Tamara Rabinovich

  • Adjunct Assistant Professor, Information Design and Corporate Communication
  • , Bentley University
  • Ed.D. Boston University
  • MS Technion - Israel Institute of Technology
  • BA Haifa University
  • Office: Adamian Academic Center - 190H | 781.891.2039 | trabinovich@bentley.edu
  • Department Phone: 781.891.3421 | Department Fax: 781.891.3125

Teaching Interests

UX design, Visual Communication, Content Development, Business Statistics

Research Interests

Distance education, teaching and learning in a hybrid Web-extended environment, UX design.

Bio

Dr. Rabinovich is a Sr. Consultant for Research and Learning Technologies. She researches and analyzes emerging and cutting edge technologies in business and educational fields. She performs outreach to faculty wishing to integrate technology into curriculum and research, consults faculty on effective integration of various technologies, and helps Bentley faculty to adapt learning technologies such as GoToMeeting, Saba (former Centra), and Turnitin.com. She also acts as a liaison for faculty teaching in Hybrid synchronous Web-extended classes delivered live via Saba Web conferencing software. Dr. Rabinovich brings more than seven years of university teaching experience in Computer Science and Technology, and currently teaches User Experience and Business Statistics courses. She holds a BA in Computer Science from Haifa University, Israel and an MS in Education of Technology and Science from Technion, Israel Institute of Technology. She earned her Doctorate in the Educational Media and Technology program at Boston University’s School of Education, where her research focused on distance learning.

Professional Memberships

  • EDUCAUSE 2005 - Present
  • Publications

    Journal Articles


  • Berthon, P., Pehlivan, E., Yalcin, T., Rabinovich, T. (2019). True, fake and alternative: a topology of news and its implications for brands. Journal of Product & Brand Management.
  • Rabinovich, T., Berthon, P., Fedorenko, I. (2017). Reducing the distance: financial services education in web-extended learning environments. Journal of Financial Services Marketing, (22) 3 126-131. (Link)
  • Fedorenko, I., Berthon, P., Rabinovich, T. (2016). Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation. Business Horizons, (59) 6
  • DesAutels, P., Berthon, P., Rabinovich, T., Pitt, L. (2014). It is emergent: five propositions on the relationship between creative consumers and technology. International Journal of Technology Marketing, (9) 1 72-85.
  • Alexander, M. M., Lynch, J. E., Rabinovich, T., Knutel, P. G. (2014). Snapshot of a Hybrid Learning Environment. Quarterly Review of Distance Education, (Vol. 15) 1 9-21.

    Conference Proceedings


  • Rabinovich, T.Horwitz, R. G. (2007). Humanizing online synchronous classes to minimize transactional distance AACE - Association for the Advancement of Computing in Education, (e-Learn 2007 - World Conference on E-Learning in Corporate, Government, Healthcare & Higher Education)
  • Rabinovich, T.Horwitz, R. G. (2006). The Extended Classroom: Providing on-campus and off-campus students with a comparable and rich learning experience AACE - Association for the Advancement of Computing in Education, (e-Learn 2006 - World Conference on E-Learning in Corporate, Government, Healthcare & Higher Education)

  • Presentations

  • Rabinovich, T., Berthon, P. (2015). “The Art of Evading Evasion: Technology Enabled Remote Supervision of Doctoral Research - Perspectives from Supervisors and Technology Consultants ” Presented at the Association For The Advancement Of Computing In Education (AACE) E-Learn - World Conference on E-Learning Kona, Hawaii, USA
  • Rabinovich, T., Berthon, P. (2014). “Evolving the Defense: Exploring and Managing the Technology Enhanced PhD Defense” Presented at theE-Learn 2014 - World Conference on E-Learning New Orleans, Louisiana, USA
  • Rabinovich, T., Shah, G. R. (2011). “From Research to Successful Deployment of Blackboard 9.1 at Bentley University” Presented at theNercomp - Blackboard User Group Worchester, MA, USA
  • Rabinovich, T., Horwitz, R. G. (2008). “Boosting synchronous Web-extended class delivery” Presented at the AACE - Association for the Advancement of Computing in Education e-Learn 2008 - World Conference on E-Learning in Corporate, Government, Healthcare & Higher Education Las Vegas, USA
  • Rabinovich, T., Horwitz, R. G. (2007). “Humanizing online synchronous classes to minimize transactional distance” Presented at the AACE - Association for the Advancement of Computing in Education e-Learn 2007 - World Conference on E-Learning in Corporate, Government, Healthcare & Higher Education Quebec City, Canada
  • Rabinovich, T., Horwitz, R. G. (2006). “The Extended Classroom: Providing on-campus and off-campus students with a comparable and rich learning experience” Presented at the AACE - Association for the Advancement of Computing in Education e-Learn 2006 - World Conference on E-Learning in Corporate, Government, Healthcare & Higher Education Honolulu, Hawaii, USA