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Fernanda Araujo Maciel

Adjunct PhD Student
MSc in Marketing Analytics, Bentley University, 2014
MSc in Business, PUC-Rio, 2011
BSc in Statistics, Federal University of Rio de Janeiro, 2009

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Teaching Interests

Business Statistics, Applied Statistics, Data Mining

Professional Links


Journal Article(s)
Araujo Maciel, F. M., da Rocha, A., da Silva, J. F. (2013). Brand personality of Global Quick-Service Restaurants in emerging and developed markets: A comparative study in Brazil and the US. Latin American Business Review, 14 (2), 139–161.

Conference Presentations

Araujo Maciel, F. M. (2019). "The Impact of Bolsa Família on Educational Indicators in Brazil." Presented at the Bryant University's Analytics Without Borders, RI.

Araujo Maciel, F. M. (2016). "Socio-economic Perceptions in Emerging Markets." Presented at the INFORMS's 2016 Annual Meeting, Nashville, TN.

Araujo Maciel, F. M. (2016). "Why do You Tip after Eating at a Restaurant?" Presented at the Bentley University's Annual Research Showcase.