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Laurel A. Steinfield

Assistant Professor, Marketing
Senior Editor, Gender and Women’s Studies
Advisory Board , Transformative Consumer Research
Advisory Board, Founding Member, GENMAC (Gender & Marketing) Forum
Board Member, Progress Through Business
DPhil, Management Research, University of Oxford, Said Business School, 2016
MSc, Management Research, University of Oxford, Said Business School, 2010
BComm, Honours, Queen's University, 2005
Office: Morison Hall 292 | 781.891._2914 | lsteinfield@bentley.edu
                       


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Bio

Laurel is Assistant Professor of Marketing at Bentley University. Her research focuses on the reproduction and transformation of social stratifications, namely along gender, racial, and class-based lines. As a transformative consumer researcher, her projects examine the potential for public policies, corporate-based programs, social enterprises and social innovations, and grassroots movements to enact change or to increase the resilience of consumers and entrepreneurs in emerging markets. Much of her work centers on consumers and interventions in Africa, drawing upon her ten years of living and working in the region. She is a member of the Health Thought Leadership Network (at Bentley) and RIM (Race in the Marketplace), on the editorial board of the Journal of Consumer Affairs, and on the advisory board for GENMAC (Gender, Marketing, Consumption) and the Transformative Consumer Research Consortium.

Teaching Interests

Consumer Behavior, Emerging Markets and International Marketing, Principals of Marketing, Consumer Insights, Social Marketing and Social Innovations, Qualitative Research Methods

Research Interests

Consumerism in Emerging Economies; Women Empowerment and Entrepreneurialism; Power Dynamics of the Marketplace, Luxury Consumerism, Transformative Consumer Research; Policies, ethics, and gender justice, particularly around the achievement of SDGs;

Consulting/Practice Interests

Corporate-led initiatives to increase women's empowerment, Consumer behaviour in emerging economies

Publications

Journal Article(s)
Steinfield, L., Sanghvi, M., Tuncay-Zayer, L., Coleman, C., Ourahmoune, N., Harrison, R. L., Hein, W., Brace-Govan, J. Transformative Intersectionality: Moving Business Towards a Critical Praxis. Journal of Business Research. Forthcoming

Steinfield, L., Coleman, C., Tuncay-Zayer, L., Ourahmoune, N., Hein, W. (2018). Power Logics of Consumers’ Gendered (In)justices: Reading Reproductive Health Interventions through the Transformative Gender Justice Framework. Consumption Markets and Culture (2018).

Hennegan, J., Dolan, C., Steinfield, L., Montgomery, P. (2017). A qualitative understanding of the effects of reusable sanitary pads and puberty education: implications for future research and practice. Reproductive Health, 14 (78), 1-12.

Heine, W., Steinfield, L., Coleman, C., Tuncay Zayer, L., Littlefield, J., Ourahmoune, N. (2016). Gender Justice and the Market: A Transformative Consumer Research Perspective. Journal of Public Policy and Marketing, 35 (2), 223-236. Forthcoming

Montgomery, P., Hennegan, J., Dolan, C., Wu, M., Steinfield, L., Scott, L. (2016). Menstruation and the cycle of poverty: a cluster quasi-randomised control trial of sanitary pad and puberty education provision in Uganda. PLOS ONE. (link)

Steinfield, L., Park, J., Gomes, D., Estrin, S. (2014). Emerging Equals. Business Strategy Review, 25 (2), 38-40.

Shrum, L. J., Lowry, T. M., Pandelaere, M., Ruvio, A. A., Gentina, E., Steinfield, L., et al., . (2014). Materialism: The Good, The Bad, and The Ugly. Journal of Marketing Management, 30 (17-18), 1858-1881.

Edited Volumes
Steinfield, L, Coleman, C, Zayer, L. T, Littlefield, J, Hein, W. (Ed.). (2019). Gender through a TCR Perspective. In Susan Dobscha (Eds.), Handbook of Research on Gender and MarketingElger Publishing (link)


Zayer, L. T, Coleman, C. A, Hein, W, Littlefield, J, Steinfield, L. (Ed.). (2017). Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Towards a Transformative Framework. In M. Solomon and T. Lowrey (Eds.), The Routledge Companion to Consumer Behavior (pp. 147-162). New York: Routledge

Steinfield, L. (Ed.). (2017). Segmented Clusters versus Social Groupings & Status Games: The Changing Landscape in Luxury Consumers. In M. Solomon and T. Lowrey (Eds.), The Routledge Companion to Consumer Behavior (pp. 380-398). New York: Routledge

Book Chapters
Steinfield, L, Weijo, H. A. Consumer Culture Theory and the AMA Job Market: Understanding the Challenges and Crafting Winning Strategies. Consumer Culture Theory, 2015

Steinfield, L, Scott, L. M. (2018). The Global View of Gender Discrimination in Business: A Story of Economic Exclusion. In Susan Adams (Eds.), Time for Solutions! Overcoming Gender-Related Career Barriers. New York: . Routledge

Cases
Scott, L, Dolan, C, Steinfield, L. (2015). Women’s Empowerment through Access to Markets: Maasai Women Development Organization (MWEDO), Arusha, Tanzania. University of Oxford.

