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Alan N. Hoffman

Professor, Management
MBA Advisory Board Member, New England College of Business
DBA, Indiana University-Bloomington, 1982
MBA, Indiana University-Bloomington, 1978
BA, Univ of Massachusetts-Amherst, 1976
Office: Morison Hall 186 | 781.891._2287 | ahoffman@bentley.edu
                       


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Bio

Alan Hoffman (Doctor of Business Admin., Indiana University, 1982) is Professor of Management. Dr. Hoffman is also a visiting Professor of Strategic Management in the OneMBA Program at the Rotterdam School of Management at Erasmus University, the Netherlands. He served as MBA Program Director at Bentley University from 2006-2010. He currently serves on the MBA Advisory Board of The New England College of Business and Finance. His major areas of interest include strategic management, global strategy, investment management and technology. He is co-author of The Strategic Management Casebook and Skill Builder textbook. Publications have appeared in the Academy of Management Journal, Human Relations, the Journal of Business Ethics, the Journal of Business Research, and Business Horizons. He has authored thirty strategic management cases including: Harley Davidson, Inc., The Boston YWCA, Ryka, Inc., Liz Claiborne, Ben & Jerry's, NTN Systems, Cognex, Cisco Systems, Sun Micosystems, Palm, Inc., Handspring, Ebay, AOL/Time Warner, Apple Computer, Wynn Resorts, Tivo, Intuitive Surgical, Whole Foods Market, and TomTom Inc., Amazon, GE, Delta Airlines and Netflix Previously taught at the University of Connecticut at Storrs. Four of his cases were used for the SAM National Case Competition. Recipient of the 2004 Bentley College Teaching Innovation award for MG755: The Organizational Life Cycle - The Boston Beer Company Brewers of Samuel Adams Lager Beer.

Teaching Interests

Global Strategy; Strategic Management

Research Interests

Strategic Management Casewriting

Consulting/Practice Interests

Investment Management; Strategic Management

Awards and Honors

Tesla, Inc. Case study selected as the case used for the SAM National Case Study Competition, Dallas, TX, April, 2012, SAM
2009, Wynn Resorts, Ltd. Case study selected as the case used for the SAM National Case Study Competition, Dallas, TX, April, 2009
2006, Apple Computer, iMac; iPod and iTunes. Case Study selected as the Case Study for the 2006 National SAM Case Competition, April, 2006.
2005, AOL/Time Warner: A Bad Idea from the Start Case Study selected as the Case Study for the 2005 National SAM Case Competition, Las Vegas, NV, April, 2005.
2004, Bentley College Teaching Innovation Award Recipient for MG:755 - The Organizational Life Cycle: The Boston Beer Company
2003, Palm Computing Inc. Case Study selected as the Case Study for the 2003 National SAM Case Competition, Texas, April, 2003.
2002, Distinguished Service Award Bentley College Chapter of Beta Gamma Sigma.
1998, Liz Claiborne Inc. Case Study selected as the Case Study for the 1998 National SAM Case Competition.

Publications

Journal Articles
Hoffman, A. N., Nurick, A. J. (1991). Choosing Health Care Coverage: Considerations of Physician Motivation. Business Horizons (May-June).

Shrader, B., Hoffman, A. N., Stearns, T. (1991). Agency Directors and Network Centrality: An Examination of Resource Dependencies. Journal of Managerial Issues, 1.

Strong, V., Hoffman, A. N. (1990). There is Relevance in the Classroom: Analysis of Present Methods of Teaching Business Ethics. Journal of Business Ethics, 9.

Hoffman, A. N., Stearns, T., Shrader, B. (1990). Structure, Context, and Centrality in Interorganizational Networks. Journal of Business Research, 20.

Hoffman, A. N. (1987). Strategic Responses to Ballot Questions by the Private Sector. Journal of Business Strategies, 4.

Stearns, T., Hoffman, A. N., Heide, J. (1987). Performance of Commercial Television Stations as an Outcome of Interorganizational Linkages and Environmental Conditions. Academy of Management Journal, 30.

Shrader, B., Lincoln, J., Hoffman, A. N. (1987). Effects of Organization Context and Structure on Intraorganizational Networks. Human Relations, 42.

O'Neill, H., Saunders, C., Hoffman, A. N. (1987). As the Organization Evolves: A Study of the Planning Process in the Post-entrepreneurial Stage. Business Forum, 12.

Books
Wheelen (deceased), T, Hunger, D, Hoffman, A. N, Bamford, C. (2014). Strategic Management and Business Policy, 14th Edition. Upper Saddle, NJ: Pearson/Prentice Hall .

