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Abdolreza Eshghi

Professor, Marketing
Visiting Professor, Al Akhawayne University in Morocco
Visiting Professor, Moscow State University
Ph.D., U of Illinois-Urbana-Champaign, 1984
Office: Morison Hall 205 | 781.891._2288 | aeshghi@bentley.edu
Department Phone: 781.891._3184 | Department Fax: 781.788.6456
                       


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Bio

Professor Eshghi is Professor of Marketing and Director of International Summer Institute at Bentley University. He holds a Ph.D. from University of Illinois in Champain-Urbana). Prior to joining the Marketing Department, Professor Eshghi was an Assistant Professor of Marketing at Illinois State University. He is also a visiting professor at Moscow State University and Akhawayn University in Morocco.

Teaching Interests

Customer Relationship Management and International Marketing

Research Interests

Professor Eshghi’s research interests focus on customer relationship management. His articles have appeared in the Journal of Brand Management, Journal of Services Research, Journal of Institutional Research, Journal of Data Science, International Journal of Knowledge and Learning, Telecommunications Policy, Journal of Global Information Technology Management, Journal of Modern Applied Statistical Methods , Marketing Management Journal, Journal of Business Strategies, The American Statistician, Journal of Interactive Marketing, Eastern European Economics, International Marketing Review, and Journal of Marketing Theory and Practice. He has also published several edited books: Legends in Marketing: Jagdish N. Sheth, Internet Marketing, Global Marketing Perspectives, Global Financial Perspectives, Global Microeconomics Perspectives, Global Macroeconomics Perspectives, and Global Accounting Perspectives.

Awards and Honors

2012, Grant, U.S. Department of State
2010, Grant, U.S. Department of State
2009, Grant, U.S. Department of State
2008, Grant, U.S. Department of State

Publications

Journal Articles
Roy, S. K., Eshghi, A. Consequences of Consumer Advocacy. Journal of Services Research, 14 (1). Forthcoming (link)

Yeoh, P., Eshghi, A., Woolford, S. W., Butaney, G. T. Consumer Response to Service Recovery in Online Shopping. Journal of Services Research, 14 (2). Forthcoming

Roy, S., Eshghi, A. (2013). Does Relationship Quality Matter in Service Relationships? Journal of Strategic Marketing, 21 (5), 443-458. (link)

Nasr, N. I., Eshghi, A., Ganguli, S., , . (2012). Service Quality in Hybrid Services: A Consumer Value Chain Framework. Journal of Services Research, 12 (1).

Roy, S. K., Eshghi, A., Sarkar, A. (2012). Antecedents and Consequences of Brand Love. Journal of Brand Management, 4, pp. 1-8.

Woolford, S. W., Haughton, D. M., Li, M., Senne, L. P., Skaletsky, M. ., Eshghi, A. (2012). Enrollment management in graduate business programs: predicting student retention. Journal of Institutional Research, 16 (2), 63-79.

Roy, S. K., Eshghi, A., Shekhar, V. (2011). Dimensions of Trust and Trustworthiness in Retail Banking: Evidence from India. Marketing Management Journal, 20 (1), 25.

Eshghi, A., Haughton, D. M., Legrand, P., Skaletsky, M. ., Woolford, S. W. (2011). Identifying Groups: A Comparison of Methodologies. Journal of Data Science, 9 (2), 271-291.

Eshghi, A., Roy, S., Ganguli, S. (2008). Service Quality and Customer Satisfaction: An Empirical Investigation in Indian Telecommunication Services. Marketing Management Journal, 18 (2), 119-144.

Eshghi, A., Haughton, D. M., Topi, H. (2007). Determinants of Customer Loyalty in the Wireless Telecommunication Industry. Telecommunication Policy, 31 (2), 93-106.

Deichmann, J. I., Eshghi, A., Haughton, D. M., Woolford, S. W., Sayek, S. (2007). Measuring the International Digital Divide: An Application of Kohonen Self-Organizing Maps. International Journal of Knowledge and Learning, 3 (6), 552-575.

Deichmann, J. I., Eshghi, A., Haughton, D. M., Sayek, S., Teebagy, N., Topi, H. (2006). Understanding Eurasian Convergence 1992-2000: Application of Kohonen Self-organizing Maps. Journal of Modern Applied Statistical Methods, 5 (1), 72-93. (link)

Eshghi, A., Haughton, D. M., Teebagy, N., Topi, H. (2006). Determinants of Customer Churn Behavior: The Case of the Local Telephone Service. Marketing Management Journal, 16 (2), 179-187.

Deichmann, J. I., Eshghi, A., Haughton, D. M., Masnaghetti, M., Sayek, S., Topi, H. (2006). Exploring Break-points and Interaction Effects Among Predictors of International Digital Divide. Journal of Global Information Technology Management, 9 (4), 47-71.

Deichmann, J. I., Eshghi, A., Haughton, D. M., Masnaghetti, M., Teebagy, N., Sayek, S. (2006). Determinants of the international digital divide: an analysis using MARS. Journal of Global Information Technology Management, 9 (4), 47-71.

Nasr, N. I., Eshghi, A. (2005). Lifetime Value Analysis: Challenges and Words of Caution. Marketing Management Journal, 15 (4), 87-97.

Eshghi, A., Haughton, D. M., Topi, H., Deichmann, J. I. (2005). Digital Divide and Consumption Patterns in the U.S.: An Exploratory Investigation. Marketing Management Journal, 15 (4), 108-122.

