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Shelle  Santana

Assistant Professor, Marketing
PhD, NYU Stern School of Business, 2014
MPhil, NYU Stern School of Business, 2012
MBA, Duke University Fuqua School of Business , 1994
BS, Cornell University, 1989
Office: Morison Hall 240 | ssantana@bentley.edu
                       


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Bio

Shelle Santana is an Assistant Professor in the Marketing department. Prior to her career in academia, she worked in the financial services industry for American Express for more than a decade, where she held positions in Sales Planning, Product Management, and Marketing.

Teaching Interests

Professor Santana's teaching interests include Marketing Management, Marketing Strategy, Consumer Behavior, and Branding.

Research Interests

Broadly speaking, I am interested in how consumers make decisions in consumption contexts. More specifically, I explore how consumers respond to pricing information in the marketplace--how prices affect how we think, feel, and behave. In addition, I have a stream of research on the psychology of money. In this work I examine how consumers perceive, spend, and save currency in various forms such as cash, cards, and loyalty points.

Publications

Journal Article(s)
Santana, S., Morwitz, V. G. The Role of Gender in Pay-What-You-Want Contexts. Journal of Marketing Research. Forthcoming

Conference Presentations

Santana, S., Vera, S., Chacon, F. (2021). "Is the U.S. Going Cashless for Small-Value Transactions? Evidence from the Field" Presented at the UVA's Transformative Consumer Research .

Santana, S., Vera, S., Chacon, F. (2021). "Is the U.S. Going Cashless for Small-Value Transactions? Evidence from the Field" Presented at the Society for Consumer Psychology's Society for Consumer Psychology.

Santana, S., Xia, L., Wang, F. (2021). "Nostalgia: Triggers and Its Role on New Product Purchase Intentions." Presented at the Bentley University's Confronting the Pandemic with Research: Bentley University's Contribution.

Santana, S., Morwitz, V. G. (2021). Presented at the American Marketing Association's Winter AMA.

Service

Department Service
Committee Member for Marketing Department Research Committee, 2020 - Present

Professional Service
Conference/Workshop Track Chair for American Marketing Association, 2021 - Present
Reviewer, Ad Hoc Reviewer for Journal of Retailing , 2017 - Present
Reviewer, Ad Hoc Reviewer for Journal of Marketing Research, 2017 - Present
Committee Member for Society for Consumer Psychology, 2016 - Present