Lan Xia

Lan Xia

  • Professor and Chair, Marketing
  • Department Chair
  • Ph.D. U of Illinois-Urbana-Champaign
  • M.S. U of Illinois-Urbana-Champaign

Teaching Interests

Foundations of Marketing Marketing Research; Pricing; Internet Marketing

Research Interests

Consumer Information Processing; Behavior Pricing; E-commerce; AI and consumer behavior, Service and Satisfaction

Bio

Primary research interests in consumer behavior including consumer perceptions of pricing and promotion tactics, consumer information processing, e-commerce, retailing, AI and consumer behavior. Has published articles in Journal of Marketing, Journal of Consumer Psychology, Journl of Retailing, International Journal of Research in Marketing, Journal of Interactive marketing, Journal of Service Research, Journal of Economic Psychology, and Journal of Product & Brand Management.

Professional Memberships

  • Academy of Marketing Science Present
  • American Marketing Association Present
  • Association for Consumer Research Present
  • Marketing Science Institute Present
  • Society for Consumer Psychology Present

    • Awards and Honors

  • Faculty Development Grant, Bentley Faculty Affairs Committee
  • Summer Research Grant, Bentley University
  • Association of Consumer Research Latin America Conference Best Working Paper Award, Association of Consumer Research
  • The Hoffman Center for Business Ethics (HCBE) mini-grant, Bentley University
  • The Stanley Hollander Award for best retailing paper (Conference), Academy of Marketing Science
  • Summer Research Grant, Bentley University
  • Summer Research Grant, Bentley University
  • Journal of Retailing Outstanding Reviewer, Journal of Retailing
  • Summer Research Grant, Bentley University
  • Faculty Development Grant, Bentley Faculty Affairs Committee
  • Summer Research Grant, Bentley University
  • Summer Research Grant, Bentley University
  • Summer Research Grant, Bentley University
  • Summer Research Grant, Bentley University
  • Faculty Development Grant, Bentley Faculty Affairs Committee
  • Bentley Summer Research Grant, Bentley University
  • Bentley FAC grant, Bentley Faculty Affairs Committee
  • Bentley Summer Research Grant, Bentley University
  • Bentley FAC grant, Bentley Faculty Affairs Committee
  • Bentley Summer Research Grant, Bentley
  • Bentley FAC Grant, FAC committee
  • Bentley Summer Research Grant
  • Bentley Faculty Development Grant
  • Bentley Publication Award
  • Bentley Summer Research Grant
  • Bentley University Faculty Development Grant
  • Bentley University Summer Research Grant
  • 2002-2003 Richard D. and Maria Irwin Dissertation Fellowship
  • FMC Fellowship
  • Sudman Award for Teaching Excellence
  • Sudman Award for Research Excellence
  • AMA Summer Educator's Conference Best Track Paper on Marketing on the Internet and E-Commerce

