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Ellen R Foxman

Associate Professor Emeritus, Marketing
Ph.D., Louisiana State U-Baton Rouge, 1986
Office: Morison Hall 277 | 781.891._2796 | efoxman@bentley.edu
                       


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Bio

Primary research interests include consumer behavior, including the Filene's Basement Bridal Sale phenomenon, and marketing public policy issues, especially those relating to businesses'increasing use of information technology in marketing activities. Has published articles in Journal of Consumer Research, Journal of Business Research, and Journal of Public Policy & Marketing, as well as numerous other business journals. Serves on the Editorial Review Boards of the Journal of Business Research and the Journal of the Academy of Marketing Science. Has provided professional marketing research to both nonprofit community groups and the U.S. government. Formerly taught at Washington State University and George Mason University.

Teaching Interests

Consumer Behavior; Marketing for Nonprofits; Arts and Entertainment Marketing

Research Interests

Consumer Behavior; Arts Marketing; Marketing Public Policy

Professional Memberships

Academy of Marketing Science
American Marketing Association
Association for Consumer Research

Awards and Honors

2009, Bentley University Publication Award
2006, Innovation in Teaching Award, Bentley College

Publications

Journal Articles
Williams, C. B., Gulati, G. J., Foxman, E. R. What's in an Endorsement: An Analysis of Web Site Publicity by Presidential Candidates and Organizations in 2004. Journal of Political Marketing, 8 (3), 173-189.

Dobscha, S., Foxman, E. R. (2012). Mythic Agency and Retail Conquest. Elsevier, 88 (2), 291-307.

Culnan, M. J., Foxman, E. R., Ray, A. W. (2008). Why IT Executives Should Help Employees Secure Their Home Computers. MIS Quarterly Executive, 7 (March 2008) (1), 49-56. (link)

Williams, C. B., Foxman, E. R., Saraswat, S. (2007). A Comparative Study of Nonprofit and For-Profit Web-based Issue Advocacy. Journal of Political Marketing, 6 (7), 69-97.

Foxman, E. R., Easterling, D. (1999). The Representation of Diversity in Marketing Principles Texts: An Exploratory Analysis. Journal of Education for Business, 74 (4), 285-288.

Dobscha, S., Foxman, E. R. (1998). Rethinking the Principles of Marketing Course: Focus on Exchange. Marketing Education Review, 8 (1), 47-57.

Foxman, E. R., Tansuhaj, P. S. (1996). Family Sex Roles and Teenager Influence in Family Purchasing: A Cross National Study. Journal of Marketing Communications, 2 (2).

Book Chapters
Foxman, E. R, Schiano, W. T. (2003). Inspecting Spam: Unsolicited Communications on the Internet. Collaborative Information Technologies. In M. Khosrow-Pour (Eds.), . Hershey, PA: . IRM Press

Foxman, E. R, Schiano, W. T. (2002). Inspecting Spam: Unsolicited Communications on the Internet. In Khosrow-Pour, M (Eds.), . Hershey, PA: . IRM Press

Conference Proceedings and Presentations

Ray, A. W., Culnan, M. J., Foxman, E. R. (2006). "Influences on Home Computer Security Intentions and Behavior." Presented at the 2006 AIS Mid-Year Conference, Phoenix, Arizona.

Foxman, E. R., Hauserman, S. (2006). "Course Development on the Fly: Building an Interdisciplinary Service-Learning Course to Respond to a Real-Time Disaster." Presented at the 2006 Annual Conference of the Society for Marketing Advances, Nashville, TN.

Foxman, E. R., Hauserman, S. (2006). "Bentley College and Bayou La Batre, AL: Building Relationships between a Suburban College and a Rural Fishing Community." Presented at the Northeast Regional Campus Compact Conference, Nashua, NH.

Gulati, G. J., Williams, C. B., Foxman, E. R. (2005). "A Comparative Study of How Presidential Candidates and Organizations Treated their Endorsements in 2004." Presented at the Midwest Political Science Association, Chicago, IL.

Williams, C. B., Foxman, E. R., Gulati, G. J. (2005). "What's in an Endorsement? An Analysis of Endorsement Use on the Websites of Presidential Candidates and Organizations in 2004" Presented at the Midwest Political Science Association 63rd Annual Conference, Chicago, IL.

