Back to Homepage

Joseph M. Dery

Adjunct Lecturer, Marketing
PhD Student
PhD Student, Business Analytics, Bentley University
Lead Data Scientist, Senior Manager, EMC
MS, Bentley University, 2011
Graduate Certificate, Bentley University, 2011
BS, Babson College, 2010
Office: Morison Hall 236 | 781.891._2079 |

Expand All
Collapse All


Joe Dery is currently the Lead Data Scientist within the Business Insights & Analytics Group at EMC -- as well as the Sr. Manager of Data Science. During his tenure with EMC, Joe has utilized cross-functional big data, industry-leading technologies, and the newest data science practices to solve some of EMC’s most complex challenges. Joe is currently working on his PhD at Bentley University in Business Analytics and serves as an Adjunct Lecturer in the Graduate School.

Teaching Interests

Analytics, Data Science, Data Mining, Customer Data Analysis

Research Interests

Analytics, Data Science, Data Mining, Brand Genericide

Consulting/Practice Interests

Data Science

Awards and Honors

2013, 2012 EMC President's Award Finalist for Data Science, EMC

Conference Presentations

Dery, J. M. (2015). "Analytics, Interdisciplinary Collaboration, and the Mapping of Brand DNA." Presented at the INFORMS Philadelphia 2015, Philadelphia, PA.

Dery, J. M. (2015). "The Advent of “Brand DNA”: Applying Linguistic Lenses to Map and Quantitatively Measure the Process of Brand Genericide." Presented at the Bentley University's DART Seminar, Center for Marketing Technology (CMT).


Professional Service
Reviewer, Conference Paper for Hawaiian International Conference on System Sciences - Present
Reviewer, Journal Article for Journal of Strategic Information Systems - Present

Public Service
Attendee, Meeting for Workshop on the Social, Economic and Workforce Implications of Big Data Analytics and Decision-Making - Present