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Susan Dobscha

Associate Professor, Marketing
Associate Editor, Qualitative Methods and Critical Theory, European Journal of Marketing
Ph.D., Virginia Polytechnic Institute, 1995
Office: Morison Hall 203 | 781.891._2042 | sdobscha@bentley.edu
                       


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Bio

Teaching interests include consumer behavior and marketing research. Research interests include gender issues in marketing, consumer resistance to marketing tactics and technology, and relationship marketing critiques. Published articles have appeared in Harvard Business Review, Marketing Education Review, Journal of Public Policy and Marketing, and Journal of Retaiing. Previously taught at Virginia Tech and the College for International Studies in Madrid, Spain.

Teaching Interests

Consumer Behavior; Marketing Research; Gender in Organizations;

Research Interests

Consumer Culture Theory; Transformative Consumer Research; Gender Issues

Professional Memberships

Association for Consumer Research

Publications

Journal Articles
Dobscha, S., Foxman, E. R. (2012). Mythic Agency and Retail Conquest. Elsevier, 88 (2), 291-307.

Prothero, A., Dobscha, S., Freund, J., Kilbourne, W., Luchs, M., Ozanne, L., Thorgerson, J. (2011). Sustainable Consumption: Opportunities for Consumer Research and Public Policy. Journal of Public Policy and Marketing, 30 (1), 31-38.

Prothero, A., McDonagh, P., Dobscha, S. (2010). Is Green the New Black? Reflections on a Green Commodity Discourse Journal of Macromarketing, 30 (2), 147-159.

Dobscha, S., Group, T. V. (2010). Buying into Motherhood? Consumption Ambivalence and Liminality in Transitional Phases Consumption, Markets, and Culture, 13 (4), 373-397.

Bettany, S., Dobscha, S., O'Malley, L., Prothero, A. (2010). Moving Beyond Binary Opposition: Exploring the Tapestry of Gender in Consumer Research and Marketing. Marketing Theory, 10 (1), 3-28.

Dobscha, S., Group, T. V. (2010). Motherhood, Marketization, and Consumer Vulnerability. Journal of Macromarketing, 30 (4), 384-397.

Dobscha, S., Group, T. V. (2008). Reflections on Collaboration in Interpretive Consumer Research. Qualitative Market Research: An International Journal, 11 (2), 147-165.

Dobscha, S. (2006). The Road to Motherhood -- Commentary. Advertising and Society Review, 7 (3).

Dobscha, S. (2006). The Changing Image of Women in American Society: What Do Pregnant Women Represent in Advertising? Advertising and Society Review, 7 (3). (link)

Dobscha, S. (2006). Does My Bump Look Big in This? -- Commentary Advertising and Society Review, 7 (4).

Dobscha, S., Ozanne, J. (2001). An Ecofeminist Analysis of Environmentally Sensitive Women: Qualitative Findings on the Emancipatory Potential of an Ecological Life. Journal of Public Policy and Marketing, 20 (2).

Dobscha, S., Foxman, E. R. (1998). Rethinking the Principles of Marketing Course: Focus on Exchange. Marketing Education Review, 8 (1), 47-57.

Fournier, S., Dobscha, S., Mick, D. G. (1998). Preventing the Premature Death of Relationship Marketing. Harvard Business Review, 76 (1), 42-51.

Book Chapters
Dobscha, S, Prothero, A. (2012). (Re)Igniting Sustainable Consumption and Production Research Through Feminist Connections. In Cele C. Otnes and Linda Tuncay Zayer (Eds.), Gender, Culture, and Consumer Behavior (pp. 371-388). New York: . Routledge

McDonagh, P, Dobscha, S, Prothero, A. (2012). Sustainable Consumption and Production: Challenges for Transformational Consumer Research. In David Mick, Julie Ozanne, Cornelia Pechmann, Simone Pettigrew (Eds.), Transformative Consumer Research for Personal and Collective Well-Being (pp. 40). New York, NY: . Routledge

Dobscha, S, Prothero, A, McDonagh, P. (2011). (Re)Thinking Distribution Strategy: Principles from Sustainability. Marketing Management: A Cultural Perspective. Routledge

Dobscha, S, Ozanne, J. (2000). Marketing Divided Selves: Healing the Women/Nature Separation. In Caterall, Miriam, McLaren, Paulina, Stevens, Lorna (Eds.), . London: . Routledge Press

Book Reviews
Dobscha, S. (1997). [Review of the book Book Review]. Journal of Marketing Research.