Scott, L, Steinfield, L, Dolan, C. (2014). Women’s Empowerment through Access to Markets: Katchy Kollections, Nairobi, Kenya. University of Oxford.

Scott, L, Dolan, C, Steinfield, L, Rothman, L. (2014). Women’s Empowerment through Access to Markets: Women’s Bean Project, Denver, USA. University of Oxford.

Conference Proceeding(s)
Steinfield, L., Ourahmoune, N., Coleman, C. (2018). Exploring the Epistemological Space for Fairy Tale Transformations: A Consumer Culture Theory Perspective of Social Change and Justice? Consumer Culture Theory, Consumer Culture Theory Conference.

Steinfield, L. (2018). Structures and Bodies that Matter: Casting an Intersectionality Perspective on Climate Change and Women Subsistence Farmers. Macromarketing Society Inc. and University of Leipzig , Macromarketing Conference, 772-773.

Steinfield, L., Venugopal , S. (2018). An Intersectionality Perspective of Climate Change, Global Value Chains and Vulnerable Consumers. Transformative Consumer Research. (link)

Steinfield, L., Hein, W. (2018). Gender across the Spectrum: Intersectionalities and Macromarketing Topics. Macromarketing Society, 10-11. Forthcoming

Steinfield, L., Hein, W., Previte, J. (2017). Gender, Intersectionalities, and Macromarketing. , Macromarketing Conference, 21-23.

Steinfield, L., Coleman, C., Zayer, L. T. (2016). Mapping out a Transformative Consumer Research Agenda for Gender and Intersectionalities. Transformative Consumer Research, Transformative Consumer Research Conference. (link)

Steinfield, L., Scott, L. (2013). Creating and Resolving Tensions: Exploring the Different Effects Materialism Has on Consumers and Society (Special Session). Association for Consumer Research, Association for Consumer Research North American Conference (41), 126-131. (link)

Steinfield, L., Scott, L. (2013). A Play for Power: Exploring the Ways Consumption Marks Social Stratifications (Special Session). Association for Consumer Research, Association for Consumer Research North American Conference (41), 137-141. (link)

Conference Paper(s)
Steinfield, L. A Framework for Assessing Sites of Gender (In)justices and an Application to ‘Family Planning’ Interventions in Uganda. , ACR Conference on Gender, Marketing, and Consumer Research. Forthcoming

Steinfield, L. (2018). Education Re-considered: Bridging the Gap between the Marketing Literature and Attainments of the Human Right to Education. American Marketing Association, Marketing and Public Policy Conference . Forthcoming

Steinfield, L., Bettany, S., Nappier Cherup, A., Hein, W., Hutton, M., Penaloza, L. (2018). Building connections: Conversing Feminist Theory and Consumer Culture Theory (CCT). Consumer Culture Theory, Consumer Culture Theory Conference.

Steinfield, L., Custers, A., Scott, L., Dolan, C. (2016). Measuring the Women’s Economic Empowerment of Corporate Interventions: A Critique of the Landscape and Advisory Note on Measurements. Macromarketing Society, Proceedings of the 41st Macromarketing Conference, 534-541. Forthcoming

Other(s)
Scott, L, Custers, A, Dolan, C, Johnstone-Louis, M, Luchinskaya, D, Marston, A, Northridge, K, Rothman, L, Steinfield, L. (2016). Advisory Note on Measures: Women’s Economic Empowerment. University of Oxford

Scott, L, Montgomery, P, Steinfield, L, Dolan, C, Dopson, S. (2013). Sanitary Pad Acceptability and Sustainability Study. University of Oxford (link)

Conference Presentations

Steinfield, L., Venugopal , S. (2019). "An Intersectionality Perspective of Climate Change, Global Value Chains and Vulnerable Consumers." Presented at the Transformative Consumer Research, Florida State University.