Hoffman, A. N. (2011). Major Contributor, Strategic Management Text, T. Wheelen and J.D. Hunger 13th Edition, Pearson Prentice-Hall, 2011. McGraw Hill.

Hoffman, A. N, O'Neill, H. (1993). The Strategic Management Casebook and Skill Builder. Minnesota: West College Publishing.

Cases
Hoffman, A. N. (2015). Blue Nile, Inc.: “Stuck in the Middle” of the Diamond Engagement Ring Market . Strategic Management: Competitiveness and Globalization: 11th edition Cengage .

Hoffman, A. N. (2015). Logitech: Finding Success Through Innovation and Acquisiton. Strategic Management: Competitiveness and Globalization: 11th edition Cengage .

Hoffman, A. N. (2014). Amazon,Inc. Retailing Giant to High Tech Player?. Richard D. Irwin.

Hoffman, A. N. (2014). Blue Nile, Inc.: “Stuck in the Middle” of the Diamond Engagement Ring Market . Richard D. Irwin.

Hoffman, A. N. (2014). GE CAPITAL AND THE FINANCIAL CRISIS OF 2008: THE BEST OF THE WORST IN THE FINANCIAL SECTOR?. Richard D. Irwin.

Hoffman, A. N. (2014). NETFLIX: REBRANDING AND PRICE INCREASE DEBACLE. Richard D. Irwin.

Hoffman, A. N. (2014). Amazon,Inc. Retailing Giant to High Tech Player?. Wheelen, Hunger, Hoffman & Bamford, Strategic Management, 14th edition, Forthcoming .

Hunger, D, Hoffman, A. N. (2014). Delta Air Lines (2012): Navigating an Uncertain Environment . Wheelen, Hunger, Hoffman & Bamford, Strategic Management, 14th edition, Forthcoming .

Hoffman, A. N. (2014). Netflix, Inc.: The 2011 Rebranding/Price Increase Debacle. Wheelen, Hunger, Hoffman & Bamford, Strategic Management, 14th edition, Forthcoming .

Hoffman, A. N. (2014). General Electric, GE Capital and the Financial Crisis of 2008: The Best of the Worst in the Financial Sector?. Wheelen, Hunger, Hoffman & Bamford, Strategic Management, 14th edition, Forthcoming .

Hoffman, A. N. (2013). AMAZON.COM, INC: RETAILING GIANT TO HIGH TECH PLAYER?. The Case Centre (ecch: European Case Clearing House), RSM Case Development Center.

Hoffman, A. N. (2013). DELTA AIR LINES (2012): NAVIGATING AN UNCERTAIN ENVIRONMENT. The Case Centre (ecch: European Case Clearing House), RSM Case Development Center.

Hoffman, A. N. (2013). GE CAPITAL AND THE FINANCIAL CRISIS OF 2008: THE BEST OF THE WORST IN THE FINANCIAL SECTOR?. The Case Centre (ecch: European Case Clearing House), RSM Case Development Center.

Hoffman, A. N. (2013). NETFLIX: REBRANDING AND PRICE INCREASE DEBACLE. The Case Centre (ecch: European Case Clearing House), RSM Case Development Center.

Hoffman, A. N. (2013). Best Buy Inc.. McGraw-HIll/Irwin.

Hoffman, A. N. (2013). NII Holdings. McGraw-HIll/Irwin.

Hoffman, A. N. (2013). Tom Tom: New Competition Everywhere. McGraw-HIll/Irwin.

Hoffman, A. N. (2013). Wells Fargo. McGraw-HIll/Irwin.

Hoffman, A. N. (2013). Whole Foods Market, 2010. McGraw-HIll/Irwin.

Hoffman, A. N. (2011). A123 SYSTEMS: A NEW LITHIUM-ION BATTERY SYSTEM FOR ELECTRIC AND HYBRID CARS. ecch: European Case Clearing House, RSM Case Development Center.

Hoffman, A. N. (2011). BLUE NILE, INC: 'STUCK IN THE MIDDLE' OF THE DIAMOND ENGAGEMENT RING MARKET. ecch: European Case Clearing House, RSM Case Development Center.

Hoffman, A. N. (2011). LOGITECH: FINDING SUCCESS THROUGH INNOVATION AND ACQUISITION. ecch: European Case Clearing House, RSM Case Development Center.

Hoffman, A. N. (2011). TESLA MOTORS, INC: THE FIRST US CAR COMPANY IPO SINCE 1956. ecch: European Case Clearing House, RSM Case Development Center.

Hoffman, A. N. (2011). TomTom Inc: New Competition Everywhere. Thompson, Peteraf, Gamble & Strickland, Crafting and Executing Strategy, Global Edition, McGraw Hill.