Dobscha, S. (1995). [Review of the book Book Review]. Journal of Marketing Research.

Conference Proceedings and Presentations

Dobscha, S. (2013). "The Future of Sustainability Research." Presented at the American Marketing Association's American Marketing Association Summer Educaators Conference, Boston, MA.

Dobscha, S. (2013). "Gender and Globalization." Presented at the Consumer Culture Theory's Consumer Culture Theory, Tucson AZ.

Dobscha, S. (2013). "Families, Risk, and Identity." Presented at the Association for Consumer Research's Transformative Consumer Research, Lille, France.

Dobscha, S. (2012). Death and All His Friends: Death and Consumption. Presented at the Association for Consumer Research's Advances in Consumer Research, Vancouver, CA.

Dobscha, S. (2012). "The Future of Sustainability Research." Presented at the Association for Consumer Research's Advances in Consumer Research, Asia-Pacific, Queenstown, New Zealand.

Dobscha, S. (2012). "The Future of Gender Research in Marketing." Presented at the Association for Consumer Research's 10th Conference on Gender, Marketing, and Consumer Behavior, Queenstown, New Zealand.

Dobscha, S. (2012). "How to Kill a Brand in Three Easy Steps!." Presented at the Consumer-Brand Relationships , Boston, MA.

Dobscha, S., Arsel, Z. (2011). "Hybrid Prosocial Exchange Systems: The Case of Freecycle." Presented at the ACR's Association of Consumer Research, St. Louis, MO.

Dobscha, S. (2011). "Green Marketing in Careers, Careers in Green Marketing." Presented at the Green Workforce Training's Massachusetts Green Careers Conference, Marlborough MA.

Dobscha, S., Arsel, Z. (2010). "Local Acts, Global Impacts? Examining the Pro-Social, Non-Reciprocal Nature of Freecyclers" Presented at the ACR's Association of Consumer Research, London, England.

Group, T. V. (2008). Mothers' Perceptions of Fathers' Involvement in Baby Preparedness. Presented at the Association of Consumer Research, San Francisco, CA.

Group, T. V. (2008). "Buying Into Motherhood? Consumption Ambivalence and Liminality in Transitional Phases" Presented at the ACR's Consumer Culture Theory Conference, Boston, MA.

Group, T. V. (2007). Guiding, Chiding, Providing: Consumption and the Social Networks of Expectant Mothers. Presented at the Association of Consumer Research, Milan, IT.

Group, T. V. (2007). Challenges of Multiplicty in Interpretive Consumer Research: Multiple Members, Multiple Worldviews, Multiple Locations -- One Research Project?. Presented at the Interpretive Consumer Research Workshpe, Marseille, France.

Davies, A., Dobscha, S., Geiger, S., O'Donohoe, S., O'Malley, L., Prothero, A. (2006). The Making of a Mother: What Role Does Consumption Play in Mothering Experiences and Identities?. Presented at the European Marketing Academy Conference, Athens, Greece.

Dobscha, S., Sorenson, E. (2006). "Hall of Mirrors: Methodological Choices for Mothers Researching Mothers."

Davies, A., Dobscha, S., Geiger, S., O'Donohoe, S., O'Malley, L., Prothero, A. (2006). What Role Does Consumption Play in the Motherhood Identity? Exploring the Motherhood Institution, Motherhood Ideals, and Mothering Experience. Presented at the Macromarketing Conference, Queenstown, New Zealand.

Dobscha, S. (2003). "The Gendering of Public Technology Spaces: A Feminist Analysis of a Public Internet Center." Presented at the Association for Consumer Research, Toronto, ON.

Dobscha, S. (2003). "The Feminist's Wedding: Oxymoronic or Just Moronic."