Steinfield, L., Goldner, P., Gujarathi, R. (2019). "Intersectionality in the Business School Experience." Presented at the American Marketing Association Winter Conference, Special Session on Education & Marketing, Austin Hilton, Texas.

Purao, S. R., Steinfield, L., Wixom, B., Boeri, M. W. (2018). Presented at the Bentley's Research Council's Research Reaching out: Translating Impact of Scholarship to the Public, Bentley University.

Steinfield, L., Holt, D. (2018). "Towards A Theory on the Reproduction of Social Innovations in Subsistence Marketplaces." Presented at the PDMA's Product Development Management Association (PDMA) Conference, Chicago, Swisshotel.

Steinfield, L., Abbott, T. (2018). "The Study of Gender 101." Presented at the GENMAC 's ACR's Gender, Marketing and Consumer Behavior Conference, Dallas Texas.

Steinfield, L., Wu, M. (2018). "Exploring the Category of Gender: Heterogenity in ‘Men’ and ‘Women’ in Intra-household Consumption and Implications for Children’s Education." Presented at the GENMAC's ACR's Gender, Marketing and Consumer Behavior Conference, Dallas Texas.

Steinfield, L. (2018). "Structures and Bodies that Matter: Casting an Intersectionality Perspective on Climate Change and Women Subsistence Farmers." Presented at the The Jeanne & Dan Valente Center for Arts & Sciences's Valente Humanities Seminar Series, Bentley University.

Steinfield, L. (2018). "Structures and Bodies that Matter: Casting an Intersectionality Perspective on Climate Change and Women Subsistence Farmers." Presented at the Macromarketing, Leipzeg, Germany.

Steinfield, L., Ourahmoune, N., Coleman, C. (2018). "Roundtable on: Exploring the Epistemological Space for Fairy Tale Transformations: A Consumer Culture Theory Perspective of Social Change and Justice?" Presented at the Consumer Culture Theory, Odense, Denmark.

Steinfield, L., Hutton, M. (2018). "Mapping Intersectionality: Exploring its Crossroads with CCT." Presented at the Consumer Culture Theory, Odense, Denmark.

Steinfield, L., Holt, D. (2018). "Mapping out the Impact of a Social Intervention: The Embeddedness of the Subsistence Prosumer in the Natural and Human World." Presented at the Subsistence Marketplaces Conference, Champaign IL.

Steinfield, L., . (2018). "Women Economic Empowerment Through the Lens of Intersectionality and Complexity Theory: Mapping the Centers, Margins, and Unintended Consequences." Presented at the Subsistence Marketplaces Conference, Champaign, Illinois .

Steinfield, L. (2018). "Education Reconsidered: Bridging the Gap between the Marketing Literature and Attainments of the Human Right to Education." Presented at the Marketing and Public Policy Conference, Columbus, Ohio.

Steinfield, L. (2018). "1,2, 3, 4… I Declare Empowerment? Anatomizing Corporates’ Declarations of Women Economic Empowerment" Presented at the The Jeanne & Dan Valente Center for Arts & Sciences's Valente Humanities Seminar Series, Bentley University.

Steinfield, L. (2017). "A Call to Action for Business." Presented at the Oxford's Business Fight's Poverty Conference, Oxford University.

Steinfield, L., Coffey, E. (2017). "Case Studies of Limited Success." Presented at the Oxford's Business Fight's Poverty Conference, Oxford, UK.

Steinfield, L., Coleman, C., Tuncay-Zayer, L. (2017). "Mapping out a Transformative Consumer Research Agenda for Gender and Intersectionalities." Presented at the Transformative Consumer Research, Cornell University, Ithaca, NY.

Steinfield, L., Gentry, J. (2017). "The Feminization of Poverty: Recognizing the Intersection of Age and Gender among the Global Poor." Presented at the Macromarketing, Queensland, New Zealand.

Steinfield, L. (2017). "Gender and Transformative Consumer Research." Presented at the GENMAC Doctoral Symposium, Bentley University.

Steinfield, L. (2017). Presented at the Race in the Marketplace Forum, Washington, D.C..

Steinfield, L. (2017). "Ethical Trade-offs and Dilemmas of Cause-Based Initiatives." Presented at the Marketing Ethics and CSR Symposium, Notre Dame University, South Bend, IN.

Steinfield, L., Scott, L. (2017). "Global Data on Women’s Economic Participation." Presented at the The Jeanne & Dan Valente Center for Arts & Sciences's Valente Humanities Seminar Series, Bentley University.

Steinfield, L. (2017). Presented at the UAE Government's World Government Summit , Dubai.

