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Lan Xia

Associate Professor, Marketing
Ph.D., U of Illinois-Urbana-Champaign, 2003
MS, U of Illinois-Urbana-Champaign, 1998
Office: Morison Hall 234 | 781.891._2468 | lxia@bentley.edu
                       


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Bio

Primary research interests in consumer behavior including consumer perceptions of pricing and promotion tactics, consumer information processing, e-commerce, and retailing. Has published articles in Journal of Marketing, Journal of Consumer Psychology, Journl of Retailing, Journal of Interactive marketing, Journal of Service Research, Journal of Economic Psychology, and Journal of Product & Brand Management.

Teaching Interests

E-commerce; Retailing; Pricing

Research Interests

Consumer Information Processing; Behavior Pricing; E-commerce; Service and Satisfaction

Professional Memberships

Academy of Marketing Science
American Marketing Association
Association for Consumer Research
Marketing Science Institute
Society for Consumer Psychology

Awards and Honors

2014, Bentley Summer Research Grant, Bentley University
2014, Bentley FAC grant, Bentley Faculty Affairs Committee
2013, Bentley Summer Research Grant, Bentley University
2013, Bentley FAC grant, Bentley Faculty Affairs Committee
2012, Bentley Summer Research Grant, Bentley
2012, Bentley FAC Grant, FAC committee
2010, Bentley Summer Research Grant
2009, Bentley Faculty Development Grant
2009, Bentley Publication Award
2009, Bentley Summer Research Grant
2008, Bentley University Faculty Development Grant
2008, Bentley University Summer Research Grant
2007, Bentley College Summer Grant
2006, Bentley College Publication Award
2005, Bentley College Publication Award
2003, 2002-2003 Richard D. and Maria Irwin Dissertation Fellowship
2003, FMC Fellowship
2003, Sudman Award for Teaching Excellence
2002, Sudman Award for Research Excellence
1999, AMA Summer Educator's Conference Best Track Paper on Marketing on the Internet and E-Commerce

Publications

Journal Article(s)
Xia, L. Consumers' Judgments of Numerical and Price Information. Journal of Product & Brand Management, 12 (5), 275-292. Forthcoming

Xia, L., Monroe, K. B. Price Partition on the Internet. Journal of Interactive Marketing, 18 (4), 63-73.

Xia, L. Effects of Companies’ Responses to Consumer Criticism in Social Media . International Journal of Electronic Commerce, 17 (4).

Xia, L., Kukar-Kinney, M. Examining the penalty resolution process: Building loyalty through gratitude and fairness . Journal of Service Research, 16 (4), 518-532.

Xia, L., Suri, R., , . Trading Effort for Money: Consumers’ Cocreation Motivation and the Pricing of Service Options. Journal of Service Research, 17 (2), 228-241.

Xia, L., Kukar-Kinney, M. For Our Valued Customers Only: Examining Consumer Responses to Preferential Treatment Practices. Journalof Business Research (67 (11)), 2368-2375.

Kukar-Kinney, M., Xia, L., Monroe, K. B. (2011). When a Promotion is Denied: The Effects of Decision Stage on Perceptions of Promotion and Price Fairness. Economic and Business Review, 11 (3).

Xia, L., Kukar-Kinney, M., Monroe, K. B. (2010). Effects of Consumers’ Efforts on Price and Promotion Fairness Perceptions. Journal of Retailing, 86 (1), 1-10.

Xia, L., Monroe, K. B. (2010). Is a Good Deal Always Fair? Examining the Concepts of Transaction Value and Price Fairness Journal of Economic Psychology, Online. (link)

Xia, L. (2010). An Examination of Consumer Browsing Behaviors. Qualitative Market Research.

Viswanathan, M., Torelli, C. J., Xia, L., Gau, R. (2009). Understanding The Influence of Literacy On Consumer Memory: The Role of Pictorial Elements. Journal of Consumer Psychology, 18 (July).

Xia, L., Monroe, K. B. (2009). The Influence of Pre-Purchase Goals on Consumers' Perceptions of Price Promotions. International Journal of Retail & Distribution Management, 37 (8), 680-694.

Xia, L. (2009). Going Beyond Perceived Economic Value: A Tribute to Kent Monroe. American Marketing Association, 66-78.

Xia, L., Nasr, N. I. (2008). Word of Mouse: The Role of Cognitive Personalization in Online Consumer Reviews. Journal of Interactive Advertising Research, 9 (1), 3-13.

