Jason Zhou

Bio

Dr. Zhou's research focus on identifying factors that influence the effectiveness of crisis response strategies and discovering methodological issues in crisis communication research. He also studies the effect of corporate social advocacy on organization-public relationships and the public's attitude toward the issue.

Teaching Interests

Public Relations Writing, Crisis Communication Management, Digital Public Relations

Research Interests

Crisis Communication and Management, Corporate Social Advocacy, Organization-Public Relationships

Publications

Journal Article(s)
Zhang, X., Zhou, Z. (2020). Do instructing and adjusting information make a difference in crisis responsibility attribution? Merging fear appeal studies with the defensive attribution hypothesis PUBLIC RELATIONS REVIEW, 46 (5).

Brown, K., Waymer, D., Zhou, Z. (2019). Racial and gender-based differences in the collegiate development of public relations majors: Implications for underrepresented recruitment and retention. Journal of Public Relations Education.

Brown, K. A., Billings, A. C., Zhou, Z. (2019). Gazing through a nationalized tilt: The summer Olympics as validation of the national connective motives scale. Journal of Sports Media.

Zhou, Z., Ki, E., Brown, K. A. (2019). A measurement of perceived severity in organizational crises: A multidimensional scale development and validation. Journal of International Crisis and Risk Communication Research.

Zhou, Z., Ki, E. (2018). Exploring the role of CSR fit and the length of CSR involvement in routine business and corporate crises settings. PUBLIC RELATIONS REVIEW, 44 (1), 75-83.

Zhou, Z., Ki, E. (2018). Does severity matter?: An investigation of crisis severity from defensive attribution theory perspective PUBLIC RELATIONS REVIEW, 44 (4), 610-618.

Book Chapters
Brown, K. A, Zhou, Z, Xu, Q. (2018). Empirically examining image repair theory. Reputational Challenges in Sport: Theory and Application

Conference Presentations

Zhang, X., Zhou, J. (2020). "Do instructing and adjusting information make a difference in crisis responsibility attribution? Merging fear appeal studies with the defensive attribution hypothesis" Presented at the Association of Education of Journalism and Mass Communication, Virtual.