Dobscha, S. (2003). "The Gendering of Public Technology Spaces: A Feminist Analysis of a Public Internet Center."

Dobscha, S. (2002). "The Analysis of Gender in Techno-Consumption."

Foxman, E. R., Dobscha, S. (2000). "Gendered Communication: Textual Analysis of Letters Written to Filene's Basement." Presented at the ACR 5th Gender, Marketing, and Consumer Behavior Conference, Chicago, IL.

Dobscha, S. (2000). "The Three Faces of E-Commerce: Analyzing an Online Shopper's Diary."

Aylesworth, A. B., Chapman, K., Dobscha, S. (1999). "Animal Companions and Marketing: Dogs are More than Just a Cell in the BCG Matrix!." Presented at the Association for Consumer Research, Montreal, Canada.

Aylesworth, A. B., Chapman, K., Dobscha, S. (1999). "Animal Companions and Marketing: Dogs are More than Just a Cell in the BCG Matrix!." Presented at the Association for Consumer Research, San Antonio, TX.

Ritson, M., Dobscha, S. (1999). "Marketing Heretics: Resistance Is/Is Not Futile." Presented at the Association For Consumer Research, Montreal, Canada.

Dobscha, S. (1998). "The Lived Experience of Consumer Rebellion Against Marketing." Presented at the Association for Consumer Research, Denver, CO.

Dobscha, S., Foxman, E. R. (1998). "Women and Wedding Gowns: Exploring a Discount Shopping Experience." Presented at the Gender, Marketing, and Consumer Behavior, San Francisco, CA.

Dobscha, S. (1998). "Marketing Heretics: Resistance is/is not Futile."

Dobscha, S. (1998). "Women and Wedding Gowns: Exploring A Discount Shopping Experience."

Foxman, E. R., Dobscha, S. (1997). "The Filene's Basement Bridal Sale: A Content Analysis of Store-Authored and Media-Authored Communications about a Retail Event." Presented at the Conference of the Academy of Marketing Science, Coral Gables, FL.

Dobscha, S. (1997). "Elucidating the Women-Nature Link."

Dobscha, S. (1997). "The Lived Experience of Consumer Rebellion Against Marketing."

Foxman, E. R., Dobscha, S. (1996). "Teaching Principles of Marketing from a Multicultural Perspective: A Proposed Exchange Framework." Presented at the Multicultural Marketing Conference, Virginia Beach, VA.

Dobscha, S. (1996). "Teaching Principles of Marketing from a Multicultural Perspective: A Proposed Exchange Framework."

Dobscha, S., Petkus, E. (1995). "Deep, Dark Green: An In-Depth Look at Environmentally-Sensitive Consumers' Participation in Environmental Organizations."

Dobscha, S., Mentzer, J. T., Littlefield, J. E. (1994). "Do External Factors Play an Antecedent Role to Market Orientation?" Presented at the Conference of the Academy of Marketing Science, Nashville, TN.

Dobscha, S. (1994). "Do External Factors Play an Antecedent Role to Market Orientation?"

Dobscha, S. (1993). "Women and the Environment: Applying Ecofeminism to Environmentally-Related Consumption." Presented at the Association for Consumer Research, Vancouver, Canada.

Dobscha, S. (1993). "Paid vs. Unpaid Labor: A Feminist Analysis of Women's Participation in Environmentally-Related Consumption."

Dobscha, S. (1992). "Ecofeminism: Principles and Practices for Researchers."

Artistic and Professional Performances and Exhibits

Voices from the Basement

Service

Department Service
Committee Chair for Faculty Hiring Committee, 2012 - Present
Committee Chair for Marketing Department Faculty Hiring Committee, 2013 - 2013
Committee Chair for Marketing Department Chair Search Committee, 2010 - 2011

University Service
Committee Member for Promotion and Tenure, 2010 - 2013
Committee Chair for Salary and Benefits, 2002 - 2012

Professional Service
Chairperson for "Meet the Editors Session" - 2013
Chairperson for "Meet the Editors Breakfast" - 2012