Xia, L., Bechwati, N. N. (2008). Word of Mouse: The Role of Cognitive Personalization in Online Consumer Reviews. Journal of Interactive Advertising, 9 (1). (link)

Herrmann, A., Xia, L., Monroe, K. B., Huber, F. (2007). The Influence of Price Fairness on Consumer Satisfaction: An Empirical Test in the Context of Automobile Purchases. Journal of Product & Brand Management, 16 (1), 49-58.

Kukar-Kinney, M., Xia, L., Monroe, K. B. (2007). Consumers' Perceptions of the Fairness of Price-Matching Refund Policies. Journal of Retailing, 83 (3), 325-337.

Xia, L. (2005). Memory Distortion and Consumer Price Knowledge. Journal of Product & Brand Management, 14 (5), 338-347.

Xia, L., Monroe, K. B., Cox, J. L. (2004). The Price is Unfair!: A Conceptual Framwork of Price Fairness Perceptions. Journal of Marketing, 68 (4), 1-15.

Xia, L., Monroe, K. B. (2004). Consumer Information Acquisition: A Review and an Extension. Review of Marketing Research, 1, 101-152.

Nasr, N. I., Xia, L. (2003). Do Computers Sweat? The Impact of Perceived Effort of Online Decision Aids on Consumers' Satisfaction with the Decision Process Journal of Consumer Psychology, 13 (1&2), 139-148.

Xia, L., Sudharshan, D. (2002). Effects of Interruptions on Consumer Online Decision Processes. Journal of Consumer Psychology, 12 (3), 265-280.

Wansink, B., Xia, L. (1999). Influencing the Stopping Decisions of the Traveling Public. Journal of Transportation Research (The NATSO Foundation), 1 (1), 35-48.

Book Chapters
Xia, L. Perceptions of Fairness and Unfairness. The Dark Side of Relationship Marketing. Routledge

Monroe, K. B, Xia, L. (2006). The Price is Unfair! Reforming Price Management. In Jagdish N. Sheth, Rajendra S. Sisodia (Eds.),  (pp. 158-165). Armonk, New York: . M.E. Sharpe

Conference Proceeding(s)
Xia, L. (2012). What Thoughts Count? Examining the Impact of Gift-GIving on Relationship Realignment ACR, Association of Consumer Research Asia-Pacific Conference.

Xia, L. (2012). For Our Valued Customers Only: Examining Consumer Responses to Preferential Treatment Practices. ACR, Association of Consumer Research Annual Conference.

Xia, L. (2011). When One’s Gain is Another’s Loss: Examine Consumers’ Value and Fairness Perceptions. Association of Consumer Research, ACR Asia-Pacific Conference.

Xia, L. (2011). Effects of Brand Personality and Response to Consumer Criticism in Social Media. Association of Consumer Research, ACE Asian-Pacific Conference.

Xia, L. (2011). Fairness and Gratitude: Examining Consumers’ Reactions to Penalty Resolutions . Academy of Marketing Science, 15th AMS World Marketing Congress Conference.

Xia, L. (2010). Set Me Free and I will Stay: Examining the Effect of Locked-in Commitment. Society of Consumer Psychology, Annual Conference of Society of Consumer Psychology.

Xia, L., Monroe, K. B. (2009). The Influence of Pre-Purchase Goals on Consumers' Perceptions of Price Promotions.

Xia, L. (2009). Concerned but not Willing to Pay? Examining Consumers' Pro-Environmental Attitude and Behaviors 

Xia, L., Fan, X. (2008). Who should do the work? Effects of Customer Participation on Satisfaction , AMA Winter Conference.

Kim, Y. "., Xia, L. (2008). Negative Word-of-Mouth: Its Influence on Existing Customers.

Xia, L., Monroe, K. B. (2006). The Effects of Unintended Information Acquisition.

Xia, L., Nasr, N. I. (2006). Positive Word of Mouse: The Role of Personalization.

Conference Paper(s)

Conference Presentations

Xia, L., Nasr, N. I. (2014). "Combining Good Deeds with Good Deals: The Influence of Price Promotion on Consumers’ Intention to Participate in Donations at Checkouts." Presented at the Association of Consumer Research's Association of Consumer Research Annual Conference, Baltimore, MD.

Nasr, N. I., Xia, L. (2014). "When Does Responsible Acquisition Lead to (Ir)Responsible Consumption?" Presented at the American Marketing Association's AMA Public Policy Conference, Boston, MA.

