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Perry M Lowe

Senior Lecturer, Marketing
Founder, Corporate Immersion Institute
MBA, Columbia University, 1968
BA, Harvard College, 1966
Office: Morison Hall 242 | 781.891._3139 | plowe@bentley.edu
                       


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Bio

Professor Lowe is a specialist in social media and has worked with more than a dozen companies in his Corporate Immersion classes in the past few years. These include Microsoft, LogMeIn, Groove, SocialVibe, KickApps, GreatPaths, FreeFi Networks, BuyDomains, SportsMates, Napster, Ruckus, SmartWorlds, NameMedia, CareerPath, Avenue 100, and others. Corporate Immersion project courses at the graduate and undergraduate level enable students and industry to jointly solve current business problems. Other recent companies include General Motors, Welch's, HP, Newsweek Magazine, The Federal Reserve Bank of Boston, The Boston Chamber of Commerce,Toshiba, Sony, Mazda, Dunkin Donuts, McLean Hospital, Fidelity Investments, Sperry Top-Sider, U Foods, Trans Lux, and numerous start ups. Perry Lowe's applied research has focused on the use of technology to accelerate learning and he is considered a national authority on Tablet PCs. Lowe has also worked closely with Microsoft Corporation on the development and testing of new software and hardware. He has also been a judge in the Microsoft U.S. and International 2008 Imagine Cup software development competition for college students. For Imagine Cup 2009, Lowe helped expand the scope of the competition to include primary market research and a Business Plan to increase the commercialization potential for all participants. His further work in the international arena includes the co-founding of The Consortium for the Study of Virtual Global Collaboration which enables students at the National University of Ireland in Galway, University of Ulster, Northern Ireland, University of Massachusetts in Amherst and Bentley to work collaboratively over the web in cross-cultural and cross-functional project teams. More recently, he was named the 2010 co-recipient of the EFMD Excellence in Practice Award at the EFMD Annual Conference in Wiesbaden, Germany for his Corporate Immersion projects and hosted the Bentley University Collaborative Consumption Summit featuring Rachel Botsman, and CEO's from Swap.com, RelayRides, and RentCycle. Prior to Bentley, he was a product manager at General Foods and at Gillette, and also worked as director of marketing for Estee Lauder Cosmetics. His entrepreneurial interests include co-founding Cinema Centers Corporation and Theater Management Services as well as the Lowe Group of Companies, focusing on broadcasting, hospitality and real estate. Among his publication credits are co-editor, The Movie Business, Prentice Hall, 1983; and co-editor, The General Motors Marketing Internship Public Relations Handbook, Sgro Promo Associates, 1996. An expert in the development of long-term relationships between industry and education, Perry Lowe has been quoted in the Financial Times, The New York Times, Boston Globe, Investor's Business Daily, The Chronicle of Higher Education, Entrepreneur, Computerworld and by the Associated Press. His teaching has earned him Bentley's Teacher of the Year in 1995, Marketing Professor of the Year in 1997, and Who's Who Among America's Best Teachers Hall of Fame.

Consulting/Practice Interests

Founder of Corporate Immersion Classes and The Corporate Immersion Institute

Professional Links

http://www.bentley.edu/centers/corporate-immersion-institute
http://

Awards and Honors

2010, 2010 Excellence in Practice Award, The European Foundation for Management Development (EFMD)

Publications

Book Chapters
Aylesworth, A. B, Lowe, P. M, Eshghi, A, Bowen, M, Dowd, L. A. (1996). Breathing Life into Marketing Theory: The 'Real World' Experience of The General Motors Marketing Internship. In Hair, Joseph (Eds.),  (pp. 483-485). New York, NY: . Southwestern