    • Scholarly Contributions and Creative Productions

    Journal Articles

  • Gao, F., Xia, L. (2026). When Society Feels Broken: How Perceptions of Anomie Shape Donation Tendencies Across Cultures. Journal of Experimental Social Psychology (Forthcoming)
  • Gao, F., Xia, L. (2026). When Society Feels Broken: How Perceptions of Anomie Shape Donation Tendencies Across Cultures. Journal of Experimental Social Psychology, (125) 104921. (Link)
  • Gao, F., Xia, L., Zhong, W. (2026). Stereotypes in Artificial Intelligence-Generated Content: Impact on Content Choice. Journal of Experimental Psychology: Applied, (32) 1 99–116. (Link)
  • Zhan, Y., Kumar, A., Hosany, S., Xia, Y., Schoenherr, T., Xia, L. (2025). Market competition in the platform economy: new insights, integrative framework and research agenda. Journal of Business Research, (200) Issue (Link)
  • Zhong, W., Gao, F., Xia, L. (2025). The Impact of Consumer Socioeconomic Status on Their Preferences for Human Versus Robot Service Agents in Luxury Shopping Contexts. Journal of Consumer Behaviour, (24) Issue 1 (Link)
  • (2025). Stereotypes in Artificial Intelligence-Generated Content: Impact onContent Choice. Journal of Experimental Psychology: Applied (Link)
  • Xia, L., Wang, F. (2024). Red Dog, Blue Dog: The Influence of Political Identity on Owner–Pet Relationship and Owners’ Purchases of Pet-Related Products and Services. European Journal of Marketing, (58) 9 2061-2094..
  • Zhang, Y., Xia, L., Du, J., Zhao, M. (2024). Curiosity under bright light: The influence of bright lighting on new product adoption. International Journal of Research in Marketing, (41) Issue 4 (Link)
  • Xia, L., Zhong, W., Wang, J. (2023). To dress up or not: Political identity and dog owners' purchase of dog apparels. Psychology and Marketing, (40) Issue 10 (Link)
  • Xia, L., Roggeveen, A. (2022). How Collective Stress Affects Price Fairness Perceptions: The Role of Nostalgia. Journal of Business Research
  • Xia, L., Bechwati, N. N. (2021). Maximizing What? The Effect of Maximizing Mindset on the Evaluation of Product Bundles. Journal of Business Research, (128) 314-325.
  • Xia, L., Wang, F., Santana, S. (2021). Nostalgia: Triggers and its role on new product purchase intentions. Journal of Business Research, (135) 183-194. (Link)
  • Zhao, M., Xia, L. (2021). Joint or separate? The effect of visual presentation on imagery and product evaluation. International Journal of Research in Marketing, (38) Issue 4 (Link)
  • Wang, J., Xia, L. (2021). Revenge travel: nostalgia and desire for leisure travel post COVID-19. Journal of Travel and Tourism Marketing, (38) Issue 9 (Link)
  • Xia, L., Roggeveen, A. (2020). When it's too good to be true: Consumers’ reactions and firms’ responses to unintended price mistakes. Journal of Business Research, (114) Issue (Link)
  • Lv, X., Li, H., Xia, L. (2020). Effects of haptic cues on consumers' online hotel booking decisions: The mediating role of mental imagery. Tourism Management, (77) Issue (Link)
  • Ren, X., Xia, L., Du, J. (2018). Delivering Warmth by Hand: Customer Responses to Different Formats of Written Communication. Journal of Service Management, (32) 2 223-234.
  • Xia, L., Bechwati, N. (2017). The impact of price promotions on checkout donations. Journal of Product and Brand Management, (26) Issue 7 (Link)
  • Xia, L., Monroe, K. (2017). It’s not all about money: the role of identity in perceived fairness of targeted promotions. Journal of Product and Brand Management, (26) Issue 3 (Link)
  • Kukar-Kinney, M., Xia, L. (2017). The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions: A cue utilization approach. Journal of Business Research, (79) Issue (Link)
  • Zheng, Q., Xia, L., Fan, X. (2016). Beyond Hedonic Enjoyment: Eudaimonia Experience in Craft Consumption. Journal of Consumer Marketing, (33) 6 479-488.
  • Xia, L., Suri, R., , . (2014). Trading Effort for Money: Consumers’ Cocreation Motivation and the Pricing of Service Options. Journal of Service Research, (17) 2 228-241.
  • Xia, L., Kukar-Kinney, M. (2014). For our valued customers only: Examining consumer responses to preferential treatment practices. Journal of Business Research, (67) Issue 11 (Link)
  • Xia, L., Kukar-Kinney, M. (2013). Examining the penalty resolution process: Building loyalty through gratitude and fairness. Journal of Service Research, (16) 4 518-532.
  • Xia, L. (2013). Effects of companies' responses to consumer criticism in social media. International Journal of Electronic Commerce, (17) Issue 4 (Link)
  • Kukar-Kinney, M., Xia, L., Monroe, K. B. (2011). When a Promotion is Denied: The Effects of Decision Stage on Perceptions of Promotion and Price Fairness. Economic and Business Review, (11) 3
  • Xia, L., Monroe, K. B. (2010). Is a Good Deal Always Fair? Examining the Concepts of Transaction Value and Price Fairness. Journal of Economic Psychology, (Online) (Link)
  • Xia, L., Kukar-Kinney, M., Monroe, K. B. (2010). The Influence of Consumer Effort on Price and Promotion Fairness Perceptions. Journal of Retailing, (86) 1 10-Jan.
  • Xia, L. (2010). An examination of consumer browsing behaviors. Qualitative Market Research, (13) Issue 2 (Link)
  • Xia, L., Monroe, K. B. (2009). The Influence of Pre-Purchase Goals on Consumers' Perceptions of Price Promotions. International Journal of Retail & Distribution Management, (37) 8 680-694.
  • Viswanathan, M., Torelli, C. J., Xia, L., Gau, R. (2009). Understanding The Influence of Literacy On Consumer Memory: The Role of Pictorial Elements. Journal of Consumer Psychology, (19) 3 389-402.
  • Xia, L., Bechwati, N. N. (2008). Word of Mouse: The Role of Cognitive Personalization in Online Consumer Reviews. Journal of Interactive Advertising, (9) 1 (Link)
  • Kukar-Kinney, M., Xia, L., Monroe, K. B. (2007). Consumers' Perceptions of the Fairness of Price-Matching Refund Policies. Journal of Retailing, (83) 3 325-337.
  • Herrmann, A., Xia, L., Kent, M., Huber, F. (2007). The influence of price fairness on customer satisfaction: An empirical test in the context of automobile purchases. Journal of Product and Brand Management, (16) Issue 1 (Link)
  • Xia, L. (2005). Memory Distortion and Consumer Price Knowledge. Journal of Product & Brand Management, (14) 5 338-347.
  • Xia, L., Monroe, K. B. (2004). Consumer Information Acquisition: A Review and an Extension. Review of Marketing Research, (1) 101-152.
  • Xia, L., Monroe, K. B., Cox, J. L. (2004). The Price is Unfair!: A Conceptual Framwork of Price Fairness Perceptions. Journal of Marketing, (68) 4 15-Jan.
  • Xia, L., Monroe, K. (2004). Price partitioning on the internet. Journal of Interactive Marketing, (18) Issue 4 (Link)
  • Nasr, N. I., Xia, L. (2003). Do Computers Sweat? The Impact of Perceived Effort of Online Decision Aids on Consumers' Satisfaction with the Decision Process. Journal of Consumer Psychology, (13) 1&2 139-148.
  • Xia, L. (2003). Consumers’ judgments of numerical and price information. Journal of Product & Brand Management, (12) Issue 5 (Link)
  • Xia, L., Sudharshan, D. (2002). Effects of interruptions on consumer online decision processes. Journal of Consumer Psychology, (12) Issue 3 (Link)

