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Joyce (Feng) Wang

Assistant Professor, Marketing
PhD, Michigan State University, 2018
Office: Morison Hall 248 | 781.891._2712 | fwang@bentley.edu
                       


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Bio

Joyce (Feng) Wang‘s research focuses on customer experience, eCommerce, customer valuation, and customer-centric product design. Her work has appeared in Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Business Logistics, and presented at numerous academic conferences. She has taught customer analytics (both undergraduate- and graduate-level), marketing research, quantitative business research methods, and marketing strategy.

Teaching Interests

Customer analytics, relationship marketing, marketing research, and marketing strategy

Research Interests

Customer experience & analytics, customer valuation, eCommerce, relationship marketing, and customer centric product design

Consulting/Practice Interests

Customer experience & analytics, eCommerce, loyalty program, and program design

Awards and Honors

2020, Summer Research Grant, Bentley University
2019, Summer Research Grant, Bentley University
2018, Don and Shirley Taylor Research Excellence Award, Michigan State University
2018, Summer Research Grant, Bentley University
2017, Mott Foundation Fellowship Award, Demmer Center for Business Transformation
2016, Don and Shirley Taylor Research Excellence Award, Michigan State University
2015, Provost’s Excellence Fellowship Award, Michigan State University
2014, Broad Fellowship Award, Michigan State University

Publications

Journal Article(s)
Zhao, Y., Zhang, Y., Wang, F., Schrock, W. (2020). Brand Relevance and the Effects of Product Proliferation across Product Categories. Journal of the Academy of Marketing Science.

Calantone, R. J., Whipple, J. M., Wang, F., Sardashti, H., Miller, J. W. (2017). A Primer on Moderated Mediation Analysis: Exploring Logistics Involvement in New Product Development. Journal of Business Logistics.

Sirisuhk, R., Calantone, R. J., Wang, F. (2016). Managing Market Intelligence: The Comparative Role of Absorptive Capacity and Market Orientation. Journal of Business Research.

Conference Presentations

Santana, S., Xia, L., Wang, F. (2021). "Nostalgia: Triggers and Its Role on New Product Purchase Intentions." Presented at the Bentley University's Confronting the Pandemic with Research: Bentley University's Contribution.

Wang, F. (2020). "Maximizing the Effect of Experiential Design on Converting Consideration into Purchase." Presented at the University of Nebraska at Omaha's Research Seminar Series.

Zhang, Y., Hult, T., Wang, F., Lin, C., Chiang, J. (2019). "Customer Learning and New Product Purchases: Are Customers Ready?" Presented at the AMA Summer Academic Conference, Chicago, Illinois.

Wang, F., Voorhees, C. M., Calantone, R. J. (2019). "Customer Relationships Asset and Competitive Advantage." Presented at the AMA Summer Academic Conference, Chicago, Illinois.

Wang, F., Calantone, R. J. (2018). "Uncovering the Prominence of Imagery Experience on Purchase Decision and Customer-Brand Relationship Cultivation." Presented at the AMA Summer Academic Conference, Boston.

Wang, F., Calantone, R. J., Rakthin, S. (2016). "Realizing Ambidextrous Innovation through Absorptive Capacity." Presented at the AMA Summer Academic Conference, Atlanta, Georgia.

Wang, F., Calantone, R. J. (2016). "Are Irrational Buyers all Sub-Optimal? Not When They are Self-Brand Connected" Presented at the AMA Winter Academic Conference, Las Vegas, Nevada.

Wang, F., . (2016). "How does Emotional WOM Influence Brand Performance: The Unparalleled Mechanisms of Brand Trust and Sentiment?" Presented at the Marketing Science Conference, Shanghai.

Wang, F., Calantone, R. (2015). "Managing the Interplay between Promotion and Product Portfolio." Presented at the Marketing Science Conference, Baltimore, Maryland.

Service

Department Service
Research Committee of Marketing Department, 2020 - Present
Recruiting Committee, 2019 - 2019

University Service
Faculty Evaluation Procedures Committee, 2020 - Present
Calendar Committee, 2020 - Present
Majors Fair - 2020

Professional Service
Reviewer, Journal Article for Journal of Business Research, 2020 - Present
Reviewer, Journal Article for Journal of Management Information Systems , 2020 - Present
Reviewer, Ad Hoc Reviewer for Journal of Business Review, 2019 - Present
Reviewer, Conference Paper for AMA Summer Academic Conference, 2014 - Present