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Andy Beck Aylesworth

Associate Professor, Marketing
Office: Morison Hall 216 | 781.891._3149 | aaylesworth@bentley.edu
                       


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Bio

Primary teaching interests include creativity, advertising, integrated marketing communications, marketing research and event marketing. Current research interests include the pedagogy of teaching creativity, the effect of program context on advertising persuasiveness, the impact of elements of commercial messages on advertising persuasiveness, and pet-related consumer marketing. Has published articles in Journal of Advertising, Journal of Business Research, Advances in Consumer Research, and Journal of Consumer Marketing. Former account executive in the advertising industry. Received the Marketing Faculty of the Year Award.

Teaching Interests

Creativity; Advertising and Promotion; General Business; Consumer Behavior; Marketing Research; Integrated Marketing Communication

Research Interests

The Pedogogy of Teaching Creativity; Teaching Marketing; Advertising Context; Advertising Processing; Consumer Behavior and Pets; Improv Comedy Techniques and Pedagogy; Learning Assessment

Consulting/Practice Interests

Building individual and team creativity

Professional Memberships

Advances in Marketing Science
American Marketing Association
Association for Consumer Research
Society for Consumer Psychology
American Association of University Professors

Awards and Honors

2010, Innovation in Teaching Award, Bentley University
2008, Best Reviewer 2007 Award, American Academy of Advertising -- Journal of Advertising
2005, Best Reviewer Award, American Academy of Advertising -- Journal of Advertising
2000, Bentley Publication Award
1999, Bentley Publication Award
1998, Joseph M. Cronin Award for E cellence in Academic Advising, Bentley College
1996, Marketing Faculty Member of the Year, Bentley College
1995, Marketing Faculty Member of the Year, Bentley College
1994, Doctoral Students Association Associate Instructor Teaching Award, Indiana University
1992, Ralph L. Day Doctoral Dissertation Award, Indiana University

Publications

Journal Articles
Aylesworth, A. B. (2008). Improving Case Discussion with an Improv Mind-Set. Journal of Marketing Education, 30 (2), 106-115.

Williams, C. B., Aylesworth, A. B., Chapman, K. (2003). E-Campaigns: The Use of the Web in Marketing Senate Candidates in 2000. Journal of Political Marketing.

Williams, C. B., Aylesworth, A. B., Chapman, K. J. (2002). The 2000 e-Campaign for U.S. Senate. Journal of Political Marketing, 1 (4), 39-63.

Aylesworth, A. B., Goodstein, R. C., Kalra, A. (1999). The Effect of Archetypal Embeds on Feelings: An Indirect Route to Affecting Attitudes? Journal of Advertising, 28 (Fall), 73-82.

Chapman, K., Aylesworth, A. B. (1999). Rave Reviews and Attitude Transfer: An Associational Network Perspective. Journal of Consumer Marketing, 16 (5), 418-440.

Aylesworth, A. B., MacKenzie, S. B. (1998). Context is Key: The Effect of Program-Induced Mood on Thoughts about the Ad. Journal of Advertising, 27 (Summer), 17-31.

Olshavsky, R. W., Aylesworth, A. B., Kempf, D. (1995). The Price-Choice Relationship: A Contingent Processing Approach. Journal of Business Research, 33 (July), 207-218.

Book Chapters
Aylesworth, A. B. Creativity and Fusion: Moving the Circles. In Gordon M. Hardy and Daniel Everett (Eds.), Shaping the Future of Business Education (pp. 208-220). London: . Palgrave Macmillan

Aylesworth, A. B, Lowe, P. M, Eshghi, A, Bowen, M, Dowd, L. A. (1996). Breathing Life into Marketing Theory: The 'Real World' Experience of The General Motors Marketing Internship. In Hair, Joseph (Eds.),  (pp. 483-485). New York, NY: . Southwestern

Book Reviews
Aylesworth, A. B. (1999). [Review of the book Book Review of Strategies for Implementing Integrated Marketing Communications by Larry Percy]. Journal of Consumer Marketing.

Aylesworth, A. B. (1997). [Review of the book Book Review of The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout and Steve Rivkin]. Journal of Consumer Marketing.

Conference Proceedings and Presentations

Aylesworth, A. B., Gribbons, W. M., Kirsch, G. E. (2013). "An Interdisciplinary Approach to Building Creativity Skills among MBA Students." Presented at the Marketing Educators Association's Marketing Educators Conference, Portland, OR.

Aylesworth, A. B., Cleary, R. J. (2011). Building Divergent Thinking Skills among Graduate Students. Presented at the Marketing Educators Association's Marketing Educators Conference, San Diego, CA.

Aylesworth, A. B. (2008). "Improv Comedy: Techniques and Exercises." Presented at the Marketing Educators Association, Salt Lake City.

Aylesworth, A. B. (2008). "Marketing, Creativity and Improvisation."

Aylesworth, A. B. (2007). "Improving the Case Discussion with an Improv Mindset." Presented at the Marketing Educators' Conference, San Antonio.

Berdrow, I., Aylesworth, A. B. (2006). "Assessment for Learning in GB101 World of Business."