Xia, L., Nasr, N. I. (2014). "Good Deeds at Checkout: Examining Consumers’ Responses to checkout Donations." Presented at the American Marketing Association's AMA Service SIG Conference, Thessaloniki, Greece.

Kukar-Kinney, M., Xia, L. (2014). "I want what others bought: Investigating the effectiveness of number of deals purchased in influencing consumer response to daily deal promotions." Presented at the Academy of Marketing Science's Academy of Marketing Scicen Annual Conference, Indianapolis, IN.

Xia, L., Nasr Bechwati, N. (2013). "Good Deeds and Good Deals: The Influence of Price Promotion on Consumers’ Intention to Participate in Donations at Checkouts."

Xia, L., Kukar-Kinney, M. (2013). "Social comparison and Cross-consumer Effect of Preferential Treatment on Fairness Perceptions." Presented at the Frontiers in Service Conference, Taipei.

Xia, L. (2012). "For Our Valued Customers Only: Examining Consumer Responses to Preferential Treatment Practices." Presented at the ACR's Association of Consumer Research Annual Conference, Vancouver, CA.

Xia, L. (2012). "What Thoughts Count? Examining the Impact of Gift-GIving on Relationship Realignment" Presented at the ACR's Association of Consumer Research Asia-Pacific Conference, Queenstown, NZ.

Xia, L., Kukar-Kinney, M. (2012). "Examining Consumer Response to Preferential Treatment." Presented at the AMA's American Marketing Association Service SIG Annual Conference, Helsinki, FL.

Xia, L. (2011). "Fairness and Gratitude: Examining Consumers’ Reactions to Penalty Resolutions." Presented at the Academy of Marketing Science's 15th AMS World Marketing Congress Conference, Reims, France.

Xia, L. (2011). "Effects of Brand Personality and Response to Consumer Criticism in Social Media." Presented at the Association of Consumer Research's ACE Asian-Pacific Conference, Beijing, China.

Xia, L. (2011). "When One’s Gain is Another’s Loss: Examine Consumers’ Value and Fairness Perceptions." Presented at the Association of Consumer Research's ACR Asia-Pacific Conference, Beijing, China.

Xia, L., Kukar-Kenney, M. (2010). "To Punish or To Forgive: Examining the Effects of Consumer Penalties." Presented at the Babson College's Behavorial Pricing Conference (12th), Babson College.

Xia, L. (2010). "Set Me Free and I will Stay: Examining the Effect of Locked-in Commitment." Presented at the Society of Consumer Psychology's Annual Conference of Society of Consumer Psychology, Tempa, FL.

Xia, L., Suri, R. (2009). "Saving Money by Working - Customer Participation and Service Pricing." Presented at the Association of Consumer Research annual conference, Pittsburg, PA.

Xia, L. (2009). "Concerned but not Willing to Pay? Examining Consumers' Pro-Environmental Attitude and Behaviors"

Xia, L., Monroe, K. B. (2009). "Getting a Good Deal but Is it Always Fair? Examining Transaction Value and Price Fairness"

Xia, L., Monroe, K. B. (2009). "The Influence of Pre-Purchase Goals on Consumers' Perceptions of Price Promotions."

Xia, L., Suri, R. (2009). "Trading Effort for Money - Customer Participation and Service Pricing."

Xia, L., Fan, X. (2008). "Who should do the work? Effects of Customer Participation on Satisfaction" Presented at the AMA Winter Conference, Austin, TX.

Xia, L., Monroe, K. B. (2008). "Does a Fair Price Means a Good Deal? Examining the Differences between Transaction Value and Fairness Perceptions"

Xia, L. (2008). "Going Beyond Perceived Economic Value---- A Tribute Tto Kent Monroe and Some Thoughts on Behavioral Pricing Research."

Kim, Y. "., Xia, L. (2008). "Negative Word-of-Mouth: Its Influence on Existing Customers."

Kim, Y. "., Xia, L. (2007). "The Impact of Negative Word-of-Mouth on Existing Customers."

Xia, L., Kukar-Kinney, M., Monroe, K. B. (2007). "The Influence of Consumers' Efforts on Price and Promotion Fairness Perceptions."

Xia, L., Monroe, K. B. (2007). "Transaction Value and Price Fariness."

Xia, L., Nasr, N. I. (2006). "Word of Mouse: The Role of Personalization in Online Consumer Reviews." Presented at the American Marketing Association Winter 2006, St. Petersburg.

