Business Studies Major Task Force 2011 - 2011
  • Past Chair for Faculty Senate 2010 - 2011
  • Other for Commencement Name Reader 2011 - 2011
  • Committee Member for Chief Marketing Office Search Committee 2010 - 2011
  • Committee Member for International Conference on Innovation and Teaching 2010 - 2011
  • Committee Member for "New" MBA Task Force 2010 - 2010
  • Presenter for First Week - 2010
  • Committee Chair for Faculty Senate 2008 - 2010
  • Committee Member for Arts & Sciences Dean Search Committee 2009 - 2010
  • Other for Breakfast By Moonlight - 2010
  • Presenter for Time Leadership Forum - 2010
  • Other for Career Brainstormer - 2010
  • Staff for Consent Day - 2010
  • Committee Member for MBA Concetrations Task Force 2009 - 2010
  • Performer for English Department Creativity Forum - 2010
  • Guest Speaker for Family Weekend - 2010
  • Other for Career Brainstormer - 2010
  • Planner/Performer for First Year Seminar Plenary Session Committee 2007 - 2009
  • Task Force Member for Business Core Revision Task Force 2007 - 2009
  • Professional Service


  • Editorial Review Board Member for Journal of Marketing Education 2007 - Present
  • Editorial Review Board Member for Journal of Advertising 2004 - Present
  • Committee Member for New England Commission on Higher Education - 2019
  • Reviewer, Journal Article for Journal of Consumer Marketing - 2019
  • Reviewer, Journal Article for Management Decision - 2019
  • Committee Member for New England Association of Schools and Colleges Accreditation Team 2017 - 2017
  • Keynote Speaker for Leading Age - 2017
  • Reviewer, Ad Hoc Reviewer for Marketing Educators Association - 2016
  • Accreditation Visitor for NEASC - 2014
  • Reviewer, Ad Hoc Reviewer for Academy of Marketing Science - 2014
  • Tenure Package External Reviewer for University of New Hampshire - 2013
  • Editorial Review Board Member for Journal of Consumer Marketing 2004 - 2013
  • Reviewer, Ad Hoc Reviewer for European Journal of Marketing - 2012
  • Reviewer, Ad Hoc Reviewer for Journal of Political Marketing - 2012
  • Committee Member for Northeast Association of Schools and Colleges 2011 - 2011
  • Invited Lecture/Presentation for Beta Gamma Sigma - 2010