Culnan, M. J., Ray, A. W., Foxman, E. R. (2005). "Educating the Weakest Link in Cyberspace: The Role for Business in Promoting Home PC Security." Presented at the SIM Academic Workshop, Las Vegas, NV.

Foxman, E. R., Culnan, M. J., Ray, A. W. (2004). "Securing the Weakest Link in Cyberspace: Marketing Computer Security for Home PC's to Consumers." Presented at the AMA Marketing & Public Policy Conference, Salt Lake City, UT.

Foxman, E. R., Culnan, M. J., Ray, A. W. (2004). "Securing the Weak Link in Cyberspace: Marketing Computer Security for Home PC's to Consumers [abstract]." Presented at the American Marketing Association Marketing and Public Policy Conference, Washington, D.C.

Foxman, E. R., Kapala, L. (2004). "Intra-Family Consumer Socialization: A Qualitative Study." Presented at the Proceedings of the Atlantic Marketing Association 20th Annual Conference, Chattanooga, TN.

Williams, C. B., Foxman, E. R., Saraswat, S. (2003). "A Comparative Study of Nonprofit and For-Profit Web-based Issue Advocacy." Presented at the American Political Science Association, Philadelphia, Pennsylvania.

Foxman, E. R., Schiano, W. T. (2003). "Inspecting Spam: Unsolicited Communications on the Internet." Presented at the IRMA, 2000, Anchorage.

Foxman, E. R., Bradley, M. S. (2002). "'To Know Is Nothing: To Imagine Is Everything' -- Social Ritual and Meaning in the Consumption of Fortune Cookies." Presented at the Winter AMA Educators' Conference, Austin, TX.

Foxman, E. R., Dobscha, S. (2000). "Gendered Communication: Textual Analysis of Letters Written to Filene's Basement." Presented at the ACR 5th Gender, Marketing, and Consumer Behavior Conference, Chicago, IL.

Aylesworth, A. B., Chapman, K., Williams, C. B., Foxman, E. R. (1999). "Using Audience Response Systems in the Classroom: An Exploratory Investigation." Presented at the Annual Meeting of the Society of Business and Behavioral Sciences, Las Vegas, NV.

Aylesworth, A. B., Chapman, K., Foxman, E. R. (1999). "The Use of Technology to Enhance Classroom Discussion: The Perception Analyzer."

Dobscha, S., Foxman, E. R. (1998). "Women and Wedding Gowns: Exploring a Discount Shopping Experience." Presented at the Gender, Marketing, and Consumer Behavior, San Francisco, CA.

Foxman, E. R., Dobscha, S. (1997). "The Filene's Basement Bridal Sale: A Content Analysis of Store-Authored and Media-Authored Communications about a Retail Event." Presented at the Conference of the Academy of Marketing Science, Coral Gables, FL.

Foxman, E. R., Dobscha, S. (1996). "Teaching Principles of Marketing from a Multicultural Perspective: A Proposed Exchange Framework." Presented at the Multicultural Marketing Conference, Virginia Beach, VA.

Service

Department Service
Course Coordinator for Course Coordinator, MK160 (Principles of Marketing) - Present
Course Coordinator for Marketing module coordinator, GB 301 - Present
Co-Chair

University Service
Committee Member for Bentley Board of Trustees Information Services Committee, 2000-2003 - Present
Co-organizer (with Susan Dobscha) for Bentley College Qualitative Research Forum, 2002-2008
Committee Member for Bentley Faculty Affairs Committee, 2008-2011 - Present
See description for Bentley Faculty Senate, 1993-2001
Committee Member for Bentley Interdisciplinary Studies Advisory Board, 2007-2009 - Present
Committee Member for Bentley Service Learning Faculty Advisory Board, 2002-2112 - Present
Co-Chair for FAC Sabbaticals, 2010-2011
Mentor (Faculty) for LSM Advisor, 2009-2012 - Present

Public Service
Committee Member for Citizens Advisory Committee of the Cary Library Strategy Planning Task Force, 2012- - Present