
Jason Zhou
Assistant Professor, Information Design and Corporate CommunicationPh.D., The University of Alabama, 2019
Master, Boston University, 2015
Bachelor, Shanghai International Studies University, 2013
Office: Morison Hall 287 | 781.891. 2932 | jzhou@bentley.edu

Bio
Dr. Zhou's research focus on identifying factors that influence the effectiveness of crisis response strategies and discovering methodological issues in crisis communication research. He also studies the effect of corporate social advocacy on organization-public relationships and the public's attitude toward the issue.
Teaching Interests
Public Relations Writing, Crisis Communication Management, Digital Public Relations
Research Interests
Crisis Communication and Management, Corporate Social Advocacy, Organization-Public Relationships
Publications
Journal Article(s)
Zhang, X., Zhou, Z. (2020). Do instructing and adjusting information make a difference in crisis responsibility attribution? Merging fear appeal studies with the defensive attribution hypothesis PUBLIC RELATIONS REVIEW, 46 (5).
Brown, K., Waymer, D., Zhou, Z. (2019). Racial and gender-based differences in the collegiate development of public relations majors: Implications for underrepresented recruitment and retention. Journal of Public Relations Education.
Brown, K. A., Billings, A. C., Zhou, Z. (2019). Gazing through a nationalized tilt: The summer Olympics as validation of the national connective motives scale. Journal of Sports Media.
Zhou, Z., Ki, E., Brown, K. A. (2019). A measurement of perceived severity in organizational crises: A multidimensional scale development and validation. Journal of International Crisis and Risk Communication Research.
Zhou, Z., Ki, E. (2018). Exploring the role of CSR fit and the length of CSR involvement in routine business and corporate crises settings. PUBLIC RELATIONS REVIEW, 44 (1), 75-83.
Zhou, Z., Ki, E. (2018). Does severity matter?: An investigation of crisis severity from defensive attribution theory perspective PUBLIC RELATIONS REVIEW, 44 (4), 610-618.
Book Chapters
Brown, K. A, Zhou, Z, Xu, Q. (2018). Empirically examining image repair theory.
Reputational Challenges in Sport: Theory and Application
Conference Presentations
Zhang,
X., Zhou,
J. (2020).
"Do instructing and adjusting information make a difference in crisis responsibility attribution? Merging fear appeal studies with the defensive attribution hypothesis"
Presented at the
Association of Education of Journalism and Mass Communication,
Virtual.