Hoffman, A. N. (2011). Best Buy Inc.. T. Wheelen and J. D. Hunger, Business Policy and Strategic Management, 13th edition, Pearson/Prentice-Hall.

Hoffman, A. N. (2011). Boston Beer Company. T. Wheelen and J. D. Hunger, Business Policy and Strategic Management, 13th edition, Pearson/Prentice-Hall.

Hoffman, A. N. (2011). Logitech Inc.. T. Wheelen and J. D. Hunger, Business Policy and Strategic Management, 13th edition, Pearson/Prentice-Hall.

Hoffman, A. N. (2011). TomTom, Inc.. T. Wheelen and J. D. Hunger, Business Policy and Strategic Management, 13th edition, Pearson/Prentice-Hall.

Hoffman, A. N. (2011). Wells Fargo Inc.. T. Wheelen and J. D. Hunger, Business Policy and Strategic Management, 13th edition, Pearson/Prentice-Hall.

Hoffman, A. N. (2011). Nii Holdings. T. Wheelen and J. D. Hunger, Business Policy and Strategic Management, 13th edition, Pearson/Prentice-Hall.

Hoffman, A. N. (2011). Whole Foods Market, 2010. T. Wheelen and J. D. Hunger, Business Policy and Strategic Management, 13th edition, Pearson/Prentice-Hall.

Hoffman, A. N, Yue, T. (2011). AB Electrolux: Challenging Times in the Appliance Industry. ecch: European Case Clearing House.

Hoffman, A. N. (2011). Best Buy, Inc.. D. Ireland, R. Hoskisson and M. Hitt, Understanding Business Strategy Concepts and Cases, 3E, Cengage.

Hoffman, A. N. (2011). TomTom Inc.. D. Ireland, R. Hoskisson and M. Hitt, Understanding Business Strategy Concepts and Cases, 3E, Cengage.

Abdelsamad, M, Adhia, H, Croll, D, Hoffman, A. N, Michaels, Jr, C, Wheelen, T. L. (2010). Apple Computer and Steve P. Jobs . Prentice Hall.

Sweesy, B, Hoffman, A. N. (2010). McAfee 2005. Prentice Hall.

Hoffman, A. N, Halim, R, Son, R, Wong, S. (2010). Tivo, Inc: Tivo vs. Cable and Satellite DVR: Can Tivo Survive?. Prentice Hall.

Hoffman, A. N, Halim, R, Wong, S, Son, R. (2010). Tivo, Inc: Tivo vs. Cable and Satellite DVR: Can Tivo Survive?. Hill and Jones, 9th edition, Cengage.

Harasta, P, Hoffman, A. N. (2010). Whole Foods Market (2005): Will There Be Enough Organic Food to Satisfy a Growing Demand?. Prentice Hall.

Page, V, Hoffman, A. N. (2010). Wynn Resorts, Ltd. Hill and Jones, 9th edition, Cengage.

Hoffman, A. N. (2010). Delta Airlines: Navigating the 'Red Ocean'. ecch: European Case Clearing House.

Hoffman, A. N. (2010). iRobot: Finding The Right Market Mix. ecch: European Case Clearing House.

Hoffman, A. N. (2010). Wells Fargo: The Future of A Community Bank. ecch: European Case Clearing House.

Hoffman, A. N. (2010). Whole Foods Markets: Will There Be Enough Organic Food to Satisfy Demand?. ecch: European Case Clearing House.

Hoffman, A. N. (2010). Best Buy Co., Inc.: Sustainable Customer Centricity Model? . ECCH - European Case Clearing House.

Hoffman, A. N. (2010). Intuitive Surgical: How long Can Their Monopoly Last?. Pearce and Robinson.

Hoffman, A. N. (2010). Intuitive Surgical: How Long Can Their Monopoly Last?. ECCH- European Case Clearing House.

Hoffman, A. N. (2010). Nii Holdings, Inc.. ECCH - European Case Clearing House.

Hoffman, A. N. (2010). TomTom: New Competition Everywhere!. ECCH - European Case Clearing House.

Page, V, Hoffman, A. N. (2009). Wynn Resorts, Ltd. Ireland, Hoskisson, Hitt Understanding Business Strategy 2e.

Walia, V, Sanjana, I. H, Hoffman, A. N. (2008). AOL Time Warner, Inc. - A Bad Idea from the Start. Strategic Management 11th edition Wheelen and Hunger.

Abedelsamad, M, Adhia, H, Croll, D, Hoffman, A. N, Charles Michaels, Jr, , Wheelen, T. L. (2008). Apple Computer and Steve P. Jobs: Pixar Animation and Walt Disney Company. Strategic Management 11 edition Wheelen and Hunger.

