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Emma Wang

Adjunct , Marketing
PhD Student
Ph.D , Ocean University of China, 2008
jwang1@bentley.edu
                       


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Bio

Emma Wang is a Ph.D of Business student and an adjunct in marketing department at Bentley University. Her research focuses on mindfulness, marketing strategy and marketing technology. She explores how mindfulness plays its role in marketing decision making process and other marketing practices. She is also interested in how mindfulness impacts consumer behaviors. Before she came to Bentley, she was a visiting scholar of W.P. Carey Business School, Arizona State University from 2010-2011 and an associate professor of Ocean University of China. She had years of research and consulting experiences in the area of marketing and environmental financing.

Teaching Interests

Intro-Marketing, Marketing Strategy, Service Marketing

Research Interests

mindfulness and service worker, mindfulness and consumer, emotional labor, service encounter, marketing technology

Consulting/Practice Interests

How does mindfulness enhance the experiences of service workers and consumers? How does mindfulness help information users get the best out of marketing technologies?

Awards and Honors

2014, Outstanding Scientific Research Achievement of Colleges and Universities in Shandong Province, the Third Prize, Shandong Provincial Education Department, China
2011, Outstanding Achievement of Qingdao Social Sciences, the Second Prize., Academy of Social Sciences of Qingdao, China
2009, Outstanding Achievement of Qingdao Social Sciences, the Second Prize., Academy of Social Sciences of Qingdao, China
2009, Outstanding Scientific Research Achievement of Colleges and Universities in Shandong Province, China, the Third Prize, Shandong Provincial Education Department, China
2009, Chinese Government Scholarship for Young Backbone Teachers, China Scholarship Council
2008, Scholarship from China Scholarship Council, China Scholarship Council
2006, Best Teaching Award, Ocean University of China
2005, Outstanding Research Achievement of Soft Sciences, the second prize , Shandong Provincial Education Department, China
2004, Best Teaching Award, Ocean University of China
2000, Comprehensive Scholarship for Graduates of Ocean University of China, Ocean University of China
2000, Innovation Scholarship for Graduates of Ocean University of China, Ocean University China
1999, “Lu Guang“ Scholarship for the Best Graduates of Shandong Province, State Development & Investment Corp.; J&K Technology Holdings, Limited; and China Shandong International Economic and Technical Cooperation Group Ltd.
1998, “Tsingtao Beer” Scholarship , Tsingtao Brewery Co., Ltd.

Publications

Journal Article(s)
Wang, E. J., Berthon, P., Leyland, P., McCarthy, I. (2016). Service, emotional labor, and mindfulness. Business Horizon.

Conference Presentations

Wang, E. J., Berthon, P. (2016). "Mindfulness and Ethical Marketing." Presented at the Academy of Marketing Science's 2016 Annual Conference, Orlando, Florida.

Wang, E. J., Berthon, P. (2015). "Mindfulness and Marketing Strategizing." Presented at the South Asia Institute at Harvard University, Bentley University, Southern New Hampshire University, and Suffolk University's CIK conference 2015, Cambridge, MA, USA.

Wang, J. (2010). "An Empirical Study on Financial Support for Ocean Environmental Protection in Shandong Province." Presented at the Chinese Economists Society and Xiamen University's 2010 CES CHINA CONFERENCE, Xiamen, China.

Wang, J. (2010). "The Effect of Financial Support on Environmental Protection Industry of China." Presented at the Shandong University, Central University of Finance and Economics and University of Hertfordshire's International Symposium on Institutional Economics 2010, Jinan, China.