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Marilou A. Barsam

Adjunct Lecturer, Marketing
MBA, Bentley University, 1998
Office: Morison Hall 236 | 781.891._2079 | mbarsam@bentley.edu
                       


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Bio

Marilou's marketing and advertising career has included marketing positions in the retail, and publishingindustry. She worked in account management for two worldwide agencies, BBDO and McCannErikson. AS a result of her experience in traditional marketing she was one of the first pioneers in translating traditional marketing practices to the internet. Ove rthe years she has contributed to a series of books published by Aspatore Books on c-level and marketing intelligence, served as an ongoing contributor to BtoB magazine's "Ask the Expert" column, and is currently a resident expert on online best marketing practices for "Media Shepard". She published her first book on "The Evolution of Online Marketing' in 2012 and currently divides her time between consulting businesses and teaching college-level marketing courses.

Teaching Interests

digital marketing, integrated marketing

Research Interests

online buyer's habits- co-authored research with Google on the research activity of technology buyers on the internet

Consulting/Practice Interests

Best Practices in Online Marketing, Research on buying audience patterns, content strategies for effective marketing online, audience dataanalytics and how to translate them into action-oriented plans for increased sales, webcast scripting for marketing presentations, Development of Integrated Online marketing plans

Professional Links

http://www.linkedin.com/in/MarilouBarsam

Publications

Books
Barsam, M. A. (2012). "The Evolution of Online Marketing". (link)

Book Chapters
Barsam, M. A. (2006). "Anticipating the Ever-Changing Onine Landscape". In Eddie Fournier, Laura Kearns (Eds.), Goals for Successful Marketing Executives (pp. p.65-75). Aspatore Books