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Leland Campbell

Associate Professor, Marketing
Ph.D., Univ of Massachusetts-Amherst, 1992
Office: Morison Hall 240 | 781.891._3146 | lcampbell@bentley.edu
                       


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Bio

Teaching interests include integrated marketing communication and marketing strategy. Research interests include sales promotion, radio advertising, cause-related marketing and sports marketing. Has published articles in Journal of Advertising Research, Journal of Consumer Marketing and Journal of Business Ethics. Additionally, has been published in the proceedings of the Association for Consumer Research, the American Marketing Association, the Academy of Marketing Science and the American Association of Advertising. Co-author of Effective Radio Advertising. Currently on the editorial review board of Journal of Consumer Research. Served on the Board of Advisers for the Sports Museum of New England and the Board of Directors for the Boston Chapter of the American Marketing Association. Previously taught at Western New England College, Boston University and Stonehill College.

Teaching Interests

Integrated marketing comunication; Marketing strategy

Research Interests

Sales promotion; Sports marketing; Cause related marketing; Radio advertising

Publications

Journal Articles
Weinberger, M. G., Spotts, H., Parsons, A. L., Campbell, L. (2008). L'Utilsation Et l'Effet De L'Humour En Publicite. Decisions Marketing, 4 (Janvier/Avril), 44-56.

Gulas, C. S., Gruca, T., Campbell, L. (1999). Corporate Giving behavior and Decision-Maker Social consciousness. Journal Of Business Ethics, 19, 375-383.

Weinberger, M. G., Spotts, H., Parsons, A. L., Campbell, L. (1995). The Use and Effect of Humor in Different Advertising Media. Journal Of Advertising Research, 35:3 (May/June), 44-56.

Bloch, P. H., Bush, R. F., Campbell, L. (1993). Consumer Accomplicies in Product Counterfeiting. Journal of Consumer Marketing, 10:4, 27-36.

Weinberger, M. G., Campbell, L. (1991). The Use and Impact of Humor in Radio Advertising. Journal of Advertising Research (Dec/Jan), 44-51.

Diamond, W. D., Campbell, L. (1990). Framing and Sales Promotions: the Characteristics of a Good Deal. Journal of Consumer Marketing, 7 (Fall), 25-31.

Books
Weinberger, M. G, Campbell, L, Brody, B. (1994). Effective Radio Advertising. New York City: Lexington Books.

Other(s)
Campbell, L. (1992). Consumer Evaluation and Response to Philanthropic Advertising.

Conference Proceedings and Presentations

Moore, S. J., Stockmyer, J. (2001). "The Role of Perceptual Factors in Corporate Crisis Management." Presented at the International Business and Economics Research, las Vegas.

Moore, S. J., Stockmyer, J. (1999). "Catastrophe Versus Responsibilty in Corporate Management: A Concepual Framework." Presented at the International Popular Culture Association, Cambridge, England.

Butaney, G. T., Campbell, L. (1997). "An Integrative Framework of Supermarket Distribution Operations:A Topical Scheme for Management Training Programs." Presented at the Academy of Marketing Science, Special Conference Series, Richmond, Virginia.

Campbell, L., Chane, K., Butaney, G. T. (1997). "Using Humorous T.V. Ads to Reach Preteens Market." Presented at the Atalntic Marketing Association, Nashville, Tennessee.

Campbell, L., Gulas, C. S. (1996). "The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes." Presented at the Academy of Marketing Science, Phoenix.

Butaney, G. T., Campbell, L. (1994). "An Integratiive Framework of Supermarket Distribution Operations : A Topical Sceme for management Training Programs." Presented at the retailing: Theories and Practices for Today and Tomorrow, Richmond, Virginia.

Butaney, G. T., Campbell, L. (1993). "Examining Attitudes and Purchase Intentions of Students Toward Environmentally Safe Products." Presented at the Developments in Marketing Science, Miami, Florida.

Service

Department Service
Committee Member for Curriclum Committee, 2013 - Present
Course Coordinator for MK 400 Course Committee, 2013 - Present

Professional Service
Reviewer, Journal Article for Editorial Reviwer - Journal of Consumer Marketing, 1998 - Present