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Rhonda R. Thomas-Florimbi

Adjunct Assistant Professor, Marketing
Ph.D., University of Texas, 1994
MBA - Executive Program, Southern Methodist University, 1989
B.A., University of Texas, 1980
Office: Morison Hall 236 | 781.891._2079 | rthomasflorimbi@bentley.edu
                       


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Bio

I have been a small business owner multiple times, a software executive also multiple times, and a benefactor a contributor to the performing and visual arts. I have worked for companies like American Airlines, KPMG, Deloitte Consulting, Suffolk University, Southern Methodist University,, and others...I also assist many new entrepreneurial ventures and established corporate 1000 companies via consulting projects to help them define their markets, products, branding and develop their Social Media presence. I have a strong interest in visual products/interior design (NCIDQ) certification and import/export businesses.

Teaching Interests

Consumer Behavior & Branding Social Media Marketing/Management Entrepreneurship/Start-ups Services Marketing Advertising - Marketing Communications Retail Marketing

Research Interests

I enjoy evaluating and measuring things that result in positive changes for businesses - or are relevant for introducing new technologies to the market. I like to work with businesses that are trying to make a meaningful change to the world and business environment...alas, many of these findings can't be published, per the academic community,

Consulting/Practice Interests

Serial start-up Executive in various industries from Healthcare IT/software to Custom Manufacturing. Experienced as President/Co-Founder in pioneering emerging technology in healthcare IT - with successful exit to major HCIT international vendor. Interest in Architectural and Design Community with - strong sales and product development experiences, along with managing professional services business.