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Gary Ottley

PhD Student
Lecturer, Babson College
MBA, Babson College, 1997
BS, University of the West indies, 1992

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Marketing consultant turned marketing doctoral student.

Teaching Interests

Marketing core; marketing analytics; brand management; socially conscious marketing.

Research Interests

Marketing strategy; socially conscious marketing; conscious capitalism and marketing; stakeholder marketing.

Consulting/Practice Interests

Pricing; socially conscious marketing; business strategy.

Awards and Honors

1995, Fulbright International Scholar, Fulbright Association


Journal Article(s)
Ottley, G., Sisodia, R., Buono, A. F. (2014). Student Beliefs and Attitudes toward Business: Shaping the Views of First Year Business Students - A Preliminary Study. SAM Advanced Management Journal, 78 (4), 35-45.

Conference Presentations

Ottley, G. "The Consumer As Citizen: Rethinking “Customer Satisfaction”." Presented at the American Marketing Association's 2014 AMA Marketing and Public Policy Conference, Boston, MA.

Ottley, G., Lusch, R., Sisodia, R., Nasr, N. I. (2016). "Conscious Marketing: Meaning, Relevance, Determinants, and Consequences." Presented at the American Marketing Association's Winter AMA.

Ottley, G. (2014). "Rethinking Customer Centricity: An Exploratory Study in Food Marketing." Presented at the American Marketing Association's 2014 AMA Winter Educators Conference, Orlando, FL.

Artistic and Professional Performances and Exhibits


Professional Service
Reviewer, Journal Article for Journal of Marketing Education - Present