Steinfield, L. (2016). "Slaves and Enfranchisement." Presented at the Oxford Conference on Business and Poverty , University of Oxford.

Steinfield, L. (2015). "Branding the Women's Economy: A Workshop with Interbrand." Presented at the PowerShift: The Oxford Forum for Women in the World Economy , University of Oxford.

Steinfield, L. (2015). "Understanding the Cycle of Poverty: Menstruation and the Effects on a Girl’s Education." Presented at the Bentley University’s Research Colloquium: Sustainable Worlds, Bentley University.

Steinfield, L. (2015). "Empowerment and the Marketplace: The Perpetuation of Gender Biases in Impoverished Households in Uganda." Presented at the Bentley University's Research Reception, Bentley University.

Steinfield, L., Weijo, H. A., Dobscha, S. (2015). "Well-Rounded Oddball for Hire? CCT and the Job Market" Presented at the University of Arkansas's Consumer Culture Theory 2015, Fayetteville, AR.

Steinfield, L. (2014). "Social Stratification and the Materialism Label: The Retention of Racial Inequities between Black and White Luxury Consumers in South Africa." Presented at the Saïd Business School’s Doctoral Conference, University of Oxford.

Steinfield, L. (2013). "Black Versus White: Understanding the Luxury Market in South Africa." Presented at the American Marketing Association Summer Conference, Boston, MA.

Service

Department Service
Task Force Member for Recruitment & Hiring, 2018 - Present
Committee Member for Marketing Curriculum Review Committee, 2017 - Present
Committee Member for Research Committee, 2015 - Present

University Service
Program Organizer for Reading and Engagement Across Disciplines (READ), 2018 - Present
Committee Member for Delongchamp Fund Committee, 2018 - Present
Conference/Workshop Organizer for Valente Humanities Research Seminar, 2018 - Present
Committee Member for Health Thought Leadership Network, 2016 - Present
Committee Member for Research Committee, Marketing Department , 2015 - Present
Mentor (Faculty) for First Year Seminars, 2018 - 2018
Panelist for Research Reaching Out: Translating the Impact of Scholarship to the Public , 2017 - 2018
Guest Speaker for The Multicultural Center, The Spiritual Life Center, The Equity Center and The South Asian Student Association - 2018
Committee Member for Academic Integrity Board, 2017 - 2018
Committee Member for Women in Leadership, Thought Leadership Network, 2015 - 2016
Mentor (Faculty) for Eastern European Study Abroad , 2016 - 2016

Professional Service
Mentor for Early Macromarketing Mentoring Programme, 2018
Conference/Workshop Track Chair for Macromarketing, 2018 - Present
Reviewer, Journal Article for Marketing Theory, 2018 - Present
Reviewer, Journal Article for Journal of Public Policy and Marketing, 2018 - Present
Task Force Member for ACCESS - Academy of Consumer Culture Equality and Sustainability Studies , 2018 - Present
Editor, Journal for Gender and Women’s Studies, 2018 - Present
Conference/Workshop Organizer for Race in the Marketplace, 2018 - Present
Reviewer, Journal Article for Journal of Business Research, 2017 - Present
Editorial Review Board Member for Journal of Consumer Affairs, 2017 - Present
Board of Advisors of a Company for Transformative Consumer Research, 2017 - Present
Reviewer, Journal Article for Fusio, 2017 - Present
Committee Member for Race in the Marketplace, 2017 - Present
Board of Advisors of a Company for GENMAC, 2017 - Present
Conference/Workshop Track Chair for Transformative Consumer Research, 2016 - Present
Board of Directors of a Company for Progress Through Business , 2016 - Present
Reviewer, Journal Article for Consumption, Markets & Culture, 2016 - Present
Reviewer, Conference Paper for Marketing and Public Policy Conference, 2015 - Present
Reviewer, Ad Hoc Reviewer for Advertising and Society Review, 2013 - Present
Reviewer, Conference Paper for Association for Consumer Research Conference, 2013 - Present
Reviewer, Conference Paper for Consumer Culture Theory Conference, 2012 - Present
Conference/Workshop Organizer for ACR Gender, Marketing and Consumer Behavior Conference, 2017 - 2018
Conference/Workshop Track Chair for Macromarketing, 2017 - 2018
Reviewer, Ad Hoc Reviewer for Human Welfare International Journal of Graduate Research, 2012 - 2018
Conference/Workshop Organizer for GENMAC Doctoral Symposium, 2016 - 2017
Conference/Workshop Organizer for Consumer Culture Theory Conference 2012, 2011 - 2012