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Ivan Fedorenko

Adjunct PhD Student
MA, Saint-Petersburg State University, 2008
BA, Saint-Petersburg State University, 2002
ifedorenko@bentley.edu
                       


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Bio

Ivan is a Doctoral Candidate and Adjunct Lecturer in Marketing. His recent research focuses on customer engagement, open innovation, crowdsourcing and online co-creation. Before he came to Bentley Ivan received his master's and postgraduate degree in Sociology from Saint-Petersburg State University in Russia. Ivan worked as Marketing Researcher and Market Analyst in major Russian and East-European companies in Electronics and Logistics sectors. He was actively engaged in Russian politics and served as an elected member of a district council in Saint-Petersburg

Teaching Interests

Marketing Research, Consumer Behavior, Marketing Strategy

Research Interests

Identity Marketing, Hi-Tech Marketing, Crowdsourcing, Value Co-Creation

Professional Links

http://www.linkedin.com/in/ivanfedorenko

Awards and Honors

2017, Doctoral Competition for Conceptual Articles, Academy of Marketing Science Review & Sheth Foundation

Publications

Journal Article(s)
Rabinovich, T., Berthon, P., Fedorenko, I. (2017). Reducing the distance: financial services education in web-extended learning environments. Journal of Financial Services Marketing, 22 (3), 126-131. (link)

Fedorenko, I., Berthon, P. (2017). Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models. AMS Review, 7 (3-4), 183–194. (link)

Fedorenko, I., Berthon, P., Rabinovich, T. (2016). Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation. Business Horizons, 59 (6).

Book Chapters
Berthon, P, Fedorenko, I, Pitt, L, Fergason, S. (2018). Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-fact. Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth (pp. 330 - 349)

Conference Presentations

Fedorenko, I. (2018). "Marketing secrets: a conceptual model and quasi-experimental study." Presented at the Academy of Marketing Science's AMS 46th Annual Conference, New Orleans LA.

Fedorenko, I., Berthon, P. (2018). "What in the world are you watching: parents' reflections of their (dis)approval of (in)appropriate media content." Presented at the Marketing Management Association's Spring 2018 MMA Conference, Chicago IL.

Fedorenko, I. (2017). "Crowdsourcing: Blurring the Boundary between a Firm’s Customer and Employee." Presented at the Bentley University's Bentley Research Colloquium, Waltham MA.

Fedorenko, I., Berthon, P. (2017). "Marketing secrets: a conceptual model and research program." Presented at the Bentley University's Bentley University Research Showcase, Waltham, MA.

Fedorenko, I., Berthon, P. (2017). "A social identification model of stakeholder value creation." Presented at the American Marketing Association's 2017 Summer AMA Conference, San-Francisco, CA.

Fedorenko, I. (2017). "Dual-process model of identity-based motivation for ethical consumer behavior." Presented at the Academy of Marketing Science's AMS Review Theory Forum, Coronado CA.

Fedorenko, I., Berthon, P. (2017). "Value co-creation in crowdsourcing ventures." Presented at the Cyrus Institute of Knowledge's CIK - 5th International Conference, MIT, Cambridge MA.

Fedorenko, I., Berthon, P. (2017). "Dividing the Crowd: Market Segmentation for Crowdsourcing Ventures." Presented at the Marketing Management Association's Spring 2017 MMA Conference, Chicago, IL.

Fedorenko, I. (2016). "The Role of Marketing Research in Managerial Decision-Making (teaching demonstration)." Presented at the Marketing Management Association 's Fall 2016 MMA Educators conference - Doctoral Consortium, Providence, RI.

Service

Professional Service
Reviewer, Journal Article for International Journal of Entrepreneurship and Small Business, 2018 - Present
Reviewer, Journal Article for Energy Research & Social Science, 2018 - Present
Reviewer, Journal Article for Technovation, 2017 - Present
Reviewer, Conference Paper for American Marketing Association, 2017 - Present
Reviewer, Conference Paper for Association for Consumer Research, 2017 - Present
Reviewer, Journal Article for Business Horizons, 2016 - Present
Reviewer, Conference Paper for Society for Consumer Psychology, 2016 - Present