Xia, L., Nasr, N. I. (2006). "Positive Word of Mouse: The Role of Personalization."

Torelli, C. J., Viswanathan, M., Xia, L. (2006). "Literacy and Consumer Memory." Presented at the Society of Consumer Psychology annual conference, St. Pete Beach, FL.

Xia, L., Monroe, K. B. (2006). "The Comparison Processes and Consequences of Price Fairness."

Xia, L., Monroe, K. B. (2006). "The Effects of Unintended Information Acquisition."

Xia, L. (2005). "Consumers Perception of Loyalty Card Programs."

Xia, L. (2005). "Discount or Reward: Consumers Perception of Credit Card Rebate/Reward Programs."

Chandrashekaran, R., Monroe, K. B., Xia, L. (2005). "Down the Beaten Path to Roads Less Traveled: The Effects of Providing both Absolute and Relative Saving Information in Retail Price Advertisements."

Roggeveen, A. L., Xia, L., Monroe, K. B. (2005). "Effect of Price Partitioning on Pre- and Post-Purchase Behavior."

Xia, L., Kukar-Kinney, M., Monroe, K. B. (2005). "The Effects of Promotion Restrictions on Perceptions of Promotion and Price Fairness."

Xia, L., Monroe, K. B. (2003). "Do Consumers Process Prices Like Numbers: Comparative Judgments of Numerals and Prices." Presented at the AMA Winter Educator's Conference, Olando, FL.

Xia, L. (2002). "Affect as Information: the Role of Affect in Consumer Online Behaviors." Presented at the Association for Consumer Research, Austin, TX.

Xia, L., Nasr, N. I. (2002). "Shopping Using Decision Aids: The Impact of Perceived Effort on Satisfaction with the Decision Process." Presented at the Society for Consumer Psychology, Scottsdale, AZ.

Nasr, N. I., Xia, L. (2002). "Shopping Using Decision Aids: The Impact of Perceived Effort on Satisfaction with the Decision Process." Presented at the Society for Consumer Psychology, Scottsdale, AZ.

Nasr, N. I., Xia, L. (2002). "Do Computers Sweat? The Impact of Perceived Effort of Online Decision Aids on Consumers' Satisfaction with the Decision Process" Presented at the Society for Consumer Psychology 2002 Winter, Austin, TX.

Xia, L., Otnes, C. (2002). "An Examination of Consumer Browsing Behaviors." Presented at the Society of Consumer Psychology, Austin, TX.

Xia, L. (1999). "Consumer Choice Strategies and Choice Confidence in the Electronic Environment." Presented at the AMA Summer Educator's Conference, San Francisco, CA.

Service

Department Service
Committee Member for Scholarly activities committee, 2013 - Present
Committee Member for Recuiting Committee, 2014 - 2014
Committee Member for Recuiting Committee, 2013 - 2013

University Service
Committee Member for Nominations Committee, 2014 - Present
Committee Member for Institutional Review Board, 2011 - Present
Committee Co-chair, Sabbatical for Faculty Affairs Committee, 2012 - 2013

Professional Service
Reviewer, Journal Article for European Journal of Marketing - Present
Reviewer, Journal Article for International Journal of Electronic Commerce - Present
Editorial Review Board Member for Journal of Business Research - Present
Reviewer, Ad Hoc Reviewer for Journal of Consumer Psychology - Present
Reviewer, Journal Article for Journal of Consumer Research - Present
Reviewer, Journal Article for Journal of Economic Psychology - Present
Reviewer, Journal Article for Journal of Marketing Research - Present
Reviewer, Journal Article for Journal of Marketing - Present
Editorial Review Board Member for Journal of Product and Brand Management - Present
Reviewer, Journal Article for Journal of Retailing - Present
Reviewer, Journal Article for Journal of the Academy of Marketing Science - Present
Reviewer, Journal Article for Marketing Letters - Present
Editorial Review Board Member for Journal of Consumer Marketing, 2014 - Present
Reviewer, Journal Article for Journal of Service Research, 2012 - Present
Journal of Interactive Marketing, 2008 - Present
Thesis examiner for Doctoral Thesis Examiner, 2014 - 2014
Tenure reviewer for an outside faculty for Tenure Reviewer, 2014 - 2014
Conference/Workshop Track Chair for Academy of Marketing Science Annual Conference, 2013 - 2014
Reviewer, Journal Article for Journal of Sport Management, 2014 - 2014