Browse

Browse

Back to Homepage

Emma Wang

Adjunct Lecturer, Marketing
PhD Student
PhD Candidate, Bentley University
Ph.D., Ocean University of China, 2008
jwang1@bentley.edu
                       


Expand All
Collapse All

Bio

Emma Wang is a Ph.D of Business candidate and an adjunct in marketing department at Bentley University. Her research focuses on mindfulness, marketing strategy and marketing technology. She explores how mindfulness plays its role in marketing decision making process and other marketing practices. She is also interested in how mindfulness impacts consumer behaviors. Before she came to Bentley, she was a visiting scholar of W.P. Carey Business School, Arizona State University from 2010-2011 and an associate professor of Ocean University of China. She had years of research and consulting experiences in the area of marketing and environmental financing.

Teaching Interests

Marketing Fundamentals, Marketing Management, Marketing Strategy, Service Marketing

Research Interests

Mindful Marketing, Mindfulness and Service Workers, Mindfulness and Consumers, Mindfulness and Marketing Technology, Emotional Labor, Service Encounters

Consulting/Practice Interests

How does mindfulness enhance the experiences of service workers and consumers? How does mindfulness help information users get the best out of marketing technologies? How does mindfulness help organizations' marketing practices go more ethical and sustainable? How does mindfulness enhance the triple bottom line and post-CSR norm in organizations?

Professional Links

https://www.linkedin.com/in/emma-wang-bentleyuniversity/
https://faculty.bentley.edu/details.asp?uname=jwang1

Awards and Honors

2014, Outstanding Scientific Research Achievement Award (Humanities and Social Sciences) of Colleges and Universities in Shandong Province, China, 3rd prize, Shandong Provincial Education Department, China
2011, Qingdao City’s 25th Social Science Outstanding Achievement Award, 3rd prize, Academy of Social Sciences of Qingdao, China
2010, Excellent Adviser of the National University Student Innovation Program , the Ministry of Education of China
2009, Qingdao City’s 23rd Social Science Outstanding Achievement Award, 2nd prize, Academy of Social Sciences of Qingdao, China
2009, Outstanding Scientific Research Achievement Award (Humanities and Social Sciences) of Colleges and Universities in Shandong Province, China, 3rd prize, Shandong Provincial Education Department, China
2009, Chinese Government Scholarship for Young Backbone Teachers, China Scholarship Council
2008, Outstanding University Key Teachers” Scholarship , China Scholarship Council
2006, Excellent Class Advisor, Ocean University of China
2005, Outstanding Research Achievement of Soft Sciences, the second prize , Shandong Provincial Education Department, China
2004, Excellent Class Advisor, Ocean University of China
2001, Best Master's Thesis in Shandong Province, the Degree committee of Shandong People's Government
2000, Postgraduate Comprehensive Scholarship , Ocean University of China
2000, Postgraduate Innovation Scholarship, Ocean University China
1999, “Lu Guang“ Scholarship for Best Postgraduates of Shandong Province, State Development & Investment Corp.; J&K Technology Holdings, Limited; and China Shandong International Economic and Technical Cooperation Group Ltd.
1998, “Tsingtao Beer” Scholarship for Excellent Graduates of Qingdao University, Tsingtao Brewery Co., Ltd.

Publications

Journal Article(s)
Wang, E. J., Berthon, P., Leyland, P., McCarthy, I. (2016). Service, emotional labor, and mindfulness. Business Horizon, 59 (6), 655-661. (link)

WANG, J., Liu, Y., Shi, T. (2014). The Impacts of Customers' Perceived Value of Online Banking Services on the Customer Equity of Banks. Finance Forum, 08, 50-59. (link)

WANG, J., Tang, M., Zhang, L. (2014). Has the Chinese Social Security System Failed? A Study on the Relationship of Primary Distribution, Redistribution and Urban-rural Income Gap. Journal of Capital University of Economic and Business, 06, 5-12. (link)

Wang, J., Zhang, L. (2013). Fiscal Decentralization, Public Preferences and Social Security Expenditure---an Empirical study Based on Provincial Panel Data. Finance and Trade Research, 4, 100-109. (link)

Wang, J., He, F. (2013). Environmental Protection Investment and Financing Performance Evaluation Based on Data Envelopment Analysis (DEA). Dongyue Tribune (8), 167-171. (link)

Wang, J., He, F., Chen, Z. (2013). Construction and Application of a Performance Evaluation System for Investment in and Financing of Marine Environmental Protection. Journal of Ocean University of China (Social Sciences), 6, 19-24. (link)

Wang, J., Tang, N. (2010). An Analysis of Farmers' Economic Behavior in the New Rural Cooperative Medical System in China. Journal of Ocean University of China (Social Sciences) (3), 84-88. (link)

Wang, J., Lu, S. (2010). A Study of Financial Support for Ocean Environmental Protection. Shandong Social Sciences (8), 152-156. (link)

Wang, J., Lu, C. (2010). A PEST Analysis of China's Housing Security System. Academic Exchange (6), 129-132. (link)

Wang, J., Yang, W. (2008). An Empirical Study on the Promotion Effect of Economic Growth on China’s Environmental Financing and Investment. Academic Exchange (8), 84-87. (link)

Wang, J., Yang, W. (2008). A Study on the Interaction between China’s EPI and Growth of the Economy. Economic Management Journal (21), 157-162. (link)

Sun, J., Zhao, C., Wang, J. (2007). The Insights Gained from Australia’s Technology Innovation Experience. Forum on Science and Technology in China (2), 137-141. (link)

Wang, J. (2006). An Interpretation of Emission Permits Trading from the Perspective of New Institutional Economics. Journal of Ocean University of China (Social Sciences) (5), 36-38. (link)

Wang, J. (2002). Financial Globalization and The Development of China’s Financial Industry. Shandong Social Sciences (3), 25-27.

Other(s)
Wang, J. (2009). Research on Investment & Financing Mechanism and Effects of China’s Environmental Protection Industry. Ocean University of China

Conference Presentations

WANG, E. J. (2017). "Exploring the Effects of Mindfulness in Marketing: Mindfulness, Ethics, Emotional Labor and Service Quality." Presented at the Bentley University's Doctoral Dissertation Proposal Defense, Waltham.

Wang, E. J. (2016). "Marketing Research in Managerial Decision-Making." Presented at the Marketing Management Association’s Fall 2016 Educators conference - Doctoral Consortium, Providence, RI.

Wang, E. J., Berthon, P. (2016). "Mindfulness and Ethical Marketing." Presented at the Academy of Marketing Science's 2016 Annual Conference, Orlando, Florida.

Wang, E. J., Berthon, P. (2015). "Mindfulness and Marketing Strategizing." Presented at the South Asia Institute at Harvard University, Bentley University, Southern New Hampshire University, and Suffolk University's CIK conference 2015, Cambridge, MA, USA.

WANG, E. J., Berthon, P., Newell, S. (2014). "Role of Big Data in Marketing Strategizing: A Sensemaking Critique." Presented at the Bentley University's Bentley University's Faculty and Doctoral Student Research Poster Session.

Wang, J. (2010). "An Empirical Study on Financial Support for Ocean Environmental Protection in Shandong Province." Presented at the Chinese Economists Society and Xiamen University's 2010 CES CHINA CONFERENCE, Xiamen, China.

Wang, J. (2010). "The Effect of Financial Support on Environmental Protection Industry of China." Presented at the Shandong University, Central University of Finance and Economics and University of Hertfordshire's International Symposium on Institutional Economics 2010, Jinan, China.