    • Presentations

  • Nasr, N. I., Xia, L. (2002). “Shopping Using Decision Aids: The Impact of Perceived Effort on Satisfaction with the Decision Process” Presented at the Society for Consumer Psychology Scottsdale, AZ

    • Service

    Service: Public

  • Grant Proposal Reviewer, External for Maine Technology Institute (MTI) Development Loan Program 2015-10-01 - 2015-12-31

    • Service: Professional

  • for Australian Research Council 2023-11-01 - Present
  • External program reviewer for External Review of the Production Management program at FIT - 2021-11-30
  • Editor (Associate), Journal for Journal of Business Research 2018-11-01 - Present
  • Editorial Review Board Member for Journal of Retailing 2017-11-01 - Present
  • Editorial Review Board Member for The Bottom Line 2016-08-01 - Present
  • Conference/Workshop Track Chair for Academy of Marketing Science Annual Conference 2016-08-01 - 2017-05-31
  • Editorial Review Board Member for Journal of Consumer Marketing 2014-01-01 - Present
  • Thesis examiner for Doctoral Thesis Examiner 2014-08-01 - 2014-10-31
  • Conference/Workshop Track Chair for Academy of Marketing Science Annual Conference 2013-11-01 - 2014-05-31
  • Editorial Review Board Member for Journal of Business Research 2009-01-01 - Present
  • Editorial Review Board Member for Journal of Product and Brand Management 2004-01-01 - Present

    • Service: Ph.D. Advising

  • Supervisor, Independent Study Advisor 2020/01 - Present
  • Committee Member 2017/01 - 2018/03

    • Service: University

  • Committee Member for Tenure and Promotion Committee 2023-07-01 - 2026-06-30
  • Committee Member for Student Experience 2021-10-01 - Present
  • Committee Member for Teaching and Scholarly Activity Committee (TSAC) 2021-07-01 - 2024-06-30
  • for Bentley Behavioral Lab participants pool supervisor 2018-09-01 - Present
  • Committee Member for Faculty Affairs Committee 2018-07-01 - 2019-06-30
  • Committee Member for GB214 Review Committee 2017-09-01 - 2018-04-30
  • Council member for Academic Integrity Council 2015-09-01 - Present
  • Committee co-chair for Faculty Affairs Committee 2015-07-01 - 2018-06-30
  • Committee Member for Research Council 2015-07-01 - 2018-06-30
  • Committee Member for Nominations Committee 2014-07-01 - 2018-05-31
  • Committee Member for Institutional Review Board 2011-09-01 - 2023-06-30
  • Committee Co-chair, Sabbatical for Faculty Affairs Committee 2012-07-01 - 2013-07-31