Kuykendall, D, Walia, V, Hoffman, A. N. (2008). ebay, Inc. Strategic Management 11th edition Wheelen and Hunger.

Sweesy, B, Hoffman, A. N. (2008). McAfee, Inc. Wheelen and Hunger, 11th Edition.

Hoffman, A. N, Son, R, Wong, S, Halim, R. (2008). Tivo Inc. Pearce and Robinson.

Harasta, P, Hoffman, A. N. (2008). Whole Foods Markets (2007): Will There Be Enough Organic Food to Satisfy Demand?. Strategic Management Pearce and Robinson.

Harasta, P, Hoffman, A. N. (2008). Whole Foods Markets (2007): Will There Be Enough Organic Food to Satisfy Demand?. McGraw Hill.

Harasta, P, Hoffman, A. N. (2008). Whole Foods Markets: Will There Be Enough Organic Food to Satisfy Demand?. Strategic Management 8th Edition.

Harasta, P, Hoffman, A. N. (2008). Whole Foods Markets: Will There Be Enough Organic Food to Satisfy Demand?. Strategic Management and Business Policy Wheelen and Hunger 11 edition. (link)

Walia, V, Foster, S, Sanjana, I. H, Hoffman, A. N. (2006). AOL/Time Warner: A Bad Idea From the Start. Pearson Prentice Hall.

Sticklor, K, Silva, W, Hoffman, A. N. (2006). Apple Computer: iPod and iTunes. McGraw Hill.

Kuykendall, D, Walia, V, Hoffman, A. N. (2006). Ebay, Inc. Pearson Prentice Hall.

Harasta, P, Hoffman, A. N. (2006). Whole Foods Markets: Will There Be Enough Organic Food to Satisfy Demand?. Thomson.

Mulkern, L. M, Hoffman, A. N. (2004). Handspring, Inc., 2002. Pearson - Prentice Hall.

Tonnucci, C, Hoffman, A. N. (2004). Palm Computing Inc., 2002: How to Survive in the Crowded PDA Market. Pearson - Prentice Hall.

Lucas, M, Hoffman, A. N. (2002). Cognex Corporation. Wiley.

Eizenberg, M, Ungar-Lane, S, Hoffman, A. N. (2001). American Council for International Studies (ACIS). Houghton Mifflin.

Auer, K, Hoffman, A. N. (2001). Ben & Jerry's Homemade: Yo! I'm Your CEO. SouthWestern-Thomson.

Eizenberg, M, Gallo, D, Hagenbuch, I, Hoffman, A. N. (2001). Cisco Systems. Addison Wesley.

Hagenbuch, I, Hoffman, A. N. (2001). Sun Microsystems. Southwestern.

Gallo, D, Hoffman, A. N, Naftal, A, Driscoll, J, Silveria, B. (1998). Chipcom, Inc. Trouble Ahead. Irwin.

Ungar-Lane, S, Bilafer, P, Fandel, M, Gottfried, B, Hoffman, A. N. (1998). Liz Claiborne, 1993: Troubled Times for the Women's Retail Giant. McGraw Hill.

Driscoll, J, Hoffman, A. N, Naftal, A, Rugg, C, Silveria, B. (1998). NTN Communications: The Future is Now. Houghton Mifflin.

Unger-Lane, S, Hoffman, A. N. (1998). Tootsie Roll. Hougton Mifflin.

Prociello, V, Gottfried, B, Hoffman, A. N. (1994). Ryka, Inc.: The Athletic Shoe with a 'Soul.'. Addison Wesley.

Gallo, D, Gottfried, B, Hoffman, A. N. (1994). The Boston YWCA: 1991. Addison Wesley.

Shrader, B, Hinrichs, S, Hoffman, A. N. (1990). Harley Davidson, Inc: The Eagle Soars Alone. Addison Wesley.

Conference Proceedings and Presentations

Shrader, B., Hoffman, A. N. (1987). "Interorganizational Centrality and Technology Effects on Intraorganizational Network Structures." Presented at the Midwest Academy of Management, Bloomington, Indiana.

Shrader, B., Lincoln, J., Hoffman, A. N. (1984). "Effects of Agency Type, Interlocking Directorates, Structure, and Professionalism on Interorganizational Centrality." Presented at the Southwest Meetings of the Academy of Management, San Antonio, Texas.

Hoffman, A. N. (1981). "An Open-Systems Framework for Plant Location Decisions." Presented at the Decision Sciences, Boston, Massachusetts.

Schellenberg, D., Hoffman, A. N. (1981). "A Recalibration of Hall's Professionalism Scale for Managers." Presented at the Eastern Academy of Management, Binghamton, NY.

Service

University Service
Committee Member for New Global Leadership MBA (working title) Development Task Force, 2010 - Present