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Joe M. Dery

Adjunct Lecturer, Marketing
PhD Student
PhD Student, Business Analytics, Bentley University
Director, Decision Sciences, Dell EMC
MS, Bentley University, 2011
Graduate Certificate, Bentley University, 2011
BS, Babson College, 2010
Office: Morison Hall 236 | 781.891._2079 |

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Joe Dery is currently the Director of Decision Sciences for Dell's Enterprise business, Dell EMC. During his tenure with Dell EMC, Joe has utilized cross-functional big data, industry-leading technologies, and the newest data science practices to solve some of the company's most complex challenges. Joe is currently working on his PhD at Bentley University in Business Analytics and serves as an Adjunct Lecturer in the Graduate School.

Teaching Interests

Analytics, Data Science, Data Mining, Customer Data Analysis

Research Interests

Analytics, Data Science, Data Mining, Brand Genericide

Consulting/Practice Interests

Data Science

Awards and Honors

2013, 2012 EMC President's Award Finalist for Data Science, EMC

Conference Presentations

Dery, J. (2018). "Towards Strategic “Jingle” Success: An Interplay of Business & Music Analytics." Presented at the INFORMS 2018 Business Analytics Conference, Baltimore, Maryland.

Dery, J. (2017). "Strategic Interventions in Brand Genericide." Presented at the Bentley's Research Reception and poster session, Bentley.

Dery, J. M. (2015). "Analytics, Interdisciplinary Collaboration, and the Mapping of Brand DNA." Presented at the INFORMS Philadelphia 2015, Philadelphia, PA.

Dery, J. M. (2015). "The Advent of “Brand DNA”: Applying Linguistic Lenses to Map and Quantitatively Measure the Process of Brand Genericide." Presented at the Bentley University's DART Seminar, Center for Marketing Technology (CMT).


University Service
Guest Speaker for German MBA students - visiting seminar, 2017 - 2017
Guest Speaker for Bentley Graduate Marketing Association, 2017 - 2017

Professional Service
Reviewer, Conference Paper for Hawaiian International Conference on System Sciences - Present
Reviewer, Journal Article for Journal of Strategic Information Systems - Present

Public Service
Attendee, Meeting for Workshop on the Social, Economic and Workforce Implications of Big Data Analytics and Decision-Making - Present