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Emma Wang

Adjunct , Marketing
Adjunt , marketing
Ph.D., Ocean University of China, 2008
jwang1@bentley.edu
                       


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Bio

Emma Wang is a Ph.D. candidate and an adjunct in marketing department at Bentley University. Her research focuses on mindfulness, marketing strategy and marketing technology. She explores how mindfulness plays its role in marketing decision making process and other marketing practices. She is also interested in how mindfulness impacts consumer behaviors. Before she came to Bentley, she was an associate professor of Ocean University of China. She had years of research and consulting experiences in the area of environmental financing.

Teaching Interests

Intro-Marketing, Marketing Strategy, Marketing Research and Pricing Strategy.

Research Interests

mindful marketing, marketing strategy, marketing technology

Consulting/Practice Interests

mindful marketing strategizing, mindful consumer behavior

Awards and Honors

2014, Outstanding Scientific Research Achievement of Colleges and Universities in Shandong Province, the Third Prize, Shandong Provincial Education Department, China
2011, Outstanding Achievement of Qingdao Social Sciences, the Second Prize., Academy of Social Sciences of Qingdao, China
2009, Outstanding Achievement of Qingdao Social Sciences, the Second Prize., Academy of Social Sciences of Qingdao, China
2009, Outstanding Scientific Research Achievement of Colleges and Universities in Shandong Province, China, the Third Prize, Shandong Provincial Education Department, China
2009, Chinese Government Scholarship for Young Backbone Teachers, China Scholarship Council

Conference Presentations

Wang, J., Berthon, P. (2015). "Mindfulness and Marketing Strategizing." Presented at the South Asia Institute at Harvard University, Bentley University, Southern New Hampshire University, and Suffolk University's CIK conference 2015, Cambridge, MA, USA.

Wang, J. (2010). "An Empirical Study on Financial Support for Ocean Environmental Protection in Shandong Province." Presented at the Chinese Economists Society and Xiamen University's 2010 CES CHINA CONFERENCE, Xiamen, China.

Wang, J. (2010). "The Effect of Financial Support on Environmental Protection Industry of China." Presented at the Shandong University, Central University of Finance and Economics and University of Hertfordshire's International Symposium on Institutional Economics 2010, Jinan, China.