Browse

Browse

Back to Homepage

Roberta Pellant

Adjunct Lecturer, Marketing
EdD, St. Mary's University, 2004
MS, Mankato State University, 1996
BA, College of Saint Catherine, 1993
Office: Morison Hall 236 | 781.891._2079 | rpellant@bentley.edu
                       


Expand All
Collapse All

Bio

Along with teaching at Bentley University, Bobby joined Bum Boosa® Bamboo Products, a Cape Cod based maker of eco-friendly 100% bamboo first to market disposable products as a consultant, eventually transitioning into principal owner and VP of Marketing and Organizational Development. She supports Bum Boosa®’s green initiative and women-run company, being the essential force for obtaining accreditation in the Women's Business Enterprise National Council for Women Owned Businesses. She contributes business experience, high energy and enthusiasm of initiating culture change to move Bum Boosa® to the next level.

Teaching Interests

Dr. Pellant joined Bentley University in 2006, teaching integral Management courses in Organizational Behavior, Leading and Developing High Performance Teams, as well as, Organization and the Environment. Professor Pellant has acted as a Project Manager to student teams in Integrated Business Functions, a corporate immersion undergraduate class. In six out of seven semesters, a student team in Bobby’s section won the Distinguished Harnett Business Plan Award, given to the most comprehensive business plan, incorporating the best ideas for development for an organization, which was independently voted on by four faculty members along with respective company representatives for whom the plan was written for. This is a monetary award matched by the businesses. In the Marketing Department, Bobby teaches core classes in Marketing and Operations, International Marketing, eMarketing, case driven Marketing Management, along with graduate Corporate Immersion. Corporate partnerships have included: IBIS, Snack Aisle, Cakes for Occasion, Bum Boosa®, and Mmofra Trom. Additionally, Bobby has guided students through directed studies, service learning, and acts as a First Year Advisor. She is a proponent of the praxis approach, paperless classrooms, sustainability and product upcycling.

Research Interests

Postdoctoral efforts include researching implicit bias in outsourcing decision schemes and accountability and decision rules that effectively debias prediscussion preferences. She has obtained a 36 hour course certificate in Online Marketing. As part of the Wilder Teaching Professorship, funding was provided to Bobby to attend The Art and Craft of Discussion Leadership Part I and II, as part of the Harvard Business Review Case Study Seminars. She is currently enrolled in the three year sustainability program at Harvard, taking five graduate courses to acquire foundational knowledge in environmental management and build skills to implement best practices in sustainability management.

Consulting/Practice Interests

Bobby has managed marketing programs and consulted with five different franchise locations in the Boston area, mainly focusing on communication, promotion and pricing strategy, and implementing several new successful product launches. She has been integral in mentoring women establishing small start-up companies. As a consultant, Bobby has shared her organizational development knowledge with other women business owners through creation of marketing plans and speaking engagements.

Professional Links

http://www.bumboosa.com
http://www.linkedin.com/in/bobbypellant