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Henri A. Weijo

Assistant Professor, Marketing
Ph.D., Aalto University School of Business, 2014
Office: Morison Hall 292 | 781.891._2157 | hweijo@bentley.edu
                       


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Teaching Interests

Principles of Marketing, Digital Marketing, Marketing Communications, Consumer Behavior, Contemporary Issues in Marketing, Brand Management

Research Interests

Value, Consumption careers, consumption communities, sustainability, consumption practices.

Consulting/Practice Interests

Digital marketing, brand identity, brand communities.

Professional Links

http://www.henriweijo.com

Publications

Journal Article(s)
Seregina, A., Weijo, H. A. (2016). Play at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption Experiences. Journal of Consumer Research. Forthcoming (link)

Weijo, H. A., Hietanen, J., Mattila, P. (2014). New Insights into Online Consumption Communities and Netnography. Journal of Business Research, 67 (10), 2072–2078. (link)

Weijo, H. A., Rintamäki, J. (2014). Hold the Line! Exploring the Brand Community Coping Process. Research in Consumer Behavior, 16 (1), 115 - 131. (link)

Book Chapters
Steinfield, L, Weijo, H. A. Consumer Culture Theory and the AMA Job Market: Understanding the Challenges and Crafting Winning Strategies. Consumer Culture Theory, 2015

Weijo, H. A, Martin, D. M, Schouten, J. W. (2014). Against Ethics and CSR: A Call for a Science-Based Market-Holistic Approach to Sustainability in Business. In Ronald P. Hill, Ryan Langan (Eds.), Research Handbook on Marketing and Corporate Social Responsibility (pp. 135-46). Northhampton, MA: . Edward Elgar Publishing

Weijo, H. A. (2013). Self-Disclosure. In Russell W. Belk and Rosa Llamas (Eds.), The Routledge Companion to Digital Consumption (pp. 346-355). London: . Routledge

Conference Proceeding(s)
Ostergaard, P., Trolle-Linnet, J., Andersen, L. P., Kjeldgaard, D., Berregaard, S., Weijo, H. A., Martin, D. M., Schouten, J. W., Östberg, J. (2014). Nordic Consumer Culture: Context and Concept. Emerald Insight.

Conference Paper(s)

Conference Presentations

Steinfield, L., Weijo, H. A., Dobscha, S. (2015). "Well-Rounded Oddball for Hire? CCT and the Job Market" Presented at the University of Arkansas's Consumer Culture Theory 2015, Fayetteville, AR.

Seregina, A., Weijo, H. A. (2015). "The Superhuman Feat of Having It All: Consumer Strategies for Assembling Work, Family, and Leisure Life Domains within Cosplay." Presented at the University of Arkansas's Consumer Culture Theory 2015, Fayetteville, AR.

Mäenpää, E., Weijo, H. A., Martin, D. M. (2014). "Experiencing Nature via Consumption: Studying Sailors’ Experiences." Presented at the Consumer Culture Theory Consortium's Consumer Culture Theory 2014, Helsinki, Finland.

Weijo, H. A., Rintamäki, J. (2014). "Hold the Line! Exploring the Brand Community Coping Process." Presented at the Consumer Culture Theory Consortium's Consumer Culture Theory 2014, Helsinki, Finland.

Weijo, H. A., Martin, D. M., Schouten, J. W. (2014). "Nordic Cool: Market Emergence and the Welfare State." Presented at the Consumer Culture Theory Consortium's Consumer Culture Theory 2014, Helsinki, Finland.

Weijo, H. A., Scaraboto, D., Könkkölä, S. (2012). "Opening the Black Box: An Exploration of Consumer Production Influence on Marketplace Dynamics." Presented at the Association for Consumer Research's ACR 2012, Vancouver, CA.

Botez, A., Hietanen, J., Weijo, H. A. (2012). "Chasing Enchantment: Exploring the History of the Transhumanist Consumer." Presented at the Consumer Culture Theory Consortium's Consumer Culture Theory 2012, Evanston, IL.

Belk, R. W., Kozinets, R. V., Weijo, H. A. (2012). "Digital Consumer." Presented at the Consumer Culture Theory Consortium's Consumer Culture Theory 2012, Evanston, IL.

Service

Department Service
Committee Member for Research Committee, 2014 - Present

University Service
Committee Member for EQUIS peer review team, 2015 - 2015

Professional Service
Reviewer, Ad Hoc Reviewer for American Marketing Association, 2015 - Present
Reviewer, Ad Hoc Reviewer for European Journal of Marketing, 2015 - Present
Reviewer, Ad Hoc Reviewer for Consumption, Markets & Culture, 2015 - Present
Conference/Workshop Track Chair for Consumer Culture Theory Conference 2015, 2014 - 2015
Conference/Workshop Organizer for Consumer Culture Theory Conference 2014, 2013 - 2014