Nasr, N. I., Eshghi, A. (2005). Customer Lifetime Value Analysis: Challenges and Words of Caution. Marketing Management Journal, 15 (2), 87-97.

Deichmann, J. I., Eshghi, A., Haughton, D. M., Sayek, S., Teebagy, N., Topi, H. (2003). Geography Matters: Kohonen Classification of Determinants of Foreign Direct Investment in Transition Economies. Journal of Business Strategies, 20 (1), 23-44.

Deichmann, J. I., Eshghi, A., Haughton, D. M., Sayek, S., Teebagy, N., Topi, H. (2003). Foreign Direct Investment in the Eurasian Transition States. Eastern European Economics, 41 (1), 5-34.

Haughton, D. M., Deichmann, J. I., Eshghi, A., Sayek, S., Teebagy, N., Topi, H. (2003). A review of software packages for data mining. American Statistician, 57 (4), 290-309.

Deichmann, J. I., Eshghi, A., Haughton, D. M., Sayek, S., Teebagy, N., Topi, H. (2002). Application of Multiple Adaptive Regression Splines (MARS) in Direct Response Modeling. Journal of Interactive Marketing, 16 (4), 15-27.

Eshghi, A., Lesch, W. C. (1993). Demographic and Life Style Determinants of Household Consumption Patterns. Journal of the Marketing Theory and Practice, 2 (1), 80-102.

Eshghi, A. (1992). Attitude-Behavior Inconsistency in Exporting. International Marketing Review, 9 (3), 40-61.

Books
Eshghi, A. (2010). Legends in Marketing- Jagdish N. Sheth's Contributions to International Marketing. Los Angles: Sage Publication.

Sheth, J, Eshghi, A, Krishnan, B. (2001). Internet Marketing. Forth Worth: Harcourt College Publishers.

Sheth, J, Eshghi, A. (1991). Global Microeconomic Perspectives. Cincinnati: South-Western.

Sheth, J, Eshghi, A. (1990). Global Macroeconomic Perspectives. Cincinnati: South-Western.

Sheth, J, Eshghi, A. (1989). Global Accounting Perspectives. Cincinnati: South-Western.

Sheth, J, Eshghi, A. (1989). Global Financial Perspectives. Cincinnati: South-Western.

Sheth, J, Eshghi, A. (1989). Global Marketing Perspectives. Cincinnati: South-Western.

Book Chapters
Aylesworth, A. B, Lowe, P. M, Eshghi, A, Bowen, M, Dowd, L. A. (1996). Breathing Life into Marketing Theory: The 'Real World' Experience of The General Motors Marketing Internship. In Hair, Joseph (Eds.),  (pp. 483-485). New York, NY: . Southwestern

Conference Proceedings and Presentations

Roy, S. K., Eshghi, A. (2012). Presented at the Oxford Brookes University's Academy of Marketing, U.K..

Ganguli, S., Nasr, N. I., Eshghi, A. (2009). "Dimensions of Service Quality in Hybrid Services: A Consumer Value Chain Framework." Presented at the Art & Science of Service Conference, Waltham, MA.

Ganguli, S., Eshghi, A., Nasr, N. I. (2008). "Relationship Marketing: A Critical Evaluation of Research Streams." Presented at the American Society of Business and Behavioral Sciences, Las Vegas, NV.

Nasr, N. I., Eshghi, A. (2004). "The Pitfalls of Customer Lifetime Value Analysis." Presented at the Decision Science Institute 2004, Boston, MA.

Deichmann, J. I., Eshghi, A., Haughton, D. M., Sayek, S., Nicholas, T. (2003). "Foreign Direct Investment in the Eurasian Transition States." Presented at the Association of American Geographers's Annual Meetings of the AAG, New Orleans, LA.

Butaney, G. T., Eshghi, A., Gandhi, V. (1993). "European Integration and Developing Countries: A Survey of International Students." Presented at the 1993 Annual Conference of Academy of Marketing science, Istanbul, Turkey.

Butaney, G. T., Eshghi, A. (1987). "Exploring Theoretical Underpinnings of International Marketing Faculty Opinion on Strategies for Exporters to EU Markets." Presented at the International Management Development (IMDA), Chonju City, South Korea.

Service

Department Service
Committee Member for Curriculum Committee, 2013 - Present
Committee Member for Department Advisory Committee, 2012 - Present
Committee Member for Recruiting Committee, 2013 - 2013
Committee Chair for Promotion and Tenure, 2013 - 2013
Reviewer, 2013 - 2013
Committee Member for Chair Search Committee, 2011 - 2011

University Service
Program Director for International Summer Institute, 2005
Program Organizer for Program Director, 2012 - 2014
External reviewer for External Reviewer, 2013 - 2013
Program Organizer for Program Organizer, 2013 - 2013
Intsructor for Instructor, 2013 - 2013
Program Organizer for Other, 2012 - 2012
Program Organizer for Other, 2012 - 2012
Committee Member for Evening MBA Task Force, 2011 - 2011

Professional Service
Editorial Review Board Member for Journal of Political Marketing, 2010 - Present
Editorial Review Board Member for Vision: The Journal of Business Perspectives, 2009 - Present
Reviewer, Journal Article for , 2011 - 2011
Reviewer, Journal Article for , 2011 - 2011