Chapman, K., Aylesworth, A. B. (2002). "Branding and Advertising on the Web: Is Mere Exposure Enough?"

Williams, C. B., Aylesworth, A. B., Chapman, K. (2001). "E-Campaigns: The Use of the Web in Marketing Senate Candidates in 2000."

Aylesworth, A. B., Goodstein, R., Unni, R. (2000). "The Effects of Consumer Control, Knowledge, and Motivation on Information Processing and Communication Effectiveness on the Web."

Aylesworth, A. B., Chapman, K., Williams, C. B., Foxman, E. R. (1999). "Using Audience Response Systems in the Classroom: An Exploratory Investigation." Presented at the Annual Meeting of the Society of Business and Behavioral Sciences, Las Vegas, NV.

Aylesworth, A. B., Chapman, K., Dobscha, S. (1999). "Animal Companions and Marketing: Dogs are More than Just a Cell in the BCG Matrix!." Presented at the Association for Consumer Research, San Antonio, TX.

Aylesworth, A. B., Chapman, K., Dobscha, S. (1999). "Animal Companions and Marketing: Dogs are More than Just a Cell in the BCG Matrix!." Presented at the Association for Consumer Research, Montreal, Canada.

John, J., Aylesworth, A. B., Chapman, K. (1999). "The Significance of Situational Influences at the Service Encounter: The Case of Consumer Mood." Presented at the SERVSIG Services Research Conference, Austin.

John, J., Aylesworth, A. B., Chapman, K. (1999). "The Significance of Situational Influences at the Service Encounter: The Case of Consumer Mood."

Aylesworth, A. B., Chapman, K., Foxman, E. R. (1999). "The Use of Technology to Enhance Classroom Discussion: The Perception Analyzer."

Aylesworth, A. B., Chapman, K., John, J. (1998). "An Investigation of the Effects of the Consumer's Mood Valence and Arousal on Recall of a Service Encounter." Presented at the Northeast Business and Economics Association Conference, Boston.

Aylesworth, A. B., MacKenzie, S. B. (1995). "Program Context and Advertising Effectiveness." Presented at the Society for Consumer Psychology, Hilton Head, South Carolina.

Aylesworth, A. B. (1992). "Category Differentiation as a Modifying Factor in the Price-Quality Relationship." Presented at the Albert Haring Symposium, Bloomington, IN.

Service

Department Service
Committee Member for Faculty Senate, 2002 - Present

University Service
Department Chair for Bentley Department of Marketing, 2012 - Present
Committee Member for Faculty Senate Planning Committee, 2012 - Present
Committee Member for NEASC Accreditation Committee, 2011 - Present
Other for Breakfast by Moonlight - 2013
Guest Speaker for Undergraduate Admissions - 2013
Guest Speaker for Career Services - 2013
Breakfast by Moonlight - 2012
Guest Speaker for English and Media Studies - 2012
Guest Speaker for Graduate School - 2012
Guest Speaker for Undergraduate Admissions - 2012
Breakfast by Moonlight - 2012
Other for Commencement Name Reader - 2012
Committee Chair for Senate, 2011 - 2012
Task Force Member for "New" MBA, Innovation Module Task Force, 2011 - 2012
President for Beta Gamma Sigma, 2009 - 2012
Volunteer Judge for Pan-Hellenic Association - 2012
Other for Breakfast by Moonlight, 2011 - 2011
Committee Member for GB 214 Textbook Team, 2011 - 2011
Task Force Member for Business Studies Major Task Force, 2011 - 2011
Past Chair for Faculty Senate, 2010 - 2011
Other for Commencement Name Reader, 2011 - 2011
Committee Member for Chief Marketing Office Search Committee, 2010 - 2011
Committee Member for International Conference on Innovation and Teaching, 2010 - 2011
Committee Member for "New" MBA Task Force, 2010 - 2010
Presenter for First Week - 2010
Committee Chair for Faculty Senate, 2008 - 2010
Committee Member for Arts & Sciences Dean Search Committee , 2009 - 2010
Other for Breakfast By Moonlight - 2010
Presenter for Time Leadership Forum - 2010
Other for Career Brainstormer - 2010
Staff for Consent Day - 2010
Committee Member for MBA Concetrations Task Force, 2009 - 2010
Performer for English Department Creativity Forum - 2010
Guest Speaker for Family Weekend - 2010
Other for Career Brainstormer - 2010
Planner/Performer for First Year Seminar Plenary Session Committee, 2007 - 2009
Task Force Member for Business Core Revision Task Force , 2007 - 2009

Professional Service
Editorial Review Board Member for Journal of Consumer Marketing, 2013 - Present
Editorial Review Board Member for Journal of Marketing Education, 2007 - Present
Editorial Review Board Member for Journal of Advertising, 2004 - Present
Tenure Package External Reviewer for University of New Hampshire - 2013
Reviewer, Ad Hoc Reviewer for European Journal of Marketing - 2012
Reviewer, Ad Hoc Reviewer for Journal of Political Marketing - 2012
Committee Member for Northeast Association of Schools and Colleges, 2011 - 2011
Invited Lecture/Presentation for Beta Gamma Sigma - 2010