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Kelvyn A. Moore

Assistant Professor, Marketing
PhD, University of Iowa
BS Business Administration, Indiana University
Masters Business Administration, Saint Louis University
Office: Morison Hall 254 | 781.891._2276 | kmoore@bentley.edu
                       


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Bio

Dr. Kelvyn A. Moore is a marketing professional who has amassed business knowledge via a combination of marketing practice, theory, and application in a number of different business settings. He is an academician and marketing strategist who interacts with various business organizations to develop and implement marketing strategies. This includes working in the academic, non-profit and minority business sectors. Dr. Moore has 20+ years of corporate, 15 years consulting and 10 years academic experience, respectively.

Teaching Interests

• Graduate courses: Consumer Behavior, Distribution (Supply Chain), Marketing Management, Marketing Strategy, Sales Management, Services Marketing • Undergraduate courses: Advertising, Promotions, Marketing Management, Principles of Marketing, Retailing Management, Sales Management, Sales Marketing, Sports and Entertainment Marketing and Non-Profit Marketing

Research Interests

• Consumer Behavior (impact of acculturation and ethnicity on consumer behavior, consumer values)

Consulting/Practice Interests

• Non-profit and Special Event Marketing

Professional Memberships

National Black MBA Association, Inc.

Publications

Journal Article(s)
Moore, K. A., Berger, P. (2015). Materialism and Consumer Behavior: Differences in Types of Materialism Among Different Cultures. Indian Journal of Marketing, Volume 45 (Number 1 - January 2015), 9-18. (link)

Moore, K. A., Berger, P. D., Weinberg, B. D. (2013). Issues for Exploration of Differing Values Among Sub-groups of Young Adult Consumers. International Journal of Business and Social Science, Vol. 4 (No. 5).

Moore, K. A., Weinberg, B. D., Berger, P. D. (2012). The Student Loan Crisis: A Case of Credit-Card Usage Among African-American College Students. Internal Journal of Humanaities and Social Sciences, 2 (1), January 2012.

Moore, K. A., Weinberg, B. D., Berger, P. D. (2012). The Mitigating Effects of Acculturation on Consumer Behavior . International Journal of Business and Social Sciences, 3 (9), 14-22.

Moore, K. A., Beale, R., Calvin, J. (2012). A Global Imperative for Achieving Managerial Strength and Synergy through the Mitigation of Micro-Agression Workplace Behavior. Academy of Business Research Journal, September 2012.

Moore, K. A., Donald, V., Jamie, P., Charles, M. (2011). Adapting the E. P. R. G. Paradigm to Internationalizing Business Schools: Conceptual Framework. International Journal of Business and Social Science, 2 (23), 60-67.

Moore, K. A., Moore, K. A., Weinberg, B. D., , . (2010). The Effect of Ethnicity and Acculturation on African-American Food Purchases. (4), 17-29.

Conference Proceeding(s)
Moore, K. A., Beale, R., Calvin, J. (2013). Acculturation and Allied Contributing Factors That Further Advance Cross-Cultural Management Learning and Education: A Conceptual Approach.. Society of Management, Society of Managment International Business Conference.

Conference Presentations

Moore, K. A., Beale, R., Calvin, J. (2013). "Acculturation and Allied Contributing Factors That Further Advance Cross-Cultural Management Learning and Education: A Conceptual Approach." Presented at the Society of Management's Society of Managment International Business Conference, Virginia.

Service

Department Service
Committee Member for Sales Curriculum Development Committee, 2012 - Present

University Service
Academic Panel Member (9 total members) for Civic 50, 2014 - 2014
Case Judge for 2013 NBMBAA LOT Business Case Competition hosted by Bentley University - 2013
Facilitator/Judge for Bentley Business Bowl Case Competition - 2013