Faculty Profile - Kim Donlan

Adjunct Lecturer, Marketing
Chief Executive Officer, RedSwan5
Writer, Social Media Today
MA, Massachusetts School of Professional Psychology, 2013
BSBA, Northeastern University, 2004
Certificate, Boston University, 2002
Office: Morison Hall 236 | 781.891._2079 | kdonlan@bentley.edu

Bio

Currently, Kim is the CEO of RedSwan5, a digital and brand strategy firm addressing business issues from both the customer and employee perspective to help companies and people respond to the new paradigm of co-created marketing environments. The firm is based on 25 years of real-world experience, her masterís thesis on the intersection of personal and corporate brands and her desire to define the process by which we should be marketing.

Teaching Interests

General Business, General Marketing, Digital Marketing, Branding and Messaging

Research Interests

Branding & Messaging in Co-created Environments Leadership Development & Psychology as Part of the Branding Process Mapping Digital Strategies based on Fundamental Psychological Changes from Media Consumption

Consulting/Practice Interests

Digital Strategies and Business Consultation Branding and Messaging Organizational Development and Leadership

Professional Links

http://RedSwan5.com