Ian R Cross
Senior Lecturer, MarketingBusiness Projects Coordinator
Vice Chairman, Board of Trustees, New England School of Acupuncture,
Director, CMT
BA Honors, University of Leeds, 1981
MBA, University of London, 1988
Office: Morison Hall 238 | 781.891.3188 | icross@bentley.edu
Teaching Interests
Internet marketing; marketing research; branding; social media; creating business value through consulting
Research Interests
Gen Y attitudes and behavior Social Media Business Competitiveness
Consulting/Practice Interests
Real World Marketing Projects; Internet marketing; High Technology Consulting
Publications
Journal Articles
Pehlivan, E., Berthon, P., Berthon, J., Cross, I. R. (2013). Viral Irony: Using Irony to Spread the Questioning of Questionable Consumption. Journal of Public Affairs, 13 (2), 172-179.
Books
Cross, I. R. (2012). Gurus and Oracles.
Cambridge, MA: MIT.
Conference Proceedings and Presentations
Cross,
I.
R. (2013).
"Digital Marketing Forum 2013."
Presented at the
Argylle Forum's
Digital Engagement Conference,
Harvard.
Cross,
I.
R., Berthon,
P., Pitt,
L., , . (2013). Annual Meeting. Presented at the
AMS's
AMS 2013,
Monterey, CA.
Cross,
I.
R. (2011).
"Social Media and Gen Y."
Presented at the
MITX's
Digital Marketing,
Boston.
Cross,
I.
R. (2011). Luxury Marketing Perspectives. Presented at the
Academy of Marketing Science's
World Marketing Congress,
Reims, France.
Cross,
I.
R., Berthon,
P., Wiggins,
R.
A. (2008).
"Putting the 'Business' Back in B-School Education."
Presented at the
Academy of Marketing Science,
Vancouver, Canada.
Berthon,
P., Cross,
I.
R., Boshoff,
C. (2008).
"COO2: From Country of Origin to Caricature of Origin."
Presented at the
Corporate Identity Research Group 5th International Conference on Strategically Managing Corporate R,
Segal Graduate School of Business, Simon Fraser University.
Wiggins,
R.
A., Cross,
I.
R. (2005).
"Implementing Integration in Field-Based Courses."
Presented at the
Management Education Alliance's
2005 MEA Faculty Workshop,
Waltham, Massachusetts.
Wiggins,
R.
A., Cross,
I.
R. (2004).
"Implementing Integration in Field-Based Project Courses."
Presented at the
AACSB's
2004 AACSB Conference,
Dallas, Texas.
Service
Department Service
Committee Member for Lecturer Hiring - Present
Committee Member for Corporate Immersion, 2013 - Present
University Service
Student Organization Advisor for BMA - Present
advisor on study abroad for Education Abroad
Mentor (Faculty) for OAS - Present
Professional Service
Officer, Vice President for New England School of Acupuncture, 2013 - Present
Professional Memberships
Mass USability Group
Marketing Executives Networking Group
American Marketing Association
Mass Interactive Technology Exchange